Also in this week’s Agency Brief: Dentsu names a new global chief operating officer and DDB Chicago wins Orkin account.
O que pode ser tirado de uma adaptação de Shakespeare a essa altura do campeonato? A pergunta é imbecil por natureza, ainda mais dado a óbvia permanência e contínua influência do autor na produção atual, mas tem um fundo de verdade no tocante a como se lida com suas obras no cinema. Que o dramaturgo …
Leia “A Tragédia de Macbeth” adapta Shakespeare no limite do artificialismo na íntegra no B9.
Expedia Group announced that it will run two national ads on Super Bowl Sunday as an optimistic approach to the 2022 travel season. A 60-second spot for Expedia’s home-rental platform Vrbo, will air during NBC’s pregame show in the U.S. and during halftime in Canada. It’s the debut of Vrbo’s new agency partner–Wieden+Kennedy–and is the…
To commemorate what would be boxing legend Muhammad Ali’s 80th birthday on Jan. 17, athletic brand Champion announced a capsule collection from streetwear designer Don C. The drop, the third in the Champion x Muhammad Ali Collection, celebrates Ali’s career “through the lens of pop culture from 1963 to 1972.” The limited edition collection features…
As demand for used cars remains high and the shopping experience migrates online through services like Carmax and Carvana, automaker General Motors has unveiled a used car marketplace of its own called CarBravo launching this spring. According to a statement from Steve Carlisle, evp and president of GM North America, the platform offers “significantly expanded…
After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars. The company, which also produced drinks such as Rubicon and its own-brand flavors…
Plus, TikTok teams up with CreatorIQ, macroeconomic news in a nutshell, and more.
Quase 5 mil clientes do McDonald’s na Suécia decifraram o código de um número de telefone secreto que fazia parte da ação intitulada “The Golden Number”. Criada pela Nord DDB, a iniciativa encarregou os participantes de usar o teclado de seus telefones para tocar o jingle da rede de fast-food, “I’m Lovin’ It”, para descobrir …
Leia Na Suécia, ação do McDonald’s com número de telefone secreto envolve quase 5 mil clientes na íntegra no B9.
The government’s successful drive to protect the public by recruiting 20,000 additional police officers enters a new phase this week with the launch of a new advertising campaign.
More than 11,000 people have already joined the police as part of the recruitment drive, helping to cut crime by 14% (excluding fraud and computer misuse), remove 16,000 knives and dangerous weapons from the streets and tackle the scourge of drugs with the closure of over 1,500 county lines.
Two new adverts – featuring two serving police officers from different backgrounds already protecting their communities – will air on TV and in cinemas and, for the first time, on YouTube and Reddit to target a younger and more engaged audience.
Today Walkers, ‘Britain’s Most Loved Crisps’, launches a new campaign to celebrate the nation’s love and appreciation for the famous range of crisps. Devised by UK agency of record, VCCP London, the playful campaign seeks to reignite the nation’s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares. The new campaign comes after Walkers crisps were momentarily absent from UK supermarket shelves due to shortages.
This campaign celebrates how much the nation loves and missed some of their favourite Walkers crisps. Bringing the full snacks portfolio together for the first time ever, the campaign aims to remind consumers of Walkers’ unique and diverse range and to highlight exactly why the brand is Britain’s number one choice of crisps.
From tech companies to age-old institutions, brand accounts are loving the word game that’s recently taken social media by storm.
Que a MUBI estava ampliando os investimentos de produção e distribuição já era sabido, mas a companhia pegou todo mundo de surpresa nesta sexta-feira (14) ao anunciar a aquisição da The Match Factory, uma das principais produtoras e representantes de cinema independente no mundo hoje. Valores da compra não foram divulgados ao público. De acordo …
Leia MUBI compra The Match Factory, importante produtora e distribuidora de cinema independente global na íntegra no B9.
Seguindo outros varejistas de roupas como Adidas, Nike e Macy’s, a Gap também resolveu entrar no mercado dos NFTs. Eles foram desenvolvidos na blockchain Tezos, que se apresenta como uma opção mais eficiente em termos de energia. As artes digitais estão disponíveis em forma de capuz, com diferentes níveis de raridade e faixas de preço. Elas são uma parceria da Gap com o …
Leia Gap lança NFT com desenho em capuz que desbloqueia roupas físicas na íntegra no B9.
The campaign with the most famous celebrities in Brazil, but without them.
The ad showcases billboard property within LA, describing the city as a “community theatre,” with “blank canvases” as “headliners,” open and ready for brands to come and put on “performances” to move and inspire their audiences as the view their campaigns every day.
West Bengal, India, has always been in the frontline when it comes to art, culture and heritage. The majestic palaces of Bengal and palatial houses, commonly known as Rajabris, are a perfect example of that. These humongous structures are the inspiration behind our newest collection! From the artistic patterns to beautiful carvings from the floors, walls, ceilings and the facade, we have taken the minute details, which are so beautiful but most of the time overlooked, as inspiration and created this exquisite collection! We at Chandrani Pearls® are proud to present, The Rajabari Collection… Inspired by an Era.
Serve Robotics, a startup that spun off from Uber-owned Postmates last year, claims its new fleet of sidewalk robots can make deliveries with no human involvement in what could be a breakthrough for the budding automated delivery space. The company claims its devices are able to complete commercial deliveries that take place in certain geo-fenced…
Amid rapid growth, Babs Rangaiah joins Traction’s distributed workforce to help clients manage distributed workforces.
As fortes chuvas por todo o país deixaram comunidades inteiras em situação de vulnerabilidade, principalmente em estados do Nordeste, além de Goiás, Tocantins e Minas Gerais, com o risco de rompimento de uma barragem. Pensando em uma forma de ajudar essas famílias, o Zé Delivery se uniu, mais uma vez, à Central Única das Favelas (CUFA), …
Leia Zé Delivery lança cerveja exclusiva com 100% da renda revertida para ajudar regiões atingidas por chuvas fortes na íntegra no B9.
A journey through the life of Ramses II in times of peace and war and as a god
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