Dec
22
To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords
Posted in: UncategorizedWhen it comes to keeping up with changes in advertising and marketing tech, search tends to be regarded as a bit old-fashioned. Aside from the occasional Google algorithm update, search marketing remains focused on keywords year in and year out. For the past year, Yext has been driving the point home: yes, keyword-based search is…
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