Sep 29

Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers

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Barefoot is combining music and augmented reality for its latest strategy to reach consumers, with help from the Black Eyed Peas. The wine and bubbly brand has partnered with the pop-rap group for Band Together, a campaign inviting fans to download a custom AR app to activate an animated remix of the group’s new song…

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