Listen Up: Social Audio Is Here to Stay … Or Is It?

Social platforms continued to make strides throughout 2021 in visually striking areas including augmented and virtual reality and the metaverse, but all that glitters is not necessarily visual. Audio was a large part of the social story for 2021, led by stand-alone application Clubhouse, which was joined by Twitter Spaces and similar features from other…

How a University Counselor Landed at Hershey Company

Whether it’s ancient Egyptian hieroglyphs or iPhone emojis, stained-glass windows in a medieval cathedral or ads in a glossy magazine, humans have a long history of producing artifacts designed to communicate. As an art history major, school counselor and now marketer at a Fortune 500 company, Ryan Riess’ diverse experiences have taught him that the…

15 DIY Food Kits – From Vegan Ramen Kits to DIY Focaccia Bread Mixes (TOPLIST)

(TrendHunter.com) Learning how to cook and prepare food is sometimes a daunting task, but various companies offering DIY food kits make the task more manageable.

When making ramen, there are numerous steps to make…

Sandra Bullock e Channing Tatum são raptados para uma aventura no trailer de “Cidade Perdida”

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A Paramount Pictures divulgou nesta quinta-feira (16) o primeiro trailer de “Cidade Perdida”, filme que marca o retorno de Sandra Bullock aos cinemas após duas incursões bem sucedidas pelo streaming com “Bird Box” e “Imperdoável”. E pelo andar da carruagem a produção tem um pique de “Tudo por uma Esmeralda”, conforme a atriz vive uma …

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Bookings Boon: All Consumers Want This Holiday Season Is to Travel

Holiday travel is back, but delta, omicron and their Covid-19 variant bros are making platforms work much harder to sell you flights and rent you rooms and cars. According to a survey by Kantar, 70% of Americans have had events with family or close friends over the past 18 months, and nearly three-quarters look forward…

Stanley Black & Decker To Help Train 3M Skilled Workers

Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of […]

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IAB cozies up to agencies, granting them general membership

Agency groups will now have a seat on the trade group’s board, among other opportunities.

Pessoas passaram 15 horas ouvindo alguém “interpretar um drive-thru” do McDonald’s no Twitter Spaces

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Segundo o site The Verge, uma usuária do Twitter chamada Julee (@thequeensbit) passou 15 horas interpretando um drive-thru do McDonald’s para uma audiência de milhares de ouvintes. Ela aprovou uma pessoa para falar por vez como cliente. O ouvinte fazia o pedido, muitas vezes incorretamente, com quantidades absurdas de comida ou que não estavam no cardápio, e …

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Spotify enfim começa a permitir que usuários avaliem podcasts

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Recurso tradicional de outros agregadores, o sistema de avaliação em estrelas de podcasts finalmente vai chegar ao Spotify. A companhia anunciou nesta quinta-feira (16) o lançamento da ferramenta, que também deve ajudar o serviço a detectar e classificar os programas que estão em alta. O sistema estará disponível para todas as versões móveis do aplicativo …

Leia Spotify enfim começa a permitir que usuários avaliem podcasts na íntegra no B9.

‘Check Out’ the Commerce Week 2021 Video Gallery

Like with most other industries, the pandemic accelerated the growth rate of digital commerce over the last two years, and it’s expected to continue into next year. How brands and retailers will vie for consumer attention remains to be seen. Customers are demanding transparency as well as reliability from brands and social listening has become…

Digital Agency Croud Acquires Verb Brands and impakt Advisors

Digital marketing agency Croud has announced the acquisitions of luxury performance agency Verb Brands–which will offer a new service element within the parent company–just days after it bought impakt Advisors, the data and analytics company. Croud has agreed to both deals following funding made by private equity investment firm LDC in November 2019, which has…

How the biggest ad tech trends affected marketers in 2021

A look back at Apple limiting data sharing and Google postponing the death of cookies.

Why banning meetings should be your New Year’s resolution

This holiday season is the optimal time to make it happen and boost productivity.

Hu Xijin, Chief of China's Global Times, Will Retire

Hu Xijin, editor of the Communist Party tabloid Global Times and pioneer of the country’s fiery online posturing, is retiring from his role.

Ascential sells MediaLink to United Talent Agency for $125 million

Deal will see MediaLink CEO Michael Kassan join UTA as a partner.

MediaLink Sold to United Talent Agency in $125 Million Deal

MediaLink, the media and marketing advisory firm, has been acquired by talent and entertainment company United Talent Agency (UTA) in a deal worth $125 million in cash with founder Michael Kassan remaining as chief executive. The company, founded in 2003, works with businesses to identify potential areas of growth around areas such as marketing transformation,…

Meet the Jury Chairs for Ad Age’s 2022 Creativity Awards

Jury lineup also includes top execs from AMV BBDO, Droga5, Essity, McCann, McDonald’s, Microsoft, The New York Times, Translation, W+K and more.

Why virtual stores are an entry for brands into the metaverse

These three-dimensional spaces represent the future of how marketing and e-commerce will interact.

2021 was the year of the ‘plus’ platform

Just about every new streaming service that entered the crowded video-on-demand market this year opted for a strikingly similar name.

The 30 best ads of 2021

In a year of uncertainty, these are the 30 commercials and brand moves that stood out from the pack.