Messenger: How to Use the Celebration Chat Theme

Ahead of New Year’s Eve, Messenger released a “Celebration!” chat theme that adds colorful confetti and streamers to a user’s conversations. When a user activates the Celebration! chat theme in a conversation, the conversation’s emoji will automatically be updated to the “Partying Face” emoji. In addition, five Celebration! word effects will be added to the…

Execs Grade the TV Industry on How It Tackled Measurement Problems This Year

As part of Adweek’s Year in Review coverage, the television industry’s key movers and shakers have been reflecting on the past year. After TV’s top execs looked back on the most important thing they learned in 2021, and TV ad sales chiefs and buyers talked about how the marketplace evolved this year, we asked both…

The 10 Biggest Creative and Media Account Changes of 2021

Plenty of accounts changed hands over the past year as brands looked to invigorate their creative outputs. In fact, a few multibillion-dollar accounts highlighted the year’s moves, several of which came after long runs with previous agencies. Consolidation helped nail the wins for several big accounts, as Coca-Cola, Mercedes and Home Depot all aligned media…

5 Sustainability Trends That Defined 2021

Over the past year, environmental sustainability has become one of the most discussed issues in advertising, marketing and media. Whether it’s new allegations of greenwashing, commitments to climate goals or innovations to make a lower-energy, lower-waste existence more possible for the people who live on this planet, it’s undeniably the most pressing issue of our…

Adweek Staffers Share Their Favorite Stories of 2021

The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it’s somehow the end of another year. So I asked Adweek’s reporters and editors to take a moment and take stock of all their hard work in 2021 to choose their favorite…

Comercial transforma showroom de cozinhas em palco de musical

musicalkitchen

Fabricante e varejista de cozinhas, a britânica Wren Kitchens na última terça-feira (21) lançou uma nova campanha que deve marcar o início dos trabalhos de sua marca em 2022, e o pique não poderia ser mais animado. De forma muito inusitada, a companhia transformou um de seus showrooms no palco de um balé musical, com …

Leia Comercial transforma showroom de cozinhas em palco de musical na íntegra no B9.

Cutting the Plastic Out of Dental Hygiene

Working as a TV producer meant that Lindsay McCormick had to spend a lot of time living out of a suitcase. Much of that life included squeezing toiletries into a quart-size bag. A longtime vegan trying to live a low-waste lifestyle, McCormick was frustrated that the only travel toothpaste option required a throwaway, plastic container….

How Campbell’s is riding the cookie craze

VP of cookies and crackers Danielle Brown discusses a new campaign for Pepperidge Farm’s Milano brand.

55 Gifts for Cannabis Enthusiasts – From Cannabis Pretzel Chocolate Bars to Cannabis-Infused Roses (TOPLIST)

(TrendHunter.com) These gifts for cannabis enthusiasts showcase the range of product offerings from cannabis pretzel chocolate bars to cannabis-infused roses. As the cannabis industry grows in demand, so does the…

35 Zero-Waste Gift Ideas – From Eco-Friendly Film Cameras to Sustainable Waterproof Cooking Apparel (TOPLIST)

(TrendHunter.com) The zero-waste gift ideas for 2021 offer a range of products like sustainable waterproof cooking apparel and eco-friendly film cameras. While the holidays are a time of giving and indulgence, it&#…

Meta Shifting Campaign Creation in Ads Manager to Outcome-Driven Ad Experiences

Meta is revamping the objective selection experience when brands create new campaigns in Ads Manager to an outcome-based model, enabling them to choose their desired result, at which point the interface will guide them through the most optimal campaign setup and creation paths to achieve that result. Meta said in a blog post Tuesday that…

45 Gift Ideas for Peloton Users – From Temperature Control Leggings to Post-Workout Mists (TOPLIST)

(TrendHunter.com) The Peloton is a great way to stay active during the holiday seasons; this list of gifts for Peloton users provides several useful workout items. The list ranges from temperature control leggings to…

Help Wanted? Meta to Shut Down Facebook Jobs Outside Canada, US Feb. 22

LinkedIn can breathe a sigh of relief, as Facebook Jobs is shutting down outside of Canada and the U.S. Feb. 22. The social network introduced Facebook Jobs in those two countries in February 2017, expanding it to 40 more countries one year later. Starting Feb. 22, the Facebook Jobs browser will no longer be available,…

30 Minimalist Gift Ideas – From Barefoot Minimalism Footwear to See-Through Speaker Units (TOPLIST)

(TrendHunter.com) These minimalist gift ideas offer shoppers options, such as barefoot minimalist footwear to minimalist see-through speaker units. List list caters to minimalist lovers, providing holiday gift ideas…

60 Gift Ideas for Clean Enthusiasts – From Hypoallergenic Bamboo Dishcloths to Laser Mapping Robots (TOPLIST)

(TrendHunter.com) As COVID-19 continues to force the world into a global pandemic, this list of gifts for clean enthusiasts helps ensure that all their cleanliness needs are met. From hypoallergenic bamboo dishcloths…

Rebranding the future of work during the Great Resignation

Whether you’re Google, Microsoft or a scrappy startup, COVID and the Great Resignation have forced companies to reinvent the workplace and the workforce.

ESports Group Evil Geniuses Plots Branding Evolution Under New Global Marketing Head Krystal Hauserman

After being purchased by Chicago-based investment firm Peak6 in 2019–which was followed by a rebrand the same year, and two logo changes–eSports organization Evil Geniuses is continuing to build up its brand reputation. To better position itself amid the rising popularity of eSports, Evil Geniuses has hired Krystal Hauserman as vice president and global head…

Robert Lemke Sentenced to 3 Years Over Threats to Journalists and Politicians

The same day that Trump supporters stormed the Capitol, Robert Lemke told a congressman’s brother that he was with “armed members near your home,” prosecutors said.

Why streaming is the future of advertising

A conversation with LG Ads Solutions President Serge Matta from Ad Age Next: Streaming on the takeover of CTV advertising in what used to be linear TV’s world.

Microsoft's Xandr acquisition signals shift to connected TV and esports

Here’s what the deal may mean for advertisers.