Hasta La Creative!

Following on from G-Star’s recent collaboration and campaign with Snoop Dogg, the denim brand is building on its Hardcore Denim campaign with an artistic and aspirational new brand film by creative agency, The Family Amsterdam. The campaign captures an artistic interpretation between two world class tap dancers – expressing themselves without the use of language, with dance as a dialogue and denim as their uniform.

The film sees world-class tap dancers in a dance-off shot in architecturally stunning surroundings. The high production values and epic performance create a bold, immersive experience.