For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment of our series, these experienced industry luminaries share the best career advice they’ve ever received from leaders and mentors in their lives. We’re joined by Nancy Reyes, CEO of TBWAChiatDay New York;…
While small businesses have endured major economic setbacks since the start of the pandemic, survival has become especially difficult for Latina-owned businesses, which have been tasked with overcoming both Covid-specific obstacles and longstanding systemic barriers. Aimed at helping these owners gain access to supportive resources, PepsiCo has launched “Jefa-Owned”–that is, run by a Latina boss….
Meta will consolidate its Ad Topics and Interest Categories controls into a single Ad Topics control starting April 11. The company said the updated Ad Topics control will cover a more extensive set of ad topics and be accessible on both Facebook and Instagram. People will be able to use a single control to set…
I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to actually be more honest than public relations. Advertising tends to present itself more nakedly — you’ll know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. Tt can […]
The post The Public Relations Handbook Sheds Light On The Darker Persuasive Art appeared first on Adpulp.
Twitter said Wednesday that Professional Accounts are now available to all users globally. The social network previewed this move last October, when it introduced Twitter for Professionals, which it described as a single destination for businesses, creators, developers and publishers across all industries to showcase their content, products and services directly on Twitter free-of-charge. Professional…
A dramatic shift is underway for marketers. Those who embrace these changes are well positioned for 2022 and beyond. Those who don’t run the risk of losing credibility with clients and falling behind their peers. This transition, driven by data, analytics and digital tools, is happening at warp speed. Just a couple years ago, physical…
Tie-up opens ad opportunities on Roblox and Minecraft to iHeart’s brand partners.
Thank you for your interest in the Adweek Executive Mentor Program! Please see below for a list of frequently asked questions. What is the Adweek Executive Mentor Program? The 2022 Adweek Executive Mentor Program was born out of the Adweek’s DEI Council initiative to help advance diversity, equity and inclusion within the C-Suite. Through a…
Corona is celebrating its new status as the Official Cerveza of Major League Baseball by giving away Opening Day tickets on Twitter. For one day only Thursday (March 31), fans can enter by following @coronaextrausa, replying to the ticket giveaway tweet Thursday, tagging a friend who is 21 and older and including the #CoronaMLBtix hashtag….
A bunch of cuddly, singing vegetables and other ingredients help Progressive make a point about what happens “when owning a small business gets real.”
WarnerMedia and Paramount have brought alternative measurement to March Madness. The companies have teamed up for the first-ever alternative measurement test during the NCAA Division I Men’s Basketball Tournament. Powered by Conviva and in partnership with Comscore, iSpot and VideoAmp, the publishers are measuring ad performance across multiple platforms during the tournament, including linear, digital…
MullenLowe New York has been named the U.S. agency of record for pain reliever brand Aleve after a competitive pitch that involved four agencies. The win gives MullenLowe New York both the Aleve U.S. AOR title and the interagency team lead for the brand. The IPG agency will guide Aleve’s other partner agencies to put…
Consider Your Succulent Part of the Fam? Lexington, KY Has the Hotel of Your Dreams
It’s official. Thanks to a years-long pandemic and the rising costs of parenthood, pets are the new babies. And plants have been promoted to the new pets.
With all the doting new plant parents in mind and just in time for Earth Day (4/22), agency Cornett worked with client VisitLEX (the convention and visitors bureau of Lexington, KY) and Elwood Hotel & Suites to turn traditional “pet-friendly” accommodations on their head and offer eco-conscious travelers the World’s First Plant-Friendly Hotel experience.
Buster + Punch present a bold, energetic concept that takes in original music, film, animation and pop culture references to pull the viewer into an immersive digital experience where entire room settings can be shopped at a click. The concept is a springboard for the debut of eight new products including our new kitchen, bathroom, taps, lighting, hardware, electricity, and home accessories . But it also integrates with a new web platform and extends out seamlessly into its social media and other digital channels.
His ex-wife, Demi Moore, announced on Instagram that the actor has recently received the news.
The joke started with a video for the shop’s newly promoted chief design officer.
From the moment babies are brought into the world, judgement befalls moms and dads. From marked questions about breastfeeding, to well-intentioned strangers advising how many layers a baby should wear and to glares on the plane over the high-pitched screams of a toddler. For parents, online platforms such as Instagram, Facebook, YouTube and Mumsnet can…
World Wrestling Entertainment teamed up with Snap Inc. on two activations for WrestleMania 38, which will take place Saturday and Sunday (April 2 and 3) at AT&T Stadium in Arlington, Texas. WWE teamed up with Snap’s Arcadia creative studio on a new augmented reality lens featuring WWE Universal Champion and Tribal Chief Roman Reigns. The…
QSR Wendy’s is the latest brand to jump into the metaverse with a new virtual restaurant set to open in Facebook parent Meta’s Horizons World platform this week. The so-called “Wendyverse” will be accessible to Americans and Canadians who own Meta’s Oculus Quest 2 virtual reality headset starting on April 2. In addition to a…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
