Jul
08
Bill Cosby: The Latest from His Accusers and Defenders
Posted in: UncategorizedAs businesses worked to mitigate the comedian’s presence, Mr. Cosby’s accusers and defenders offered their views on the new developments.
Jul
08
Topical ad : ‘However you beat the tube strike Sure keeps you fresh with every move’.
Posted in: UncategorizedThe London Underground will go on strike, during the hottest month of the year, and still people will need to get to and from work and other places. Enter this antiperspirant brand “Sure” topical ad campaign, telling people that even if the tube stops, they don’t have to. They might bike, walk or take one of those silly little scooters to work, and if they do they’ll need a good antiperspirant considering the heat. “However you beat the tube strike, Sure keeps you fresh with every move”.
Jul
08
"Kimono selfie" at Museum of Fine Arts in Boston cancelled after accusations of Orientalism
Posted in: UncategorizedIt’s 2015 and the selfie idea is dead. Though, not in the annoying social media oh-god-that’s-been-sooo-done way that you might have expected. No, this time it’s because the Museum of Fine Arts in Boston went out of their way to try and engage the museum patrons, in the era of the selfie, by lending them a bright red kimono so that they may pose in front of Monet’s “La Japonaise.” as Monet’s muse. An idea sure to attract instagram egos and art students.
All hell broke lose when Museum of Fine Arts, Boston, posted the above photo to their facebook page announcing that you could “channel your inner Camille #Monet and try on a replica of the kimono she’s wearing in “La Japonaise.” Every Wednesday night June 24-July 29″. Of course they also had a hastag, #mfaBoston, which quickly devolved into a stream of protests, accusations of orientalism and extra-tagged with #whitesupremacykills.
Here are a few tweets showing protesters silently holding signs, as art students are sketching a live model, challenging themselves to be as good as Monet with the opportunity of seeing the same red silk as the one that inspired Monet. I bet that was an awkward hour of sketching. I wonder if any of the students captured the whole scene? That might make a good painting and social commentary on 2015.
People gathered to sketch the model and painting. This fascination is orientalism! #mfaboston #whitesupremacykills pic.twitter.com/WV35hfp2k9— Amber Ying (@diabola) July 1, 2015
.@mfaboston redo the placards: own the orientalism, own the looting bc #whitesupremacykills #mfaboston pic.twitter.com/Nj9MwX4eXO— Loreto Paz Ansaldo (@lpansaldo) July 1, 2015
.@mfaboston Engage the public in critical dialogue on #orientalism instead #mfaboston #whitesupremacykills pic.twitter.com/sZt0DcFl9h— Pampi (@thirdeyefell) July 1, 2015
So after all these protests, the MFA recasts kimono idea, just days after the twitter & facebook storm erupted. The MFA issued this statement:
When the MFA’s painting, La Japonaise by Claude Monet, travelled throughout Japan for an exhibition, historically accurate reproduction kimonos were made for visitors to try on. When the painting returned to Boston and a similar program was introduced at the MFA, we heard concerns from some members of our community, and as a result, we’ve decided to change our programming. The kimonos will now be on display in the Impressionist gallery every Wednesday evening in July for visitors to touch and engage with, but not to try on. This allows the MFA to continue to achieve the program’s goal of offering an interactive experience with the kimonos—understanding their weight and size, and appreciating the embroidery, material, and narrative composition. We will also increase the number of Spotlight Talks presented by MFA educators, to take place every Wednesday evening in July in conjunction with the display of the kimonos. The talks provide context on French Impressionism, “japonisme,” and the historical background of the painting, as well as an opportunity to engage in culturally sensitive discourse. We apologize for offending any visitors, and welcome everyone to participate in these programs on Wednesday evenings, when Museum admission is free. We look forward to continuing the Museum’s long-standing dialogue about the art, culture and influence of Japan.
Notice that it was when the painting by Monet travelled throughout Japan that the historically accurate reproduction kimonos were made to be worn by visitors. It’s not racist or imperialist if someone outside of Boston engages with the artwork in a more tactile manner? Or is this perhaps a lesson in social media protests ability to disrupt pretty much anything, including a quiet Wednesday at the fine art museum.
.@mfaboston wonderful dialogue last Wed about why dressing Japonaise really shouldn’t be happening #mfaboston pic.twitter.com/Mex9pynILg— Pampi (@thirdeyefell) July 1, 2015
Jul
08
Smirnoff "Keep the Good Stuff" ad banned by ASA, 72andSunny will appeal
Posted in: Uncategorized
The spot, called “filter the unnecessary” was created by 72andSunny, Amsterdam, and shows how someone enters a seriously pretentious bar where all the hepcats give them the stare-down, and they have to make their way to the bar past overgrown moustaches and necklace wearing fashionistas. Once the bar is reached, it topples, pouring out the ice poodle, the bearded bartender, the pretentious fashionable people, and instead lets in light, a cute DJ who starts the music, and smiling patrons who turn to welcome “you” into the fold, as this is all shot in p.o.v.
