Chevrolet: Cueca

Chile’s Independence Day is among the country’s most coveted national holidays. This year, to celebrate, Chevrolet and Commonwealth//McCann created a campaign centered around a traditional Chilean dance, titled “Cueca,” starring none other than the newest Silverado truck model.

Fountain Tire: Faking It

Fountain Tire has recently launched their Fall campaign with a focus on their Digital Vehicle Report (DVR). Originally launched in September 2020, the Digital Vehicle Report is an ongoing effort to educate consumers about their vehicles and the reason for needed repairs.

The original campaign focused on Fountain Tire technicians taking photos and videos of your vehicle to help you understand what needs attention now, what doesn’t, and why. Fountain Tire not only tells you what’s going on with your vehicle, but they show you.

The insight behind this year’s fall campaign, centres on the perceived trust between drivers and mechanics. Drivers usually don’t have a ton of car knowledge, so their only option is to take their mechanic’s advice at face value. The problem though is that most Canadians don’t understand the language of mechanic. And the less people understand mechanic speak, the less they trust them, so drivers then turn to search and social to demystify the jargon of the category. But Fountain Tire’s Digital Vehicle Report educates, simplifies, and puts mechanic speak and vehicle lingo into terms people actually understand. Fountain Tire’s goal is to increase consideration by demonstrating trust and transparency while depositioning the competition.

Canesten: The University of Down Under

The University Down Under is an interactive online course that delivers bite-sized and approachable intimate-health education to reduce the shame associated with talking about thrush.

http://www.canesten.com.au/UdoU

Apple’s iOS 14.5 Takes a Bite Out of Snap’s Q3 2021 Revenue

The third quarter of 2021 marked the first full quarter in which Apple’s App Tracking Transparency framework, introduced as part of its iOS 14.5 operating system, impacted the entire period, as iOS 14.5 began rolling out April 26. Snap Inc. was the first domino to fall, reporting its financial results for the three months ending…

Laser-Powered Knee Pain Devices – The 'Knee Plus' Wearable Knee Recovery Device is Advanced

(TrendHunter.com) The ‘Knee Plus’ wearable knee recovery device is an advanced piece of equipment for those who have experienced an injury or who deal with chronic knee pain to help them enjoy noninvasive…

Paloma Azulay, Chief Brand Officer for Burger King’s Parent Company, Is Out After 6-Month Stint

After a relatively short stint as global chief brand officer of Restaurant Brands International, Paloma Azulay’s tenure has ended at the parent company of Burger King, Popeyes and Tim Hortons. The marketing veteran previously spent 14 years shaping Coca-Cola’s marketing before joining RBI in 2018. Her exit from the company comes nearly seven months after…

Fisher-Price Finally Makes a Chatter Telephone For Adults

Technology enthusiasts often eagerly await the release of the newest smartphones, with ads from Apple and Samsung touting all the latest features. But Fisher-Price is urging shoppers to buck the trends with a nostalgic–and now Bluetooth-enabled–Chatter Telephone. The classic version of the baby toy, which retails for $9.99, features a smiling rotary phone on wheels…

A&W’s 1/3rd Pound Burger Failed, So It’s Trying a 3/9th Pound Burger Instead

There are two things that marketers are typically loath to do: own up to their mistakes and talk trash about the American public. A&W does both in a new campaign that revisits one of its failed product launches from 40 years ago and points the finger directly at math-averse people who didn’t understand that its…

Trump Takes Advantage of Wall Street Fad to Bankroll New Venture

A merger with a so-called blank check company is poised to give the former president access to hundreds of millions of dollars.

Instagram lança novidades para criadores de conteúdo

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Finalmente, esse momento chegou: Marck Zuckerbeg colocou todo mundo para trabalhar e, agora, é possível subir fotos e vídeos no Instagram diretamente do computador. A funcionalidade foi apresentada na última terça-feira (19), na Creator Week, e começou a funcionar nesta quinta (21). Até então, era preciso recorrer a plataformas pagas ou ao Estúdio de Criação …

Leia Instagram lança novidades para criadores de conteúdo na íntegra no B9.

