Hasta La Creative!

A super-fast sneaker deserves a super-fast commercial, and Wieden + Kennedy delivers one here for the Nike Air Zoom Elite 8 running shoe. Blink and you’ll miss it.

The 60-second “Find Your Fast” spot—directed by Neal Brennan, co-creator of the Chappelle Show, who also did this fun campaign for Jordan Brand—features 13 all-star athletes getting their speed on. The larger “Find Your Fast” campaign challenges runners everywhere to log their fastest-ever mile by Aug. 30 through the Nike+ community.

If the spot itself is fast, there’s a spot-within-the-spot that’s even faster—a quirky little old-timey diversion starring Kobe Bryant and the magician David Blaine.

Check out the spot below, and the list of athletes below that.

• Kobe Bryant: 5-time NBA champion (basketball)
• Wayne Rooney: 3-time England player of the year (soccer)
• Richard Sherman: Super Bowl champion (football)
• Marlen Esparza: Olympic bronze Medalist (boxing)
• Odell Beckam Jr.: Offensive rookie of the year (football)
• Rafael Nadal: 14-Time Grand Slam champion (tennis)
• Serena Williams: 20-Time Grand Slam champion (tennis)
• Marcus Mariota: 2nd overall NFL draft pick (football)
• Katarina Johnson Thompson: 2014 world No. 1, heptathlon (track and field)
• Shane O’Neill: Pro Skater (skateboarding)
• Mo Farah: Olympic Gold Medalist: 5,000M/10,000M (track and field)
• Allyson Felix:  Olympic Gold Medalist: 200M/4x100M/4x400M (track and field)
• Shelly-Anne Fraser-Pryce: Olympic gold medalist,100M (track and field)

Gerald McMorrow has joined the directorial roster at Moondog Films, his first representation agreement in the U.S. The U.K.-based director has worked in commercials, music videos and shorts and has helmed spots for Panasonic, Jaguar, Seat and Brittany Ferries. His film work includes the 2008 fantasy thriller “Franklyn,” starring Ryan Philippe and Eva Green as well as short film, “Thespian X,” which screened at the Berlin and Tribeca Film Festivals.

Continue reading at AdAge.com

Brands including Stella Artois, Jaguar and Evian are taking hi-tech to that most traditional British summertime event, the Wimbledon Tennis Championships.

Jaguar is handing out biometric wearable devices to spectators on the two main courts at Wimbledon, as well as to crowds watching matches on a big screen in the grounds.

The devices are being used to measure energy and excitement levels around the tournament. An infographic — created from the data captured — will be beamed live across digital billboards at key London locations including Piccadilly Circus, and featured on social media feeds and a dedicated website.

Continue reading at AdAge.com

Pereira & O’Dell New York unveiled the next phase of its “More science. Less fear.” campaign for Memorial Sloan Kettering Cancer Center, which launched last September, marking the agency’s first effort for the client since winning agency of record duties in February, 2014. For the its latest iteration, Pereira & O’Dell created three online spots celebrating the inspiring survival stories of three Memorial Sloan Kettering patients.

“Our vision for the ‘Science Saves’ films was to tell stories about people, not patients, and focus on their lives and achievements after they recovered” Dave Arnold, executive creative director at Pereira & O’Dell, told Adweek.

To bring the stories to life, the agency teamed up with production company Nonfiction Unlimited and director David Gelb. One of the ads tells the story of Suzanne, who beat the odds by not only overcoming cervical cancer but having a baby. The spot follows Suzanne as, after two other doctors, she tries Memorial Sloan Kettering. When she first met her doctor, he told her “Don’t Google it,” and even though it ran counter to her inquisitive personality, she followed the advice. The spot then follows Suzanne through her treatment, wedding, and the birth of her daughter through a surrogate mother. In the end, she finally does Google the diagnosis, and is glad she didn’t before. Other patients highlighted in the series include a teacher and mother of two and a Hoboken firefighter who fought to keep protecting his community. Each spot ends with the message, “Science saves more than lives” and the tagline “More science. Less fear.” The spots serve as a powerful endorsement for Memorial Sloan Kettering, since they tell authentic and emotional stories of what makes the cancer center stand out.

Credits:

Client: Memorial Sloan Kettering Cancer Center
Agency: Pereira & O’Dell, New York
Executive Creative Director: Dave Arnold
Associate Creative Director: Jake Dubs
Associate Creative Director: Alexei Beltrone
Copywriter: Michelle Lamont
Art Director: Alex Parodi
Art Director: Lauren Geisler
Managing Director: Cory Berger
Group Account Director: Carey Cwieka
Account Supervisor: Joelle Hadaya
Account Executive: Jana Cudiamat
Strategy Director: Mike Lewis
Strategist: Anna Bedineishvili
Head of Production, New York: Tennille Teague
Senior Producer: Tamara Lecker
Business Affairs Director: Russ Nadler
Business Manager: Jaime Szefc