The complaint was, that the alcohol was needed in order to have fun at the bar. The ASA said:
“We considered the ad’s presentation implied that before the visitor asked for an alcoholic drink, the bar was cold and uninviting and that once his drink had been ordered, the bar changed and became livelier and more fun. We considered the contrast between the two implied it was the presence of the alcohol that was the pivotal point in the bar’s transformation.”
Julie Bramham, the marketing director at Smirnoff, said the company will be appealing the decision and is “deeply disappointed” with the ASA’s adjudication.
“We believe the advert clearly showed two scenarios that were separated by a physical change of the bar symbolising the ‘filtering’ of unnecessary pretentiousness, and not by the presence of alcohol. Pre-approval was granted by Clearcast and we will await the decision of the ASA’s appeal process.”
Jul
08
Full Metal Copycat? / Joe déclare la guerre aux plagiaires!
Posted in: Uncategorized |
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| THE ORIGINAL? Freedent (Wrigley) Chewing-Gum – 2010 “Don’t fear to open your mouth” Source : AdForum Agency : CLM/BBDO (France) |
LESS ORIGINAL Colgate Plax against bad breath – 2015 “Open your mouth again” Source : Cannes Lions Longlist Agency : Young & Rubicam (Argentina) |
Jul
08
Leo Burnett, Always Tell Girls They Are ‘Unstoppable’
Posted in: UncategorizedLeo Burnett’s “Like A Girl” spot for Procter & Gamble’s brand Always, which redefined the phrase with a feminist spin, was one of the most viewed, discussed and highly-awarded ads released last year. This March, the agency released a follow-up spot for International Women’s Day showing girls’ impressive accomplishments and calling on viewers to submit what they do “Like A Girl” on social channels. Now the agency has revealed the true sequel to “Like A Girl” with the 2:30 online spot “Unstoppable.”
Like its predecessor, “Unstoppable” deals with the loss of confidence girls feel during puberty, accompanied by a sense of limitations imposed by gender stereotypes and expectations. It begins with the question “Do we limit girls?” appearing on screen, followed by “We asked them.” Interview subjects confirm that girls do in fact feel limited. The girls say they feel pressured to be happy, traditional, to avoid challenges, while one points out that boys are always the heroes who rescue someone in stories. After sharing the statistic that 72 percent of girls feels society limits them, they instruct the girls to write the limitations they shared on boxes, which the girls then attack. Unfortunately, Leo Burnett and Always didn’t honor one girl’s wish to blow up the boxes. The ad ends by calling on viewers to “Share how you are unstoppable #LikeAGirl.” While it doesn’t have quite the same impact as its predecessor, “Unstoppable” is still a fine sequel, exploring the same themes as “Like A Girl” and taking on societal gender stereotypes. It’s unlikely to reach quite the same level of virality as “Like A Girl,” but “Unstoppable” is already well on its way to being its own phenomenon, already racking up almost 2.5 million views on YouTube since its release yesterday.
Always also announced a partnership with TED to release confidence-boosting content for girls through the Ted-Ed educational platform. They also released a video by twelve-year-old filmmaker Zuriel Oduwole exploring the brand’s 30-year commitment to puberty education, which we’ve featured below.
Jul
08
FCB, Levi’s and Alicia Keys Like Their Jeans Stretchy
Posted in: UncategorizedAlicia Keys, who prompted any number of “Creative Director is meaningless” think pieces when doomed phone company BlackBerry gave her that title back in 2013, has returned to her previous role as pop star and spokesperson in the new FCB campaign for Levi’s.
FCB won the account from W+K back in 2014 and moved away from the former’s Bukowksi-tinged existentialism by running a campaign focused on the “personal relationship” between each pair of jeans and its owner. The “Live in Levi’s” work insisted that these titular pants be anything but boring, and Keys makes good on that promise, telling Vanessa Friedman of The New York Times:
“My personal jeans slogan is, ‘If it ain’t tight, it ain’t right.’ It’s my motto. [But Levi’s] can’t use it.”
That’s cool, though: the line for the new campaign, promoting the company’s women’s denim collection, is “For Every Woman. For Every Original,” which is probably a better fit for super-snug jeans.
Some more details on the campaign: the new products are more elastic in order to compete with “the rise of the athleisure phenomenon,” aka Lululemon. The series will also feature more musicians in future materials, and it marks “the brand’s biggest investment in any female-oriented ads” in its history.
