Jul
22
Wieden+Kennedy lays off 11 percent of staff
Posted in: UncategorizedCuts at one of country’s hottest agencies shows extent of fallout from COVID-19.
Jul
22
Twitter Takedown Targets QAnon Accounts
Posted in: UncategorizedThe company said it had permanently suspended thousands of accounts associated with the fringe conspiracy theory movement.
Jul
22
Snapchat reports 'worrisome' decline in revenue growth, addresses hot issues like brand safety
Posted in: UncategorizedFacebook ad boycott has opened the door for Snapchat to talk with brand execs about how it does not give “unvetted users” a platform.
Jul
22
As Trump Pushes Into Portland, His Campaign Ads Turn Darker
Posted in: UncategorizedThe Trump campaign is spending millions on ads that promote a dark and exaggerated portrayal of Democratic-led cities, a tactic that reinforces his “law and order’’ campaign message.
Jul
22
Snap Reports Strong Revenue Growth in Q2, but Falls Short on User Growth Expectations
Posted in: UncategorizedFor the second quarter of 2020, Snap reported better than expected revenue growth. But its user base did not reach previous company projections. The company’s revenue grew to $454 million, a 17% increase year over year for the same quarter. Snap CEO Evan Spiegel chocked that success up to “high levels of engagement on our…
Jul
22
Pornhub Is Giving Away 1 Billion Ad Impressions for Struggling Small Businesses
Posted in: UncategorizedYou might not immediately associate Pornhub with charitable giving, but the adult streaming site is trying to show its community-minded side with a free ad giveaway for small businesses affected by the pandemic. Until Aug. 14, the brand will give away a total of 1 billion ad impressions split among 100 small businesses that have…
Jul
22
Walmart, Target and CVS Join Forces to Find an Alternative to Single-Use Plastic Bags
Posted in: UncategorizedWhile it’s easy to understand that single-use plastic bags are detrimental to the environment, it’s also true that so far, we haven’t developed an alternative that can compete with low-density polyethylene bags when it comes to convenience and price–two of the strongest motivators for retailers and consumers alike. With that in mind, a new consortium…
Jul
22
Beauty Marketers Discuss 3 Ways the Industry Is Changing Amid Covid-19
Posted in: UncategorizedLike most other industries, the world of beauty has been hit hard during the pandemic. With temporary store closures and consumers sheltering in place, cosmetic giants such as L’Or?al and Est?e Lauder have reported a drop in sales. Even Johnson & Johnson, which owns skin care brands Neutrogena and Aveeno, recently noted that demand for…
Jul
22
Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is
Posted in: UncategorizedMajor League Baseball’s shortened season, with no fans in the stands, begins this week. But, not in Canada. Nevertheless, the game must go on. And the beers must be served. With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to www.budlight.com/delivery. Viewing sports on […]
The post Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is appeared first on Adpulp.
Jul
21
Snapchat shows 'worrisome' slide in ad revenue that could signal lull in industry
Posted in: UncategorizedThe company reports that ad sales fell from the first quarter as coronavirus tightened its grip.
Jul
21
IAB Unveils the Lineup for Its First Virtual Podcast Upfront
Posted in: UncategorizedSimilar to how the Interactive Advertising Bureau handled NewFronts this year, the sixth annual IAB Podcast Upfront event is also going virtual amid the pandemic. Dozens of entertainment brands are expected to participate in the event scheduled for Sept. 9-11, with returning presenters including Authentic, ESPN, iHeartRadio, Meredith Corp., Midroll Media, NPR, Westwood One and…
Jul
21
MLS’ Charlotte Expansion Team Will Reveal Its Name, Colors on Social Channels Wednesday
Posted in: UncategorizedThe bad news for soccer fans in Charlotte, N.C., is that the coronavirus pandemic pushed back the debut of the city’s expansion Major League Soccer club until the 2022 season. The good news is that those fans will finally learn the team name and see its crest and colors Wednesday (July 22). Ally Financial will…
Jul
21
To Create Racial Change, Advertising Must ‘Envision a World That Doesn’t Exist’
Posted in: UncategorizedLast month, a high-profile full-page print ad doubled as a protest sign in advance of Donald Trump’s rally in Tulsa, Okla., just after the Juneteenth holiday. The ad in The Oklahoma Eagle, one of America’s oldest Black-owned newspapers, read “Being Black Is Not a Crime.” This simple white lettering on a black background was a…
Jul
21
Watch: Joan Creative founders on advertising during health and social crises
Posted in: UncategorizedJaime Robinson and Lisa Clunie discuss supporting unrepresented talent in agencies.
Jul
21
Walmart will close for Thanksgiving, ratcheting down holiday expectations
Posted in: UncategorizedCouched as a benefit for employees, the move raises questions about how aggressive retailers can be about traditional Black Friday sales.
Jul
21
Big Tech Has a Big Climate Problem. Now, It’s Being Forced to Clean Up.
Posted in: UncategorizedApple said on Tuesday its devices would produce net-zero emissions by 2030, making it the latest tech giant to ramp up voluntary climate targets.
Jul
21
Professor Scott Galloway Discusses the ‘Low Point’ America Is Living Through
Posted in: UncategorizedBig Tech will face new scrutiny on July 27 when the CEOs of Amazon, Apple, Facebook and Google appear in front of a House Judiciary Antitrust Subcommittee as witnesses in an antitrust probe. But those conversations may not be as productive as critics to those platforms hope they will be, said Scott Galloway, a professor…
Jul
21
Arielle Charnas Is Entering DTC With Something Few Brands Have: an Audience Eager to Shop
Posted in: UncategorizedThe past few months have left few retail brands unscathed, but apparel has been especially hard hit. In April, spending on clothes and accessories was down over 50% year over year. June numbers indicated that sales are beginning to recover, but still, it hardly seemed an optimal time to launch a new clothing brand. Arielle…
Jul
21
Com animação, Viagra quer acabar com estigmas sobre broxar
Posted in: Uncategorized
O Viagra Connect lançou um curta de 2 minutos com a intenção de desmistificar os problemas de ereção que qualquer homem pode enfrentar. Criada pela agência VMLY & R London, a campanha reconhece como o lado emocional pode afetar a parte física na hora do sexo. No vídeo vemos o distanciamento de um casal que, …
O post Com animação, Viagra quer acabar com estigmas sobre broxar apareceu primeiro em B9.
Jul
21
Streaming da Universal, Peacock tem app baixado 1,5 milhão de vezes na semana do lançamento
Posted in: Uncategorized
A princípio o último grande nome a entrar no concorrido mercado de streaming este ano, o Peacock da NBCUniversal foi lançado nos EUA na semana passada sem grande alarde – especialmente quando comparado aos debutes de rivais como o Disney+ e o HBO Max – mas pelo visto tem se virado bem. De acordo com …
O post Streaming da Universal, Peacock tem app baixado 1,5 milhão de vezes na semana do lançamento apareceu primeiro em B9.
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