Michelob ULTRA: Joy Has Always Been The Ultimate Trophy

Michelob ULTRA Print Ad - Joy Has Always Been The Ultimate Trophy
Michelob ULTRA Print Ad - Joy Has Always Been The Ultimate Trophy
Michelob ULTRA Print Ad - Joy Has Always Been The Ultimate Trophy
Michelob ULTRA Print Ad - Joy Has Always Been The Ultimate Trophy
Michelob ULTRA Print Ad - Joy Has Always Been The Ultimate Trophy

Since the beginning of sport, the pressure to win has been a constant burden for athletes. For people who love the game they play, this pressure often consumes them, causing resentment, unnecessary injuries, and in recent cases, even early retirements. It’s because of this mindset that Michelob Ultra, a beer brand with a focus on sports and fitness, has spent the last several years challenging that status quo with their “It’s Only Worth It If You Enjoy It” platform, questioning if the world’s most elite athletes are happy because they win, or win because they are happy.

In the latest iteration of its ongoing platform, Michelob Ultra highlights its superstar roster of athletes in their highest moments of athletic achievement, showing that when the work pays off and the game has been won, the ultimate trophy is not the piece of metal in their hands. Instead, it’s the smile on their faces.

Puma: She Moves Us

Produced by Sweet Rickey and Directed by Yaara Sumeruk, PUMA’s “She Moves Us” honors Women’s History Month by celebrating the women who move together to achieve and connect through sport, culture, and values. Featuring multi-talented PUMA ambassadors, including singer Dua Lipa and an incredible roster of female athletes, the campaign highlights overcoming adversity in order to reach goals alongside an inspirational reminder to just keep moving.

Video of Puma – She Moves Us

Watch the NBA’s star-filled playoffs ad—with plenty of Easter eggs

Spike Lee, Issa Rae, Ben Stiller, Reggie Miller are among a host of celebs appearing in the latest 75th-anniversary ad, which includes subtle nods to NBA lore.

 

Clubhouse Rolls Out Protected Profile Setting

With Russia’s invasion of Ukraine in mind, Clubhouse introduced a protected profile setting to help users ensure that their full profile can only be seen by people they approve as followers. Users of the social audio application can access their settings and toggle on protected profile, which enables them to approve their followers. Only those…

Everyone’s Ready for the Playoffs in a New Whirlwind, Star-Studded ‘NBA Lane’ Film

It’s hard to imagine a world without the NBA, and indeed the 2021/22 season marked the 75th Anniversary of the organization. That level of history is bound to stir up some emotion on the court and off, and to that end, the NBA has been going big in its celebration with its ongoing NBA Lane…

Catch a Glimpse of Mediaweek Back IRL

Mediaweek kicked off its first day live and in person. Attendees heard from top marketers and media executives redefining innovation and relevance in an industry where audience identity and cookieless solutions are key. Attendees joined sessions and meetings to learn, network and engage in one-on-one conversations. Listen to what attendees had to say about being…

Think Social Audio Is a Fad? Think Again

The challenge Marketers are always looking for new ways to reach and engage people–and it was with great delight that we discovered social audio, led by Clubhouse, at the beginning of the pandemic. Clubhouse ushered in a new way for communities to connect and interact, and we shouldn’t dismiss it as a one-hit-wonder. As with…

Nationwide Building Society and The Diana Award: The power of words

Nationwide Building Society is today launching its latest campaign ‘The power of words’, which aims to tackle bullying in schools across the UK. The new TV film aims to raise awareness of its landmark three-year partnership with The Diana Award, and demonstrate how the partnership will introduce 10,000 Anti-Bullying Ambassadors to schools in the UK over the next three years. Devised by agency of record, VCCP London, ‘The power of words’ seeks to communicate the importance of mutual respect in society, with a focus on bullying in primary schools.

Video of Nationwide x The Diana Award ‘The Power of Words’ 60" film

Meta and Now We Collide: Good Ideas Deserve to Be Found

Sydney-based creative agency Now We Collide has created a new campaign for Meta which showcases the ingenuity of small businesses across APAC in its latest ‘Good Ideas Deserve To Be Found’ global campaign.

Video of Meta ‘Good Ideas Deserve to Be Found’ – Just Ride Australia

Hellyers Road: Into the Unknown

Hellyers Road was founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky. Hellyers Road began unconventionally – and this restless spirit still lives on today.