This new look comes from more than two years spent polling women from Chicago to Shanghai and offers the consumer “larger back pockets, for more flattering optics” in addition to the aforementioned elasticity.
Keys claims that these changes are part of what drew her to the new sponsorship gig and admits to the Times that she experimented with other brands before coming back to Levi’s, kind of like how she experimented with sending a BlackBerry promo tweet from her iPhone and then blamed “hackers.”
The ad above will air on TV and in theaters starting today; it’s already made the rounds on various blogs. AKQA will handle digital content.
Jul
08
Carmichael Lynch Goes on Canine Adventure for Subaru
Posted in: UncategorizedCarmichael Lynch launched a new spot for Subaru, directed by Biscuit Filmworks’ Noam Murro, following one man’s “Dream Weekend” with his 14-year-old dog.
The “Dream Weekend” of the title refers to the man’s canine companion, as he carefully checks off items from a list he composed of things that would make the dog happy. It’s a bittersweet spot, since the “14” cake at the beginning reveals the dog’s age and the fact that behind the man’s sweet actions is the knowledge that his canine companion is not long for this world. Sort of like a doggy bucket list. Among the gifts the man gives his dog on the road trip are a dip in the hotel pool, a pair of new shoes to chew on, 100 tennis balls, a steak dinner and a visit to an old girlfriend. It’s hard to imagine dog lovers not being at least a little moved by the sentimental spot, which gels well with Subaru’s “Love, it’s what makes a Subaru a Subaru” tagline and overall brand message. Carmichael Lynch has created its fair share of sentimental, bittersweet stories of parental love, like the recent “Making Memories,” this time around changing pace by extending the approach to a man’s love for his dog, which makes for a relatable and emotional spot.
Credits:
Ad Agency: Carmichael Lynch
Chief Creative Officer Dave Damman
Exec. Creative Director (Pre-Pro) Randy Hughes
Group Creative Director Dean Buckhorn
Art Director / ACD Brad Harrison
Associate Creative Director Michael Rogers
Director of Integrated Production Joe Grundhoefer
Senior Executive Content Producer Brynn Hausmann
Director of Business Affairs Vicki Oachs
Senior Project Manager Lu Prinsen
Talent Payments Specialist Jennifer Knutson
Group Account Director Brad Williams
Account Director Adam Craw
Account Supervisor Kate Moret
Account Manager Greta Hughes
Product Information Manager Robert Ar
Production Company: Biscuit Filmworks
Director Noam Murro
Managing Director Shawn Lacy
Executive Producer Colleen O’Donnell
Producer Jay Veal
Production Supervisor Jennifer Berry
Editorial: Rock Paper Scissors
Editor Stewart Reeves
Producer Angela Dorian
Jul
08
Mother London Puts on the Ritz
Posted in: UncategorizedMother London launched a $15 million campaign for Ritz’s new Crisp and Thin line, featuring a broadcast spot and animated lyric video.
The colorful broadcast spot, set to Gregory Porter‘s rendition of “Putting on the Ritz,” shows a couple snacking on the new item in the subway and then spontaneously breaking into a dance. They continue dancing in subway car, down a flight of stairs, in a city park and at a pool hall. It’s not exactly revolutionary, but the choreography and art direction are spot on and make for a pleasant enough spot. The campaign seeks to capitalize on the lyric video trend with its version of the song, also released as a single on iTunes and in physical formats. It plays as an animated version of the broadcast spot, with an animated version of the couple dancing around the city and employs a similar color palette. The campaign also include OOH, digital, PR and in-store components.
“Ritz has 93% brand awareness yet we’ve not fully showcased its brand in its 80 years of baking history, said Ritz senior brand manager Kate Wall in a statement. “It’s time for consumers to see what Ritz is all about.”
Jul
08
Kids Swear Their Faces Off in This Uncomfortably Hilarious Ad for Smart Cars
Posted in: Uncategorized
Next up in our Kids Behaving Inappropriately series, BBDO Berlin got a bunch of children to yell extremely dirty words to make a point about Smart cars, and how they can lead to a more calm, lighthearted temperament.
My favorite is the little guy in the suit. Angry, angry young man.
Smart cars look a lot like artisanal jelly beans, but that is by design—Mercedes-Benz design, as it turns out. The video goes on to show off the car’s maneuverability and convenient parking size, although the street was oddly free of traffic hazards in what was supposed to be a stressful urban environment.
Where was the random car sitting in the middle of the lane with his hazards on? The pedestrians running into traffic without looking? The 1,000-person family all using the crosswalk one at a time? C’mon guys, give those kids something to really swear about!
Actually, don’t. That’s more their parents’ job, anyway.
