When the NBA restarts in Orlando, live screens of fans will replace empty seats

Michelob Ultra-sponsored remote courtside experience is among the programs the league is deploying to help re-create in-arena viewing.

TikTok starts $200 million fund to help U.S. stars make careers

Dollars give incentive to stay with app as Trump threatens ban.

The U.S. Is on Board, but Will Taboola-Outbrain Merger Hold up to Global Scrutiny?

Following Wednesday’s news that the U.S. Department of Justice won’t get in the way of the merger of Taboola and Outbrain, the digital advertising platforms are now are gearing up for global scrutiny. The DoJ’s decision, confirmed to Adweek by sources in the know, comes at an interesting crossroads and speaks to the priorities of…

Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing

Having debuted nearly 20 years ago, the Halo franchise is one of the most established in video game history. That’s both its biggest strength and biggest weakness when it comes to marketing a new installment of the game. Each new installment and each new marketing campaign supporting it must live up to the expectations of…

Amazon’s Scout Delivery Bot Expands Its Contact-Free Footprint

Scout, Amazon’s autonomous six-wheeled delivery device, is expanding its routes to “select customers” in Atlanta and Franklin, Tenn. According to a blog post, Amazon is “starting with a small number” of the devices in each city, and they will deliver during daylight hours Monday to Friday. As of January 2019, Amazon had six Scouts in…

This Brand Strategist Enlisted Tiger King’s Carole Baskin to Help Him Land a Job at TikTok

When brand strategist Jeremy Schulman saw that Carole Baskin, one of the controversial subjects of Netflix’s much-memed hit documentary Tiger King, was offering to record custom video messages through the Cameo app for only $120, he knew he had to jump at the chance. Schulman, who’s done agency work for brands like Nike, Airbnb and…

Obras aclamadas de Jean-Michel Basquiat ganham tour virtual

Os fãs de Jean-Michel Basquiat agora podem fazer um tour virtual grátis para ver algumas das obras mais famosas do artista. Os trabalhos podem ser conferidos no site do centro de arte The Brant Foundation. Em 2019, uma exposição de Basquiat foi realizada na The Brant Foundation, em Nova York, e continuaria aberta à visitação …

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Brutalidade policial e protestos fizeram Twitter perder anunciantes

Desde maio, o mundo tem visto diversas manifestações de movimentos como o Black Lives Matter por causa do brutal assassinato de George Floyd, morto por policiais em Minneapolis no dia 25 de maio. Uma das consequências desses protestos, que não era tão esperada por todos, é a diminuição de receita de anúncios do Twitter. Segundo …

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Wonya Lucas Named Hallmark Channel CEO

After a six-month search, Hallmark Channel has found its new leader. Wonya Lucas has been named president and CEO of Crown Media Family Networks, and will oversee the three Hallmark linear networks–flagship Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama–as well as the company’s streaming service, Hallmark Movies Now. Her first day will be…

Watch Colbert remake a fear-mongering Trump campaign ad with nothing but ‘Home Alone’ footage

Joe Biden has explicitly said “I don’t support defunding the police,” but a current Trump ad pretends otherwise.

Twitch's most popular category has nothing to do with video games

Twitch overall saw a record 5 billion hours streamed in the second quarter, a 2,662 percent increase year-over-year.

Ascena Retail Group Files Bankruptcy, Citing Covid-19 as the Main Culprit

Ascena Retail Group, the parent of brands such as Ann Taylor and Loft, filed for Chapter 11 bankruptcy protection this morning in Virginia, the company announced. Tied to the bankruptcy is a restructuring agreement with a majority of its secured lenders, under which Ascena would reduce its debt by about $1 billion, swapping it out…

Publicis Groupe Reports 13% Decline in Q2 Organic Growth

Publicis Groupe reported a steep organic growth decline for the second quarter of 2020, as anticipated, but CEO Arthur Sadoun retained a positive outlook. “We have demonstrated this morning that we have strong fundamentals to weather the crisis,” Sadoun told Adweek, citing Publicis Groupe’s services, country model, the global rollout of connectivity platform Marcel and…

Depois da Universal, Warner Bros. também vai redirecionar lançamentos para o streaming

Faz pouco mais de quatro meses que a Universal Pictures anunciou ao mundo um novo plano de distribuição que envolveria o adiantamento do lançamento no streaming de algumas de suas principais produções, incluindo aí projetos grandes como “O Homem Invisível” e “Trolls 2”. Era óbvio que ia dar polêmica no meio, ainda mais com exibidores …

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TikTok founder races to save app before Trump bans it

A look at the four scenarios Zhang Yiming, ByteDance and its investors are considering to save TikTok.

Google Is coming after Amazon’s Marketplace merchants

The new shopping push coincides with rising complaints from some small businesses that Amazon is squeezing them for more fees.

Taylor Swift and Kanye West Will Tangle Again, With Dueling Albums

The two pop stars, who have been linked since the MTV Video Music Awards in 2009, are both set to release new records on Friday.

Bird Brain: Brain Farts

Government of Québec: The Dome

Staub signs a powerful visual warning to avoid new lockdown. Quebec is facing a new episode of Covid 19. The population must protect themselves and others by wearing a mask to avoid disease propagation and possible new lockdown . In a very Kubrickian style, this film is meant to be a powerful warning as well as a flash back of the desperation we already went through and that nobody wants to relive.

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Theater Masterskaya: Tragedy in comments

Problem: Due to quarantine, all theaters in Russia were forced to close and cancel all their plays and premieres. Actors and spectators ended up locked at home. Solution: Instead of canceling the play, the “Masterskaya” theater decided to play it, no matter what. For this purpose, we created a special account in Instagram, and published the poster for the canceled premiere there. And then the actors and characters of the play started a conversation right in the comments under the poster. They all posted the lines of their characters in turns. And as a result, we played the entire Shakespeare’s play, so that everyone could read it by simply scrolling the comments on Instagram.

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