Production
Company: Nonfiction Unlimited
Director: David Gelb
Managing Director: Michael Degan
Executive Producer: Loretta Jeneski
Head of Production/Executive Producer: Patrick Degan
Line Producer: Franny Freiberger
Director of Photography: Maryse Alberti

Editorial
Company: Union Editorial
Editors: Sloane Klevin, Karen Kourtessis
Assistant Editor: Adriana Machado
Executive Producer: Caryn MacLean
Senior Producer: Susan Motamed
GFX/title design: Jun Lee
Producer: Yoko Lytle

Animation (TV)
Company: BUCK
Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Ann Seymour
Associate Creative Director: Daniel Oeffinger
Design: Aaron Kemnitzer, Justin Lawes, Gareth O’Brien
Animation: Wesley Ebelhar, Andreas Hansen, Aaron Kemnitzer, Justin Lawes, Enle Li, Gonzalo Menevichian
Colorist: Jose Fuentes

Music (TV)
Company: Search Party
Music Producer: Winslow Bright
Composer: Nicholas Wright

Audio (Films)
Company: Heard City

Arnold launched a new campaign for New Balance, positioning the brand as more than just footwear as it expands into different realms of athletic apparel.

A new 60-second online spot entitled “The Storm” opens on a woman running on rough, rocky terrain. She stops to catch her breath and notices a storm approaching on the horizon. Soon, the storm overtakes her, as athletes come running out of the dark clouds. Among the athletes are 17 New Balance sponsored pros, including Miguel Cabrera, Robinson Cano, Jenny Simpson, Milos Raonic, Aaron Ramsey and Emma Coburn. As the storm passes the voiceover chimes in with the line, “There are those who stop and those who push on. So go, be something more,” and the woman continues on her run. It’s a bit of a goofy premise, to put it mildly, and the nonsensical “Always in Beta” tagline doesn’t exactly help. What the spot does have, obviously, is plenty of star power, which is something of a change in approach for the brand. That makes sense given their desire to foster a new, broader image as a company. “The Storm” made its debut online yesterday, and will be supported by social media and print components.

“As a brand we are always pushing and always innovating,” Hilary Keates, director of global marketing and brand management at New Balance, told Adweek. “We represent that through [our work with] some amazing athletes and we want to help consumers push and meet their goals.”

“New Balance wanted to do a reset on where they stand as a brand,” added Pete Johnson, executive creative director, managing partner at Arnold’s Boston office. “They’ve always been a brand that shunned partnerships and endorsements, but now that they are growing at the rate at which they are growing they’ve looked [at how to] be a real player in the space and the category.”

Credits:

Executive Creative Directors/Managing Partners: Pete Johnson, Wade Devers
SVP Creative Director/Copywriter: Greg Almeida
SVP Creative Director/Art Director: Travis Robertson
Executive Producer: William Near
Assistant Producer: Patrick Carney

Marketing and Strategy:
Managing Director: Paul Nelson
SVP Account Director: Todd Sperry
Sr. Marketing Manager: Will Gurney
EVP Head of Planning: Milla Stolte
SVP Brand Planning Director: Andrew Butler
Brand Planner: Mike Patrick

New Balance:
Hilary Keates, Director of Global Marketing and Brand Strategy
Chris Ladd, EVP, Director of Consumer Engagement and Demand Creation

TV Production:
Production Company: RESET
Production Company Executive Producer: Dave Morrison, Jeff McDougall
Production Supervisor: Moira Hurley
Producer: Annabel Ridley
Director:  Johnny Hardstaff

Editorial:
Editorial Company: Cosmo Street
Post Production Producer: Anne Lai
Editor: Paul Hardcastle
Versioning Editor: Mark Potter

VFX:
VFX Company: MPC NY
Managing Director: Justin Brukman
Executive Producer: Camila De Biaggi
Senior Producer: Armand Weeresinghe
VFX Supervisor 2D: Rob Walker
VFX Supervisor 3D: Vicky Osborn
Grade: MPC
Colorist: George K

Music:
Sound Mixing: Rex Recker (Audio Engine)
Music Company: Pivot Audio
Music Composer(s): Guy Amitai, Jan Kos

Pharrell Williams révèle son nouveau clip pour son titre « Freedom ». Sur un rythme entraînant fidèle à l’artiste, la vidéo est ponctuée de plans illustrant la quête de la liberté, des animaux sauvages libres de leurs mouvement aux enfants dont le travail est obligatoire dans certains pays.

Um resumão dos principais vencedores e a performance das campanhas brasileiras

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L’artiste parisien Nairone, bien connu pour ses compositions détaillées et colorées a été appelé par la marque Nutella pour styliser le célèbre pot de pâte à tartiner. Un projet nommé « L’Atelier », décliné en trois illustrations typographiques qui seront appliquées au packaging. À découvrir en images.

Depois dos japoneses, agora é a vez dos canadenses ensinarem o que sabem

> LEIA MAIS: Campanha da Durex Canadá faz releitura de posições sexuais tradicionais

Post originalmente publicado no B9
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