Nominations for the 2022 YouTube Works Awards will be accepted here through Feb. 4. The YouTube Works Awards recognize the most effective U.S. ad campaigns on the Google-owned video platform, and YouTube will continue its partnership with data and insight consultancy Kantar, with judges choosing the winners in eight categories and those winners announced during…
As the gaming industry gains popularity, brands are looking for its influencers.
O FYS, refrigerante do Grupo HEINEKEN, apresenta uma nova fórmula com 50% menos açúcar do que a média da concorrência. O produto também aposta na diferenciação dos sabores da categoria, por meio das variações Limão Siciliano, Tônica com toque de Limão Siciliano, Laranja Pera e Guaraná da Amazônia, comercializadas exclusivamente em porções individuais (latas de 350ml). Para comunicar o novo …
Leia Com campanha que questiona propagandas da categoria, FYS apresenta nova fórmula com 50% menos açúcar na íntegra no B9.
2021 foi o ano dos fãs no Letterboxd. A plataforma divulgou na madrugada desta segunda-feira (10) o Year in Review, sua tradicional retrospectiva do ano, e confirmou que “Homem-Aranha: Sem Volta Para Casa” foi o lançamento melhor avaliado dos últimos doze meses na rede social dedicada ao cinema. O longa também foi eleito o filme …
Leia “Homem-Aranha: Sem Volta Para Casa” foi o filme mais bem avaliado de 2021 no Letterboxd na íntegra no B9.
Muitos games famosos nasceram na década de 1980: “Pac Man” e “Tetris”, por exemplo, já tinham uma reputação sólida logo nos anos iniciais, enquanto o primeiro “Super Mario Bros” surgiu em 1985. No entanto, essa realidade predominava no Ocidente e no Japão. O site DesignTAXI lembra, porém, que outros jogos foram desenvolvidos em lugares diferentes do mundo, como na URSS, …
Leia Jogos proibidos nos anos 80 pela URSS agora são reproduzidos online e de forma gratuita na íntegra no B9.
The bid to takeover M&C Saatchi by its director and deputy chair Vindoka ‘Vin’ Murria through her acquisition company AdvancedAdvT Limited (AdvT) has been described as an “unusual” situation, with shareholders said to be unimpressed by the move. Murria, who previously founded and was CEO of Advanced Computer Software Group plc, was appointed to the…
The media conglomerate joins fellow owners Fox, NBCUniversal and ViacomCBS.
Bartle Bogle Hegarty has appointed one of U.K. advertising’s top creative leaders as its new global creative chief. Alex Grieve, chief creative officer of London agency Abbott Mead Vickers BBDO, will join BBH as global and U.K. chief creative officer starting in April. Grieve will be based in London, BBH’s founding office, and will also…
OpenAP is opening itself up to a new co-owner. Discovery has joined the advanced TV advertising company as a minority owner in the joint venture, alongside Fox, NBCUniversal and ViacomCBS. As part of the deal, two of Discovery’s top ad sales execs will join OpenAP’s board of directors: Jon Steinlauf, chief U.S. advertising sales officer,…
After the pandemic forced Protocol to lay off nearly one-third of its workforce just two months into operations, its reporting at the intersection of technology and policy has since proven fruitful. The advertising-supported publisher saw its 2021 revenue grow 150% from its 2020 figures, though it declined to share specific numbers. Protocol plans to add…
An even healthier way to get through Dry January, a hilarious twist on movie conventions, a really hypnotic show,
Our quality of life may not be defined by our possessions, but there are certain purchases that are still rather significant. Your first car, first major appliance, first home–each can signal an important milestone or major shift in your life, especially if it’s a bit of an upgrade. In Realtor.com’s newest ad campaign, made in…
Rally, the privacy-first data-sharing platform from Mozilla, will team up with nonprofit newsroom The Markup on a research project to learn more about Meta’s tracking infrastructure. Firefox users can join “Facebook Pixel Hunt” and help Rally and The Markup learn more about how Facebook tracks people, data it collects (including from people who are not…
(TrendHunter.com) The conceptual Moir 21 instant film camera is a piece of photography equipment that aims to merge multiple mediums together to provide avid shutterbugs with the ability to enjoy a truly immersive…
Twitter’s head of gaming partnerships Rishi Chadha talks about what the platform can do for brands and gamers.
This past summer, the Ford Maverick went places where few trucks have gone before: a tray of crudites, an apartment roof, a laundry room counter. It even found itself as the object of desire for an eager Yorkie. The secret sauce? Augmented reality and TikTok, which helped a new Ford pickup truck defy the laws…
Marketing and media events to watch in the next seven days.
CANADA directors team up with LOLA MullenLowe to show their own points of view of what the hundred year old jewellery brand means. Three Directors Share Unique Visions for Jewellery Brand Tous.
The campaign is made up of three different spots, created by three CANADA directors who have reinterpreted the essence of the hundred-year-old brand. It was presented in December as in audiovisual, digital and written media in all countries in which TOUS is present.
Each director has their own point of view and a unique tone of voice transcending the product itself.
MANSON’s disruptive reinterpretation of TOUS essence comes with seven chakras animated by BLISS. It invites us on a stroll around Barcelona, where energy transforms everything.
NUR CASADEVALL’s reinterpretation of it is showing what’s behind the jewel. The title is Magic Nature. It offers up an electric, dreamlike journey in which the colour blue, water, light and music take us on a voyage in search of harmony.
BÀRBARA FARRÉ, with her unique and delicate visual style, gives us all the emotion of a true love story. The tile is ‘Oursin’ and it’s all about spikes and passion.
Audiences remain reluctant to return to theaters. And the kinds of movies that used to rely on the sheen of awards to attract moviegoers now find themselves in peril.
(TrendHunter.com) Future-forward concepts, eco-conscious architecture, and post-pandemic innovations appear to be key drivers shaping the 2022 art and design trends. Of course, this shouldn’t come as a surprise…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
