TikTok began rolling out its in-application 2020 Elections Guide to users in the U.S. Tuesday. The guide is available in English, Spanish and dozens of other languages, and it can be accessed via TikTok’s Discover page and in election-related search results. It includes information about candidates at the federal, state and local levels, powered by…
LinkedIn detailed new ways it is introducing to keep content professional and ensure that members feel safe. Starting Tuesday in Canada, France and the U.S. who either report content or have content that they shared removed from the professional network will receive notifications with more information, and LinkedIn said this will roll out to more…
YouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and in late March, in the early stages of the pandemic, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines. The Google-owned video site introduced its latest #WithMe spot Tuesday,…
Era apenas inevitável que o remake de “O Rei Leão” fosse ganhar uma continuação, mas a Disney ainda achou um jeito de surpreender o mundo nesta terça (29) ao confirmar ninguém menos que Barry Jenkins como diretor do filme. A informação veio primeiro do Deadline, que além de confirmar o diretor de “Moonlight” também diz …
O post Diretor de “Moonlight”, Barry Jenkins vai comandar sequência do remake de “O Rei Leão” apareceu primeiro em B9.
Facebook quietly scrapped a long-standing rule earlier this month that limited the space that text could occupy in ads to 20%. The social network did not respond to multiple requests for comment. Social media consultant Matt Navarra shared the notification some advertisers received from Facebook last week in a tweet. BIG news for Facebook advertisers:…
Droga5 has promoted Tiffany Edwards to global head of diversity and inclusion. She previously served as the agency’s engagement and inclusion director. Edwards first joined Droga5 in 2016 as its first DEI leader. Upon joining, Edwards said she mapped out a “five-year journey” to guide the agency’s DEI strategy. “The role has kind of grown…
If you’re at all squeamish about loud eating sounds–complete with bits of food flying and lips being licked–turn away now. But first, it may be important to know that dogs, not humans, are responsible for this specific instance of egregiously lacking table manners. Does that make it better? For many canine fans, the sound of…
Barefoot is combining music and augmented reality for its latest strategy to reach consumers, with help from the Black Eyed Peas. The wine and bubbly brand has partnered with the pop-rap group for Band Together, a campaign inviting fans to download a custom AR app to activate an animated remix of the group’s new song…
O Spotify anunciou nesta terça (29) a identidade do primeiro podcast que é fruto de sua parceria de exclusividade com a DC Comics na área e que surpresa, ele é sobre o Batman. Batizado “Batman Unburied”, o programa deve ir ao ar em 2021 com a premissa de “explorar os aspectos mais sombrios da psicologia …
O post Para a surpresa de ninguém, o 1° podcast da DC Comics no Spotify é sobre o Batman apareceu primeiro em B9.
Facebook said over 1.7 million people clicked on the notification atop News Feed in its flagship mobile application to see information on volunteering as poll workers with their respective state authorities, estimating that this activity resulted in roughly 100,000 people signing up. Facebook Vice president of product and social impact Naomi Gleit shared state-specific information…
The velocity of data is increasing and will always increase. Therefore, the need for data literacy is increasing and will always increase. All other things being equal, there is a significant difference between being literate and being fluent. To create value for your business, you need to think strategically about sources and uses of data…
Instagram Shop began rolling out in the U.S. in July, giving users of the photo- and video-sharing application a way to browse and purchase items from brands without leaving the app. If you use a supported iOS device, you have the option to use Face ID to confirm purchases, rather than using your custom PIN…
A Amazon revelou nesta terça (29) um novo sistema de pagamentos que promete personalizar ainda mais o processo de autenticação das transferências. Batizado de Amazon One, o novo aparato literalmente permite que o público pague compras com a palma da mão. De acordo com o anúncio oficial, o One utiliza de sistemas de verificação da …
O post Nova tecnologia da Amazon permite que você faça pagamentos com a palma da mão apareceu primeiro em B9.
Before you begin crafting your digital advertising strategy, there are four things you need to know.
Providing mobile communication services can be an effective method for retailers looking to ensure maximum safety and ease of access for consumers.
A voting rights group is broadcasting a warning about the state of American democracy by using a technology often feared for its own potential to subvert democracy. A new campaign from nonprofit RepresentUs and agency Mischief features deepfakes of authoritarian leaders Vladimir Putin and Kim Jong-un issuing ominous pronouncements about the dangers of voter suppression…
With a coronavirus vaccine unlikely to arrive until next year, shopping mall foot traffic still down by 37%, and a gaggle of leading retailers mired in bankruptcy proceedings, few believed that the 2020 holiday season was going to look anything like last year. Even with fat cats like Amazon and Walmart poised to welcome the…
AARP, the nonprofit organization dedicated to helping Americans aged 50 and older, has chosen BBDO New York as its brand agency of record following a review. The agency will be tasked with both strategic and creative responsibilities. Grey New York previously worked on the account. According to BBDO New York, the review process began last…
Os catadores de materiais recicláveis são responsáveis por, em média, 90% da reciclagem no Brasil. Em geral, eles utilizam as carroças para armazenar e transportar o que recolhem nas ruas até um ecoponto ou ferro velho. Pensando na saúde desses profissionais, o Pimp My Carroça criou o projeto Carroças do Futuro. O projeto tem como objetivo desenvolver …
O post Projeto cria triciclos e carroças motorizados para ajudar catadores apareceu primeiro em B9.
Brand awareness is an essential marketing tool, but brand affinity is arguably even more valuable. Brand affinity marketing is increasingly looking beyond meaningless clicks and impressions and employing long-form, binge-worthy content like podcasts or video series to reach dedicated consumers.
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