Jul
08
Amy Schumer Narrates the Extremely Awkward Experience of Her Glamour Cover Shoot
Posted in: Uncategorized
Glamour is getting good at video content tied to its cover models and other interviewees. A couple of months ago, we got Anna Kendrick’s take on Reddit’s Shower Thoughts. And in the weeks since then, the magazine has rolled out amusing clips featuring everyone from Kim Kardashian to Kendall and Kylie Jenner to Bella Thorne.
Now, it’s Amy Schumer’s turn.Glamour’s August cover star has narrated her inner thoughts as she was subjected to a humiliating cover shoot at Chelsea Piers. And it’s vintage Amy. As she puts it: “I love strangers touching me and taking pictures of me.”
Check out an excerpt from her magazine interview here. At one point she addresses her quip from the Glamour U.K. Women of the Year Awards, when she said, “I’m probably like 160 pounds right now, and I can catch a dick whenever I want.”
“If a guy was like, ‘I can get pussy whenever I want,’ that guy would be a dickhead,” she says. “But to deny that there’s a major difference is ridiculous. For women, we’re taught to eat less until we disappear. And trained to believe that if you don’t look like everyone else, then you’re unlovable. And men are not trained that way. Men can look like whatever and still date a supermodel. I’m proud of what I said. I think it’s good to see somebody saying: I have a belly. And I have cellulite. And I still deserve love. And to catch the old D. And to not apologize.”
Check out the photos from the shoot below:
Jul
08
Jane Lynch Wrote and Stars in These Pleasantly Goofy Ads for Coconut Water
Posted in: Uncategorized
Jane swing through jungle on vine. Where Tarzan?
Jane Lynch, so awesome as the cheerleading coach on Glee, wrote and stars in a new series of ads for Vita Coco coconut water. “Stupidly simple” is the tagline, and that pretty much describes her shenanigans in the campaign.
Along with vining on a cheesy rainforest set, Lynch tries to sneak coconuts through airport security (she really milks it), disrupts a marathon (guess why the runners stumble) and takes the stand at a trial (how she escapes the death penalty for perpetrating such silliness, I’ll never know). In the best bit, she struggles to fit a coconut in her car’s clearly inadequate cup holder. (C’mon, just one more try should do it…)
Oh, and some Hawaiian-shirted dude named Eduardo keeps handing Lynch sippy-boxes of Vita Coco. At one point, he brandishes a machete, and in the cup-holder spot, pops up in the back seat of her car. (Run, Jane, run!)
Cannes won’t be calling, but Lynch’s self-aware, deadpan approach is spot on, and the ads are, perhaps, just different enough to break through.
The only thing missing is a coconut slushie to the face. Add that to your playbook for next time, coach!
Jul
08
Ceiling-Suspended Beds – This Hanging Bed is a Great Way to Save Space in a Small Home (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Polish designer Wiktor Ja?wiec recently designed a hanging bed that serves as a stylish, space-saving solution. Far more comfortable than your average hammock, this clever hanging bed features a…
Jul
08
Skeleton-Exploding Illustrations – Toronto Artist Paul Jackson Creates Incredibly Detailed Drawings (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Although morbid and dark might be the first descriptors that come to mind when viewing the work of Paul Jackson, an artist based in Toronto, fantastical and detailed follow close behind. Paul…
Jul
08
Tiny Debt-Free Homes – Joel Weber Builds a 145 Square Feet House to Save on Room and Board (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Paying for collage is steep enough, factor in room and board and the financial repercussions often seem insurmountable—but not for Joel Weber. He took it upon himself to design and build his…
Jul
08
Infiniti recria cena clássica de “Férias Frustradas”
Posted in: Uncategorized
Jul
08
Designer do Facebook faz mudança sutil, porém cheia de simbolismo, em ícones do site
Posted in: Uncategorized
A gerente de design do Facebook, Caitlin Winner, é a autora de uma alteração bastante significativa nos ícones do site. Ao reparar que a figura feminina no ícone de “amigos” tinha uma lasca no ombro, ela decidiu corrigir. E isso acabou motivando-a a executar uma mudança até mais profunda. Caitlin também alterou a posição, colocando […]
> LEIA MAIS: Designer do Facebook faz mudança sutil, porém cheia de simbolismo, em ícones do site
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Jul
08
Google lança ferramenta para criar websites em Material Design
Posted in: Uncategorized
Jul
08
Braincast 156 – Facebook, estamos sendo justos com ele?
Posted in: Uncategorized
Jul
08
Refusal to Defend a Review: The Right Move?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: News has been coming out nearly daily about brands putting up their creative and media accounts for review. In most cases, the brands already on the roster know that this is going to happen. In few cases, those agencies find out when the AdLand public does.
Throughout the years, we have seen several ways that agencies have approached the review process.
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