During the COVID19 pandemic, millions of people had to lock themselves in their homes for several weeks, but the situation was particularly difficult for children. That’s why Pizza Hut made their pizza box to come with instructions to turn it into board games and cope better with time at home.
Today there are about 80,000 ladies around the world who deliver Yakult products to their customers and the film explores the relationship of Yukie, a Yakult lady and her elderly client, Shirogashi; while highlighting the important social role these women play in the lives of the people they visit.
More than 14 million kids and adults attend camp each year, according to the American Camp Association, but the Covid-19 pandemic has made the summer pastimes quite different in 2020. With large, in-person gatherings still unsafe, online camps from home have become a temporary new norm. Brands have hopped on the trend–launching free, interactive programs…
It’s shaping up to be another rough quarter for traditional television giants, whose advertising businesses have been decimated by the postponement and cancellation of televised sporting events and whose theatrical releases have been put on hold due to the ongoing effects of the Covid-19 pandemic. For AT&T, that translates into an estimated $510 million revenue…
Did you know Instagram users with business profiles can hide their contact information from their profile? For instance, if your business profile has an “email” button that users can tap to send your company an email, you can choose to hide this button from your profile. Our guide will show you how this is done….
As American, Southwest and Alaska airlines all released their second-quarter finances this morning, the bonanza of earnings calls repeated the same theme that’s been present since March: Demand is scarce, and the industry is about to get a whole lot smaller come October. “This was one of the most challenging quarters in American’s history,” said…
Amid the pandemic, global consumer goods giant Unilever has experienced both spikes and dips in demand across its various product categories. While total underlying sales declined 0.3% for the quarter ending June 30, beating analysts’ expectations, the maker of Dove soap and Hellmann’s mayonnaise also saw revenue in North America climb 9.5% during the same…
The pandemic forced me to rearrange my whole life, from hygiene habits to shopping patterns to family traditions. Everything feels like it has changed, and the numbers show I’m not alone. Our data shows 84% of people plan to maintain the routines they adopted during the Covid-19 crisis even after the crisis is over. This…
In the past two months, longstanding debates about the role of social media companies in policing hate speech have come to a head. Twitter and Reddit have cracked down on hate speech and content that incites violence, while Facebook is facing an all-out advertiser boycott organized by civil rights groups critical of its lack of…
Para reforçar a reconexão da marca com o consumidor e mostrar como a paixão pelas pessoas é sua principal inspiração, a Fiat lança um filme-manifesto com os seus novos valores. Feito em parceria com a agência Leo Burnett, o vídeo de 60 segundos convida o rapper Rodrigo Ogi para interpretar a rima composta pela agência. Veiculada, pela …
O post Com rap, Fiat lança filme-manifesto com reposicionamento da marca apareceu primeiro em B9.
The holding company reports net revenue was up 2.6 percent but organic sales fell 13 percent overall; North America was less impacted than other regions.
Kiwis have changed a lot in the last 30 years. It was time to change the song.
Shake Shack’s latest community outreach effort, a virtual summer Shack Camp, was created for both kids and kids at heart and born out of the challenges the company’s employees are facing in balancing work and family during the pandemic, according to the fast casual chain’s CMO, Jay Livingston. That’s particularly true now that school’s out…
Twitter reported record user growth in the second quarter of 2020, but its revenue fell short of industry estimates. The company reported 186 million monetizable daily active users (mDAU)–or daily users who can view ads–an increase of 34% year over year for the same quarter. It was the “highest quarterly year-over-year growth rate we’ve delivered,”…
In today’s climate of uncertainty and social unrest, marketers must make every move with authenticity. That’s the approach stressed by Verizon CMO Diego Scotti during his chat with Lisa Granatstein, editor and svp of programming for Adweek Presents: The Way Forward. Scotti touched on Verizon’s core values, which he said have been reinforced during the…
O mundo inteiro concorda: 2020 já pode acabar. Ninguém aguenta mais a exaustão deste ano que trouxe desafios sem iguais para todos por conta da pandemia de Covid-19. Pensando nisso, o Burger King resolveu comemorar o Natal em julho mesmo. Criada pelas agências David São Paulo e David Miami, a ação realizada no Brasil e …
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A Printi, gráfica online focada em materiais personalizados, realizou uma doação de 6 mil sachês de álcool em gel para o Governo do Estado de São Paulo. Os produtos serão utilizados para aumentar a proteção dos frequentadores do Bom Prato de Campos Elíseos antes e após as refeições. Os sachês são produzidos pela HigGel e comercializados pela …
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A vida não anda fácil para a Space Force. Depois de toda a piada em torno da série homônima na Netflix e o caso do licenciamento do nome, a nova divisão das forças armadas do governo dos Estados Unidos anunciou no fim desta última quarta-feira (23) o seu logo e lema oficiais, que despertaram uma …
O post As forças armadas dos EUA juram que o logo da Space Force não é uma cópia de “Star Trek” apareceu primeiro em B9.
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