Hasta La Creative!

From now through Giving Tuesday Nov. 30, Instagram will match the fundraisers posted by seven artists and creators on its platform, up to $50,000, to mark the platform’s 11th birthday, which was Wednesday (Oct. 6). Instagram said that since its entry into fundraising with the rollout of donation stickers in April 2019, more than $5…

When it comes to celebrating a major anniversary or global event, it’s standard practice for sports leagues to gather together as many active or retired players as possible and cram them into an ad. The results, while packed with nostalgic references and familiar faces, can often be chaotic and feel less like storytelling than a…

Depois do hype no começo do ano e das múltiplas indicações ao Emmy 2021, “WandaVision” pode ganhar um derivado. A Variety reporta nesta quinta-feira (7) que a Marvel Studios desenvolve uma nova série focada na personagem de Agatha Harkness, vilã da minissérie interpretada por Kathryn Hahn, com previsão de lançamento novamente no Disney+. Enquanto maiores …

Leia “WandaVision” pode ganhar série derivada no Disney+ na íntegra no B9.

Creative agency BBH is to introduce a new global board that will be structured in line with Publicis Groupe’s country model as the agency’s global CEO Neil Munn steps down. Munn will continue to work with the agency until the end of the year but will leave after having spent seven years in the role….

A inocência das crianças e as perguntas curiosas que elas fazem podem gerar reflexões valiosas. Foi pensando nisso que o Bradesco lançou sua campanha para o Dia das Crianças 2021, com criação da Publicis e música da dupla Palavra Cantada, formada por Sandra Peres e Paulo Tatit. “Por que tem tanto lugar sem rampa para …

Leia Bradesco exalta os porquês em campanha para o Dia das Crianças na íntegra no B9.

A Globo inaugurou na última quarta-feira (6) uma nova campanha que também marca um novo posicionamento da marca. Principal projeto publicitário da companhia em 2021 e feito em parceria com a Accenture Interactive, “Do plim ao play” busca reforçar a pluralidade da empresa para além da emissora, incluindo o Globoplay que é a menina dos …

Leia “Do plim ao play”: Globo se “reapresenta” ao consumidor em nova campanha na íntegra no B9.

Pinterest is marking World Mental Health Day Sunday (Oct. 10) with Pinterest Havens, an initiative to creating space where people can reflect on the global impact of mental health, both on its platform and in the real world. Searches for “Sunday reset routine” have risen by seven times on the platform this year, while “destressing…

A character named Guillermo, scene-stealer extraordinaire on the FX hit series What We Do in the Shadows, is hosting a pop-up event where he promises to dole out exclusive merchandise at a Los Angeles hotspot. Among the ghoulishly bedazzled swag: limited-edition kicks from Vans embellished with the phrase “Bite Me.” They glow in the dark,…

After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite–and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite, which the company said will simplify ad targeting and measurement in the…

As tech billionaires Jeff Bezos and Elon Musk dream of flying to the stars in their privately funded space shuttles, the farmers of Sweden have sent a message to remind people that they are working to keep the focus on this planet and the climate challenges agriculture is facing. Cooperative Lantm?nnen, owned by 19,000 farmers…