Louis Vuitton contrata LEGO para construir bolo de aniversário de seu fundador

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O Sr. Louis Vuitton – sim, aquele das bolsas famosas – completaria 200 anos em 2021, e a data foi celebrada com um presente de luxo, compatível com o que criador da marca representa: um bolo imenso de LEGO. O produto possui 31.700 peças e traz o rosto de Vuitton, Louis assim como seu primeiro …

Leia Louis Vuitton contrata LEGO para construir bolo de aniversário de seu fundador na íntegra no B9.

Allegro: Let’s see what really matters to us.

What really matters| Allegro Christmas ad 2021

The first impression doesn’t have to be right. Sometimes it takes a moment to see what really matters to us.

Video of To, co najwa?niejsze | Reklama ?wi?teczna Allegro 2021

To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords

When it comes to keeping up with changes in advertising and marketing tech, search tends to be regarded as a bit old-fashioned. Aside from the occasional Google algorithm update, search marketing remains focused on keywords year in and year out. For the past year, Yext has been driving the point home: yes, keyword-based search is…

PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures

PubMatic has integrated NewsGuard’s content rating system to give buyers more assurances around brand safety. Brand safety has been an ongoing topic of frustration for marketers for multiple reasons, particularly over the last year as misinformation around Covid-19 increased. However, this integration between PubMatic and NewsGuard aims to reduce wasted marketing ad dollars and avoid…

35 Gift Ideas for Mushroom Lovers – From Blended Mushroom Immunity Supplements to Mushroom Shoes (TOPLIST)

(TrendHunter.com) These gifts for mushroom lovers showcase the growing interest in mushroom-based products over the last year.  From mushroom-based shoes to blended mushroom immunity supplements, this list of…

Toys R Us: Grow up playing

Children love their parents but at Christmas they choose their toys. This is the main conclusion of a Toys “R “Us experiment that demonstrates the importance of toys for children. In the real, unscripted test, five boys and girls between the ages of 5 and 11 are asked whether they prefer to spend more time with their parents or with their favourite toys, and the five protagonists choose their toys

How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy

Generally speaking, today’s music superstars aren’t as quick to commit to the full promotional spread as they were ten years ago. The pre-release press tour of yesteryear, complete with talk show circuits or–fingers crossed–an SNL gig, isn’t totally extinct, per se. After all, Lil Nas X’s brilliant rollout for Montero and Adele’s string of media…

100 Gifts for Makeup Users – From Lightweight Multicultural Cosmetics to Water-Activated Lashes (TOPLIST)

(TrendHunter.com) Finding gifts for makeup users is no difficult task in today’s cosmetics industry due to the abundance of available products. This year has seen many innovations in the makeup sphere,…

Watch the newest commercials from MasterClass, Geico, Tyson and more

Bill Clinton helps promote “Inclusive Leadership,” his new class for online learning platform MasterClass.

iFood e Be Academy lançam curso sobre Nova Economia para profissionais negros

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Com o objetivo de promover a inclusão social e a equidade racial no mercado profissional, o iFood, em parceria com a edtech de negócios Be Academy, lança o programa “Talentos da Nova Economia – Pessoas Negras“. A iniciativa irá oferecer 250 bolsas de estudos para interessados em desenvolver competências e habilidades focadas na Nova Economia …

Leia iFood e Be Academy lançam curso sobre Nova Economia para profissionais negros na íntegra no B9.

Google Voice agora permite definir regras personalizadas para chamadas telefônicas

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O Google Voice agora permite criar regras que definem como o serviço vai responder às chamadas específicas recebidas. Ou seja, isso permite que ele ignore automaticamente certos contatos para você. Apesar de já existir um recurso de encaminhamento de chamadas, as novas regras permitem personalizá-lo ainda mais – como encaminhar chamadas de um contato (ou grupo de …

Leia Google Voice agora permite definir regras personalizadas para chamadas telefônicas na íntegra no B9.

Baileys US: Bring Sweetness To Your Home

NYC-based Dominique Ansel Bakery partnered with Bailey’s liqueur to create a swirl hot chocolate kit for a dose of sweetness this holiday season, in a film produced by Team Bubbly. As families gather together once again, the teams set out to craft a special cause to celebrate.

The campaign reminds us to celebrate and enjoy spending time with our families this holiday season through chocolate. This one-of-a-kind kit is non-alcoholic and invites the senses to enjoy a creamy hot chocolate ganache with a silky Bailey’s cream on top, finished with a little swirl for an extra sweet touch. The short film shows Dominique Ansel himself creating the drink and guiding users through the process, highlighting the correct ingredients at each step and demonstrating how the drink should look when finished.

Video of NEW: Baileys Swirl Hot Chocolate Kit, available for nationwide shipping & at Dominique Ansel Bakery!

Instagram: How to Use the Celebration Chat Theme

To celebrate New Year’s Eve, Instagram released a “Celebration!” chat theme that adds confetti and streamers to a conversation’s background. This chat theme is also available in the Messenger application. Our guide will show you how to use the Celebration! chat theme in the Instagram app. Note: These screenshots were captured in the Instagram app…

A Different Kind of Globetrotting: How the NBA Made Inroads in India

The National Basketball Association has rosters featuring players from roughly 50 countries. But none from India. Scott Levy is working on that. As the NBA’s managing director for Asia, Levy spent the last 10 years building a youth and academy system in India. In 2021, its brought Punjabi player Princepal Singh to the NBA’s developmental…

Ação do iFood “presenteia” 25 mil entregadores com cartão no valor de R$ 60,00

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Como ação especial de final de ano, o iFood preparou uma iniciativa inédita para os entregadores parceiros como “forma de reconhecimento pela parceria realizada em 2021”, como diz o comunicado da empresa. Na ação, o iFood distribuirá um total de R$ 1,5 milhão em iFood Cards. Na prática, isso significa que 25 mil entregadores selecionados em …

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Amazon Public Policy Chief Lartease Tiffith Jumps to IAB

As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public policy. “With fewer organizations advocating for a free and open ad-supported Internet, IAB’s role on Capitol Hill is even more critical,” said IAB’s CEO David Cohen in a statement. The…

General Mills Promotes Doug Martin to Chief Brand and Disruptive Growth Officer

Consumer packaged goods giant General Mills has named Doug Martin chief brand and disruptive growth officer. The 15-year company veteran’s duties will include overseeing business innovation, managing consumer experience and building brands geared toward modern shoppers. In his new position, which officially begins on Jan. 3, 2022, Martin will continue to report to chief strategy…

Triller Enters Reverse Merger With SeaChange, Goes Public, Becomes TrillerVerz

A sea change is in the air at Triller, as the content and technology platform said it entered into a definitive agreement for a reverse merger with video streaming and advertising technology company SeaChange International, with the combined company to be known as TrillerVerz once the transaction is complete, expected sometime during the first quarter…

The top gaming partnerships of 2021

Gaming and esports got a popularity boost from the pandemic—and brands were right behind.

TikTok rival Triller agrees to merge with Seachange

The move will take the smaller rival to TikTok public.