BurgerFi Has Big 2020 Ambitions: New Stores and Going Public

Even in the midst of a pandemic, premium burger chain BurgerFi has ambitious plans for 2020 as it eyes opening new locations and going public this fall. To kick off those plans, the brand has unveiled a new ad campaign, part of a new marketing strategy that the fast-casual concept has spent about a year…

KFC France brings back the Tuesday deal by launching the "Monday diet" where you get less for more

How PacSun is using data to connect during the pandemic

Kristen D’Arcy, chief marketing officer of PacSun, talks about using data to connect with customers during the pandemic and how the brand is trying to stay ahead of the competition.

An inside look at the Justice Department's antitrust case against Google

Publishers, ad executives reveal the questions on government questionnaires.

Neiman Marcus’ Hudson Yards Exit Is a Failure for the Entire Development

The early 2019 opening of Hudson Yards, the years-in-the-making development on Manhattan’s far west side, was supposed to revitalize a rare forgotten area of the city. At the center of that effort was a shopping center filled with luxury retailers–and Neiman Marcus’ first New York City store was the heart of it. Cut to not…

GroupM Unveils Global Effort to Boost Crisis-Stricken Local News

GroupM, the world’s largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to “save journalism.” It’s another industrywide attempt to funnel more digital spend to local publishers as those news businesses continue searching for a lifeline, especially…

IPG CEO Michael Roth Says Q2 Earnings Hit ‘Not as Severe’ as Predicted

On IPG’s second quarter earnings call today, CEO Michael Roth said that while Covid-19 has impacted its various businesses differently, the holding company has navigated the virus better than expected. The company, which owns agencies including FCB, McCann, R/GA and UM, saw its organic net revenue decrease 9.9% during Q2. In the same period last…

6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint

As the Covid-19 pandemic began to take root around the world earlier this year, Los Angeles-based director Brad Lubin learned he’d been hired for a Russian beer campaign set to shoot in Moscow. Thinking it might be his last chance to work for a while, Lubin accepted the gig and started creating storyboards for Baltika…

With Social Activities Still Rare, Sales of Gum and Mints Continue to Lag

The ongoing mandates of social distancing, face masks and working from home have led to people consuming less gum and mints than prior to the pandemic. Mondelez International, maker of Trident and Stride, reported that net revenue for its gum and candy category dropped 22% in North America to $233 million for the quarter ending…

27 Elite Ballet Dancers Performed Swan Lake in Their Bath Tubs, and It’s Hypnotic

Makers and artists, as well as brands and their agencies, are proving every day that creativity can survive, and even thrive, during lockdown. But a short film commissioned by the Arts Council England and BBC Arts as part of the ongoing “Culture in Quarantine” project takes that truism to a whole new, hypnotic level. “Swan…

IPG reports second quarter revenue declines, CEO Michael Roth warns of further cost cuts

In the quarter, the holding company implemented a 1 percent global workforce cut and real estate reductions in 40 locations.

Watch the newest commercials on TV from Coca-Cola, Macy’s, Post-it and more

Macy’s says “No matter how we school, let’s be ready” in its back-to-school ad.

Messenger From Facebook: How to Turn On App Lock on iOS

Messenger From Facebook recently introduced an App Lock feature for iOS devices, which allows users to “lock” the Messenger application behind Face ID or Touch ID (depending on their device) when it’s not in use. App Lock will come to Android devices in the future. Our guide will show you how to turn on App…

Turner Sports Sells Out Regular Season NBA Ad Inventory Ahead of Restart

The National Basketball Association was the first U.S. sports league to pause its season due to Covid-19, suspending games on March 11. Four-and-a-half months later, the NBA is finally ready to resume play, and Turner Sports has already sold out of its regular season ad inventory. Now, it’s eyeing a lucrative revenue haul for the…

Em esforço de transparência, TikTok vai permitir que especialistas acessem seu algoritmo

Além das críticas bastante severas sobre a concorrência, o CEO Kevin Mayer aproveitou uma publicação no blog oficial do TikTok nesta quarta (29) para anunciar algumas medidas que buscam aumentar a transparência da plataforma. Isso inclui a decisão surpreendente da plataforma de abrir ainda mais o acesso a seu algoritmo e a permissão a especialistas …

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How to avoid purpose-washing and create a more purposeful brand

“Purpose-washing” refers to presenting your brand as if it operates according to a larger purpose, when in reality it only operates to serve itself.

TikTok CEO blasts Zuckerberg attacks ‘disguised as patriotism’

Kevin Mayer says TikTok is part of the American community.

8 tips for startups creating their first advertisement

Your first ad is often your first impression to potential customers. Make it count.

Spotify earnings signal a return to normalcy among listeners

The number of consumers listening to audio in their vehicles has returned to near pre-COVID levels, while the number of hours streamed have also returned to pre-pandemic levels.

IPG reports second quarter revenue declines and plans for more layoffs

Additional savings will include a 1 percent global workforce cut and real estate reductions in 40 locations.