The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania – surveyor, cartographer and explorer, Henry Hellyer.

As part of its most recent investment in the brand, Hellyers Road has enlisted international film director, Michael Dole from Daughter to create its new brand film and content, ‘Into the unknown’.

Hellyers Road journeys ‘Into the Unknown’ in newly launched brand film via Daughter
The film brings to life the story of Hellyers Road’s pioneering founders through the parallel journey of a man inspired by a modern day ‘Henry Hellyer’. The film follows the journey of his internal and external restlessness and discoveries, amidst the captivatingly raw and remote environment of North-West Tasmania. It captures the brand’s restless spirit, fearless pursuit, resilience and burning drive to discover, forever curious. Its relentless drive to take the road less traveled – into the unknown.

Hellyers Road is a unique story about the courage to journey into the unknown and beyond, of an independent North-West Tasmanian success story.

Video of Hellyers Road ‘Into the Unknown’ film

Think!: Guardian Mates

Guardian Mates uses the power of influence and respect between mates to help drivers tackle the temptation to pick up their mobile while driving. The work coincides with the introduction of stricter laws in Great Britain making virtually any use of a handheld mobile at the wheel illegal.

In the UK, the issue is more prevalent among drivers aged 17-24, with 42% admitting they occasionally make or receive calls on a handheld mobile while driving. This campaign aims to get drivers to confront their own perceptions and behaviour by making mates present in the issue, even when they’re not present in the car.

PASSENGERS TAKE FLIGHT LIKE BIRDS / Ça ressemble à du vol

THE ORIGINAL?
SNCF TGV (Very fast train) – 2005
Watch the TV Commercial
Source : AdForum, Cristal Award (Best Direction)
Agency : TBWA Paris (France)
LESS ORIGINAL
Easyjet Airline Company – 2022
Watch the TV Commercial
Source : AdAge,
Agency : VCCP London (United Kingdom)

Long Relegated to Back Shelves, L.G.B.T.Q. Romance Is Booming

Sales of queer romance novels have surged, with books coming from the biggest publishers and prominently displayed at mainstream retailers.

Watch live on May 9: What does marketing in a multicultural America look like?

The livestream examines the challenges and opportunities brands and agencies face in reaching and authentically connecting with diverse consumers both in the physical world and in the emerging world of Web3.

The Future of 5G: How Next-Gen Tech Will Change the Business of Media and Marketing 

The rollout of 5G has transformed what it means to be a marketer in today’s world. From exploring new creative formats in content to cultivating immersive consumer experiences through leveraging strategic partners, industry professionals are harnessing the power of 5G to drive the world forward and build deeper engagement with key audiences. Verizon’s senior vice…

The Power of Publishers in a Cookieless World  

As consumers become more concerned about their privacy and what brands are doing with their data, first-party data is playing a pivotal role as we prepare to enter a cookieless future. Leading publishers from The Washington Post, Quartz, and Bloomberg joined Adweek’s Mediaweek to discuss how they’re leveraging first-party data to build and monetize audiences….

How Data and Creativity Fuel Anheuser-Busch’s Consumer-Centric Media Strategy 

Consumer attention is the scarcest resource in the advertising industry, and marketers need to activate with relevance and resonance to engage consumers and drive sales. Paolo Provinciali, VP of Media at Anheuser-Busch, joined Adweek’s Mediaweek to discuss how the iconic brand blends data, creativity, and technology to develop breakthrough campaigns and stay up to speed…

Meta to Create Up to 2,500 New Jobs in Canada With a Focus on the Metaverse

Meta is looking to the north as it strives to build out the metaverse, revealing plans this week for a new engineering hub based in Toronto and the creation of up to 2,500 new jobs over the next several years across Canada. Head of engineering and remote presence Maher Saba said in a Newsroom post…

Messenger: How to Use Shortcuts

Messenger introduced a Shortcuts feature that allows users to quickly activate specific features in conversations by typing shortcut phrases. As of this writing, two shortcuts are available: @everyone and @silent. According to the Messenger team, users should be able to type a slash before a shortcut to activate it (“/silent” for instance), but currently, only…

7B Voice Messages Are Being Sent via WhatsApp Every Day

Meta CEO Mark Zuckerberg said Wednesday that an average of 7 billion voice messages are being sent every day via WhatsApp. WhatsApp also introduced a host of new features that can be applied to any of those 7 billion voice messages: Out of Chat Playback: People can listen to a voice message outside of the…