Hasta La Creative!

With this interactive installation the aim was to break down any boundaries between the festival and the crowd, by designing a mist installation that is as curious about you as you are about it. When you look at the installation, it “looked” back. If you pay attention to it, it would show off its psychedelic side. It was also triggered by sound and movement.

“Periscopista is an homage to curiosity. She is peeking from the lake at the festival world and bursting with enthusiasm into a misty cloud, inviting interaction from the crowd through periscopes on the shore, now every visitor can influence the festival surrounding” says Thijs Biersteker, artist.

The installation was designed to be sustainable and with room for annual expansion, as new pieces can be added to the framework indefinitely. The installation was built by the Better Future Factory using old plastic bottles and even car dashboards to 3d print the elements of the installation. Furthermore, they designed it in a modular fashion, so it can live on and be edited during the years to come.

The Periscopista installation was chosen as G RAND PRIX winner of the Down The Rabbit Hole Festival in Amsterdam.

The visuals morphed according to the movements, recorded by motion capture cameras, of festival goers; the audio was an ambient bed that subtly changed as crowd noise picked up by several microphones increased and diminished. Together with partner Univate, the sensors, hidden in poles around the festival terrain, provoked the interaction between the installation and the people, with live streams giving video input on the screen, and motion sensors and audio input influencing the animations. In charge of the beautiful illustrations, were the in­house illustrators of Down the Rabbit Hole Festival, the two talented brothers Merijn and Juriaan Hos.

I wish I would have been there to see it.

But I do feel as though it should come with a warning: If at any point during the lime ritual things start to get a little too hyper loud and you are hallucinating and you hear the sound of helicopters that aren’t there, you can either lie down or move to the safe space tent. Just breathe slowly. It will pass. And soon the drowsy guitars will appear and you’ll come to your senses and you’ll be where you should be: Back on the beach with Corona.

‘Rapper’ is the 59th film in the well-known series created by DDB & Tribal Worldwide, Amsterdam for the insurance company. The international creative agency has been the insurer’s partner in creating these iconic ads for the past 30 years.

Dylan de Backer, Executive Creative Director at DDB & Tribal Amsterdam shares from the shoot: “It is amazing that we have been able to work together for such a long time with Centraal Beheer Achmea on these, now legendary, campaigns. Maybe it was not a coincidence, but during the shoot we had our own ‘Just call us’ moment. The car you see in the film actually accidentally hit other cars while shooting for the commercial. The positive side is that the unintended accident even made the actual film.” Good thing this was for an insurance client, is all I can say, what a shooting nightmare otherwise.

The newest campaign, which consists of a TVC and online campaign, focuses on the services of the insurer in the broadest sense. Shortly after launching ‘Rapper’, the commercial will be used to promote their car insurance. Here, they will focus on solutions and the Centraal Beheer app. The film will be live on TV on the 15th of May.