Google search upgrades make it harder for websites to win traffic
Posted in: UncategorizedSubtle tweaks have siphoned off vital traffic and made it more difficult—and costlier—to reach customers online.
Subtle tweaks have siphoned off vital traffic and made it more difficult—and costlier—to reach customers online.
Anti-Defamation League CEO says Facebook relies on the engagement generated by divisive and hateful content, but that it owes it to society to start making better choices.
The park is the smallest in Disney’s portfolio and is shutting down again to comply with a government-mandated rollback of public activities because of the coronavirus.
Pew Research Center examined how race, ethnicity, age and political affiliation impacts activism on social media among adults in the U.S. The nonpartisan think tank surveyed 4,708 U.S. adults between June 16 and 22, and it found that over the one month prior to the survey, 36% had used social media platforms to post images…
Ícones são atemporais, mas para trazê-los à modernidade de uma maneira contemporânea é necessário um plano que dialogue com os tempos atuais. Com isso em mente, a Fiat apresenta uma campanha integrada para o lançamento da Nova Fiat Strada, que revive o cantor Elvis Presley. Com o conceito “Nova Fiat Strada. A Lenda se Superou”, …
O post Campanha mais importante da Fiat no ano estreia com crossmedia inédito apareceu primeiro em B9.
The boycott’s power lies less in its financial might than its PR profile, new Harris polling finds.
Podcast ad revenue is expected to increase 14.7% this year, about half as much as previously predicted, according to the latest forecast from the Interactive Advertising Bureau. The IAB initially projected in March, when the Covid-19 pandemic had just begun to spread in the U.S., that podcast advertising would grow by 29.6% this year. Prior…
Consumers are still reaching for big-name comfort foods as PepsiCo’s Frito-Lay and Quaker divisions both saw increased sales for the quarter ending June 13. Revenue for Frito-Lay North America climbed 7%, while Quaker Foods North America rose 23%. But with sports stadiums closed and fewer people visiting restaurants and convenience stores, PepsiCo’s North American beverage…
Boycotting advertisers tell social network that brand safety issues come from its most important property.
In early 2018, Linda Yaccarino, NBCUniversal’s chairman of advertising and partnerships, pitched then-CEO Steve Burke and the NBCU executive committee on what at the time was an off-the-wall idea: creating an free, ad-supported streaming service (AVOD), instead of the SVOD subscription services on the market or in the works from competitors like Netflix and Disney….
Advertising software platform Mediaocean is buying 4C Insights, a mar-tech company that specializes in video and social media, to keep up with the changing television landscape. Given the decline of traditional TV and the acceleration of streaming, which has been further spurred by the coronavirus pandemic, the deal will look to create an omnichannel ad…
For the latest salvo in the seemingly endless Chicken Sandwich Wars, Popeyes is firing off a chain-reaction giveaway today on the Postmates app. It’s the latest in a string of promotions across the restaurant industry to promote delivery services during the pandemic as in-restaurant dining has been outlawed or limited for much of the last…
Women Trailblazers, our annual list of enterprising women leading their fields, is out this week, featuring actress/producer Gabrielle Union, Top Chef host Padma Lakshmi and Visible CMO Minjae Ormes. On this episode of Yeah, That’s Probably an Ad, co-host and community editor Ko Im is joined by Heide Palermo, senior director of brand community at…
Recently, Facebook announced that it would allow users to “opt out” of seeing political ads on the social network. Specifically, Facebook said this feature will allow users to stop seeing all advertisements that have the political disclaimer “Paid for by …” When you turn this setting on for your Facebook account, the option says you’ll…
What does it mean to provide–and protect–a thriving community and safe creative spaces? There is a socioeconomic responsibility and creative reward to building authentic relationships. Team Epiphany founder Coltrane Curtis (who once sold his sneaker collection) and managing partner Lisa Chu join us live to talk about how to responsibly create culture in the workplace…
Facebook said late last week that it will expand its policies on hate speech to include content that advertises or promotes conversion therapy, and that move applies to Instagram, as well. Instagram public policy director for Europe, the Middle East and Africa Tara Hopkins confirmed the update in a statement: “We don’t allow attacks against…
Chicken Licken is a quick-serve restaurant in South Africa. I bring them to your attention today because their commercials are the kind of commercials I’d like to see more of. Joe Public United in Bryanston is responsible for the funny, offbeat work. It’s not every brand that is ready to poke fun at our responses […]
The post Chicken Licken Had Me At the Name, But Its Commercials Are Terrific Too appeared first on Adpulp.