Instagram expanded its test of Reels ads to Canada, France, the U.K. and the U.S. The Facebook-owned photo- and video-sharing network began testing Reels ads in Australia, Brazil, Germany and India last month. Brands that will be part of the new test group include Knix Wear, Louis Vuitton, Nespresso, Netflix and Swiggy. Reels ads are…
Julie McNamara, the evp and head of programming at ViacomCBS-owned streamer Paramount+, is exiting the company just two months after the service officially debuted. Top line McNamara had been overseeing a franchise-heavy original programming strategy at Paramount+ (which was rebranded in March after more than seven years as CBS All Access), but she has been…
Grey London is to fully acquire and integrate social media agency Wildfire on June 1, forming Grey Social, which will offer social insights, creative and content production. The Wildfire management team will join Grey London, with Ivan Palmer as director of social development and innovation; Olivia Clarkson as director of connected culture; Asad Shaykh as…
DDB wins Network of the Year in competition dominated by social issues.
O Burger King não tem hesitado na árdua tarefa de trazer o público de volta para suas lanchonetes nos países onde a pandemia começa a se mostrar sob controle. Depois de usar rastros de fumaça na Inglaterra, a rede de fast food apelou para uma estratégia mais “sutil” na Bélgica ao decidir empreender uma campanha …
Leia Na Bélgica, Burger King anuncia “itens perdidos” antes da pandemia para atrair público a suas lanchonetes na íntegra no B9.
Pinterest released its Transparency Report for the second half of 2020 Thursday, saying that fewer than 0.02% of its monthly active users reported a Pin that resulted in a Pin deactivation during this period. The platform shared the percentages of Pins that were removed for various violations of its terms where action was taken before…
CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certified coffee label Gold Emblem and men’s personal care line Goodline Grooming Co. “When most people think of a ‘store brand,’ they think…
This year the winners of D&AD’s coveted Black Pencil, the award show’s top honor and one of the most pursued accolades in the industry, all went to campaigns addressing important social issues such as transgender identities and the Black Lives Matter movement. AMV BBDO’s “#Womb Stories” for Essity-owned brand Libresse nabbed the coveted Black Pencil…
Twitter took the next step in what seems to be a race to bring audio to every operating system and platform, rolling out its Twitter Spaces Clubhouse clone on Twitter.com for the mobile web and the desktop web. Twitter said in a tweet that its focus areas will be: infrastructure and a listening user interface…
The Economist is selling its stamp of approval to education-hungry executives. This week, the publisher launched Economist Education, a separate business for online courses managed by a dedicated team of roughly five staffers. The first six-week training course, titled The New Global Order: How Politics, Business and Technology Are Changing, contains six modules and has…
Protex criou uma campanha educativa que reforça a importância da higiene das mãos, e relembra o poder das mesmas no nosso dia a dia. A ideia da ação é estimular que as pessoas entendam o poder que têm em suas mãos e reforçar que lavem as mãos, mesmo que em casa. A campanha #PoderDasMãos pretende …
Leia Protex lança movimento #PoderDasMãos para incentivar a manutenção da higiene das mãos na íntegra no B9.
As part of the CMO Reboot Playbook: Reallocation of Spend, Marisa Thalberg, EVP, Chief Brand and Marketing Officer at Lowe’s Companies, shares her play on how to successfully integrate the performance marketing and brand marketing functions for greater business results. Here she uses an example from her time as Global Chief Brand Officer at Taco…
BBH London has announced the departure of Stephen de Wolf, its chief creative officer. Chief executive of BBH London, Karen Martin, told the agency in an email that de Wolf would return to Australia in July due to the ill health of a family member. She paid tribute to “Wolfie” stating that he had “made…
2020 was a record year for home-cooking, and the Meredith title Allrecipes has the receipts to prove it. The food media publication uses sophisticated data analytics to track changes in how and for what its readers, whom it calls cooks, are shopping and preparing in their home kitchens. Now, with the pandemic slowly receding in…
Clubhouse revealed the inaugural class in its Creator First accelerator program. The initiative will provide participating creators with financial, logistical and promotional support from the invite-only social audio application. The Creator First class, with descriptions from Clubhouse, is made up of: “A Thousand Words,” by Rick Smolan: A conversation with the world’s leading photojournalists, examining…
O Facebook afirmou que não vai mais remover postagens de sua plataforma que afirmem que o novo coronavírus foi desenvolvido em laboratório. O anúncio vem logo após o presidente americano Joe Biden anunciar que ordenou que a Comunidade de Inteligência dos Estados Unidos que dobrassem seus esforços para estudar a origem da Covid-19. À CNN, …
Leia Facebook vai permitir postagens afirmando que Covid-19 foi criada em laboratório na íntegra no B9.
As part of the CMO Reboot Playbook: Reallocation of Spend, Petco CMO Tariq Hassan shares why it is crucial to be able to talk about how brand perception impacts actual business outcomes and how to do it. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek…
Walmart will carry an exclusive online-only collection of home goods from clothing retailer Gap, the retail giant announced. Top line The new brand, Gap Home, is the American fashion brand’s first foray into home goods. The line, which will drop June 24 on Walmart.com, includes 400 home d?cor, tabletop, bedding and bath items that range…
The second season of Fox’s competition-based reality show, Lego Masters, kicks off June 1, but Pinterest users can get an early start via the platform’s Idea Pins format. Pinterest creators will respond to searches that are trending on the platform–such as 2000s sunglasses, up 120% year over year, and DIY craft vases, up 160%–and transform…
Allbirds has named Wellington, New Zealand-based agency Wrestler as the footwear’s lead creative parter. The pair have casually worked together since the brand’s inception, including its original 2016 launch campaign. New Zealand-born Allbirds had previously worked with a number of creative partners–including a global campaign from London agency Uncommon demonstrating the lightweight nature of Allbirds’…
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