Volkswagen: Partners in Reinvention


Advertising Agency:Grabarz & Partner, Germany

Collapsible Origami Hydration Containers – The DiFOLD 'Origami Bottle' Folds Down for Easy Storage (GALLERY)

( Reusable water bottles have become essential as consumers shift away from single-use alternatives but are often characterized by their clunky design, which is something the DiFOLD ‘Origami…

Girl-Power Toy Brand GoldieBlox Has Created a Virtual Summer Camp for Science and Art

GoldieBlox, the toy company known for empowering young girls and battling the Beastie Boys, is launching a virtual summer camp that will introduce kids to the female tech elite and give them space to experiment. There will be paper m?ch?, star gazing and camp fires (s’mores not included). “Curiosity Camp” will take the place of…

Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns

The social network has tried striking a more conciliatory tone with its advertisers, who object to its handling of hate speech.

The Perfectly Imperfect Gritty Gets a Makeover From Queer Eye’s Fab Five

For Queer Eye’s fifth season, the Fab Five traveled to Philadelphia to work its pure, heartwarming magic on the City of Brotherly Love. To promote the new season, which debuted on Netflix earlier this month, the makeover show’s stars lent their talents to one of Philadelphia’s best-loved residents: Gritty, the unpretentious fluffy orange mascot of…

Amazon Acquires Zoox, Paving the Way for Deliveries With Driverless Vehicles

Amazon is set to acquire autonomous vehicle developer Zoox at a value of approximately $1.2 billion, aiding Zoox in its current focus of developing and deploying the “robotaxi,” a self-driving car that will be used for an automated taxi service. Zoox will remain a standalone business, and will continue to be led by CEO Aicha…

Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever

The role of marketing and brands today is not the same as it was even six months ago. There are the swings in marketing staffing and budgets, new expectations for how brands should behave and an increasing need for authentic connections. Adweek’s chief community officer Nadine Dietz has been tracking these trends and getting to…

CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

Enforcement of the California Consumer Privacy Act (CCPA) officially begins today, but unclear guidelines and coming ballot initiatives can make complying to the law difficult. The law, which went into effect on Jan. 1, gives internet users in California the right to request businesses to not sell, and even delete, their personal information. But there…

Netflix names Bozoma Saint John its new CMO

The streamer’s third chief marketing officer over the past year replaces Jackie Lee-Joe, who is leaving Netflix for personal reasons.

The List 2020: Fixing the diverse talent crisis

Months before the coronavirus pandemic and the Black Lives Matter protests over racial injustice and systemic racism, the 2020 edition of The List, the group of 30-odd marketing, advertising and media leaders assembled by Ad Age in partnership with Facebook, lamented the industry’s talent crisis, particularly the lack of representation for Blacks and other POC—and resolved to band together to fix it.

When the inaugural class of The List gathered at The Modern restaurant in New York in April 2019 to select its mission for the upcoming year, consensus quickly formed that the lack of progressive, equitable parental leave policies had deleterious consequences not just for new parents but ultimately for the companies themselves and by extension the entire industry. To raise awareness about the need for family-forward leave, The List 2019 spread the message to Cannes, Advertising Week New York, Sundance and Davos. The group’s signature “Ask About It” campaign provided businesses and employees with tools to have productive conversations about corporate family policies. The 2019 members capped off their year by naming the “10 Companies That Get Family Leave Right.” 

At The List 2020’s first meeting (see the photo gallery below), also at The Modern, on February 7, the new class was given the option of continuing 2019’s mission. Almost immediately, the 2020 cohort coalesced around the core issue of unconscious bias more quickly than last year’s class had around parental leave. 

Molson Coors pulls social spending, but rival Anheuser-Busch keeps going

As pressure mounts from consumers and civil rights groups, the fierce competitors are taking different routes, as are other rival pairs, Ford and GM, and Nike and Adidas.