Google search upgrades make it harder for websites to win traffic

Subtle tweaks have siphoned off vital traffic and made it more difficult—and costlier—to reach customers online.

Opinion: Users, advertisers and society need a better Facebook. Here's how we fix it

Anti-Defamation League CEO says Facebook relies on the engagement generated by divisive and hateful content, but that it owes it to society to start making better choices.

Hong Kong Disneyland to Close Again, Days After Disney World Reopens

The park is the smallest in Disney’s portfolio and is shutting down again to comply with a government-mandated rollback of public activities because of the coronavirus.

Stick-On Face Masks – Earch's Salone de Mask Was Specifically Created to Support Hairdressers (GALLERY)

(TrendHunter.com) Moisture, friction and wearing a mask for a prolonged period of time add up to a recipe for irritation, especially around the mouth and behind the ears—and this new face mask offers an innovative…

Blacks, Younger Users, Democrats More Likely to Turn to Social Platforms for Activism

Pew Research Center examined how race, ethnicity, age and political affiliation impacts activism on social media among adults in the U.S. The nonpartisan think tank surveyed 4,708 U.S. adults between June 16 and 22, and it found that over the one month prior to the survey, 36% had used social media platforms to post images…

Campanha mais importante da Fiat no ano estreia com crossmedia inédito

Ícones são atemporais, mas para trazê-los à modernidade de uma maneira contemporânea é necessário um plano que dialogue com os tempos atuais. Com isso em mente, a Fiat apresenta uma campanha integrada para o lançamento da Nova Fiat Strada, que revive o cantor Elvis Presley. Com o conceito “Nova Fiat Strada. A Lenda se Superou”, …

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Opinion: If Facebook doesn’t move fast, it may break its most valuable asset—its brand

The boycott’s power lies less in its financial might than its PR profile, new Harris polling finds.

While Still Up Double Digits, Podcast Ad Revenue Forecast Cut in Half

Podcast ad revenue is expected to increase 14.7% this year, about half as much as previously predicted, according to the latest forecast from the Interactive Advertising Bureau. The IAB initially projected in March, when the Covid-19 pandemic had just begun to spread in the U.S., that podcast advertising would grow by 29.6% this year. Prior…

PepsiCo Sees Gains in Snacks, but Drops in Beverages

Consumers are still reaching for big-name comfort foods as PepsiCo’s Frito-Lay and Quaker divisions both saw increased sales for the quarter ending June 13. Revenue for Frito-Lay North America climbed 7%, while Quaker Foods North America rose 23%. But with sports stadiums closed and fewer people visiting restaurants and convenience stores, PepsiCo’s North American beverage…

Facebook promises better guardrails for brands scared of the chaos in its News Feed

Boycotting advertisers tell social network that brand safety issues come from its most important property.

These Agency Leaders Want Their Talent Site to be Successful Enough to Put Them Out of Business

In the past couple of months, diversity in advertising moved quickly to the front of the line. With a focus and energy towards rapid change, the likes of 600 & Rising, We Are Rosie, The Gradient and C0ffe3 put a spotlight on diverse talent and how it can reshape the industry. Adding to the mix…

With Peacock’s National Rollout, NBCU Creates ‘the Future of Advertising’

In early 2018, Linda Yaccarino, NBCUniversal’s chairman of advertising and partnerships, pitched then-CEO Steve Burke and the NBCU executive committee on what at the time was an off-the-wall idea: creating an free, ad-supported streaming service (AVOD), instead of the SVOD subscription services on the market or in the works from competitors like Netflix and Disney….

Mediaocean to Buy 4C Insights Amid Changing Television Landscape

Advertising software platform Mediaocean is buying 4C Insights, a mar-tech company that specializes in video and social media, to keep up with the changing television landscape. Given the decline of traditional TV and the acceleration of streaming, which has been further spurred by the coronavirus pandemic, the deal will look to create an omnichannel ad…

Apple Just Made the Definitive Ad About Working From Home, and It’s Hilarious

Apple’s “The Underdogs” was one of the few 3-minute ads you’d not only be willing to sit through, but were also likely to love. The 2019 spot, which Adweek named one of the best ads of 2019, showed a ragtag team of coworkers racing to design a prototype for a big pitch to a top…

Popeyes and Postmates Create a Chain-Reaction Chicken Sandwich Giveaway

For the latest salvo in the seemingly endless Chicken Sandwich Wars, Popeyes is firing off a chain-reaction giveaway today on the Postmates app. It’s the latest in a string of promotions across the restaurant industry to promote delivery services during the pandemic as in-restaurant dining has been outlawed or limited for much of the last…

Adweek Podcast: Honoring Women Trailblazers Leading the Marketing World

Women Trailblazers, our annual list of enterprising women leading their fields, is out this week, featuring actress/producer Gabrielle Union, Top Chef host Padma Lakshmi and Visible CMO Minjae Ormes. On this episode of Yeah, That’s Probably an Ad, co-host and community editor Ko Im is joined by Heide Palermo, senior director of brand community at…

Facebook: How to Stop Seeing Political Ads

Recently, Facebook announced that it would allow users to “opt out” of seeing political ads on the social network. Specifically, Facebook said this feature will allow users to stop seeing all advertisements that have the political disclaimer “Paid for by …” When you turn this setting on for your Facebook account, the option says you’ll…

Adweek Together: The Future of Culture

What does it mean to provide–and protect–a thriving community and safe creative spaces? There is a socioeconomic responsibility and creative reward to building authentic relationships. Team Epiphany founder Coltrane Curtis (who once sold his sneaker collection) and managing partner Lisa Chu join us live to talk about how to responsibly create culture in the workplace…

Facebook, Instagram Crack Down on Content, Ads Promoting Conversion Therapy

Facebook said late last week that it will expand its policies on hate speech to include content that advertises or promotes conversion therapy, and that move applies to Instagram, as well. Instagram public policy director for Europe, the Middle East and Africa Tara Hopkins confirmed the update in a statement: “We don’t allow attacks against…

Chicken Licken Had Me At the Name, But Its Commercials Are Terrific Too

Chicken Licken is a quick-serve restaurant in South Africa. I bring them to your attention today because their commercials are the kind of commercials I’d like to see more of. Joe Public United in Bryanston is responsible for the funny, offbeat work. It’s not every brand that is ready to poke fun at our responses […]

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