Can Donald Trump Re-Establish a Presence on Social Media With Truth Social?

Former President Donald Trump is trying to get back into the social media game again, this time with Truth Social, an application set to debut in beta for “invited guests” next month. Information about the app and other initiatives were shared within the details of a definitive merger agreement between Trump Media & Technology Group…

Facebook’s Commerce & Ads IP Tool Is Now Brand Rights Protection

Facebook introduced a revamped version of its Commerce & Ads IP Tool Thursday, Brand Rights Protection. Brand Rights Protection enables enrolled trademark owners to search and report content that they believe infringes on their intellectual property rights, and the revamp brings simplification to the process, as those rights holders can now upload and save up…

Twitter compra app de mensagens para aprimorar ferramenta de DMs

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O Twitter confirmou nesta quinta-feira (21) a compra da Sphere, um aplicativo de conversas em grupo. Enquanto termos do acordo não foram divulgados, a aquisição vem para fortalecer a plataforma nas áreas de conversas fechadas, incluindo as mensagens diretas e a vindoura seção de comunidades que a companhia promete desde o início do ano. A …

Leia Twitter compra app de mensagens para aprimorar ferramenta de DMs na íntegra no B9.

TIAA Names Stephen Tisdalle Chief Brand and Demand Generation Officer

Financial services firm TIAA (Teachers Insurance and Annuity Association of America-College Retirement Equities Fund) has hired Stephen Tisdalle as chief brand and demand generation officer. In his newly created role, Tisdalle will oversee brand and advertising strategy and execution, creative services, paid and social media, and all marketing for TIAA’s institutional, wealth adviser and consumer…

TikTok Videos Go Long and Its Community Responds

TikTok began extending the maximum length of its videos to three minutes in July, and it provided an update Thursday on how its community has adapted to the change. The video creation platform said in a blog post Thursday that videos longer than one minute have tallied more than 5 billion views worldwide, with creators…

It’s Megan Thee Stallion Vs. Tina Snow in the Official Ad for Popeyes’ Hottie Sauce

Megan Thee Stallion’s spicy partnership with legacy chicken chain Popeyes is officially in full swing, complete with the arrival of the limited edition Hottie Sauce. But if the partnership’s official ad is anything to go by, it almost didn’t happen. Made with creative agency Gut, “Wild Megan” takes viewers to a contemporary Wild West located…

Nestlé vai fazer 100 posts em nova rede social para celebrar 100 anos no Brasil

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Já falamos sobre a Minus por aqui: é aquela nova rede social que limita o usuário a fazer um total de 100 posts durante todo o período em que permanecer na plataforma. Pensando em contar a sua história de um século de vida, a Nestlé irá produzir seus 100 conteúdos na Minus. O projeto foi …

Leia Nestlé vai fazer 100 posts em nova rede social para celebrar 100 anos no Brasil na íntegra no B9.

Latina Equal Pay Day: Tips to Level Up and Make More Money

Today is Latina Equal Pay Day, which highlights a national issue not only within the advertising world but across all industries. It takes the average Latina nearly 23 months to earn what white non-Hispanic men earn in 12 months for the same role. This directly influences how we will be able to care for our…

Messenger From Facebook Adds Group Effects for Video Calls, Rooms

Messenger From Facebook is giving users a way to spice up their video calls and Rooms with augmented reality Group Effects. The new AR experiences augment all participants on a video call or in a Room simultaneously, giving users a more fun and immersive way to connect with each other. Users will be able to…

Facebook cria experiência de realidade aumentada para videochamadas de grupo no Messenger

O Facebook quer deixar as interações por vídeo mais dinâmicas e está adicionando nesta quinta-feira (21) recursos que permitem a todos participarem de uma experiência de realidade aumentada ao mesmo tempo. Além de estarem disponíveis nas videochamadas e nas salas de videoconferência do Messenger, devem chegar em breve no Instagram. Por enquanto, são 70 “efeitos …

Leia Facebook cria experiência de realidade aumentada para videochamadas de grupo no Messenger na íntegra no B9.