Jane Lynch and Bobby Lee Star in W+K Portland’s Latest for Booking.com

W+K Portland launched the latest chapter in its “Jordan & Chelsea’s Booking Wedding” campaign for Booking.com with a pair of spots starring Jane Lynch and Bobby Lee.

The 40-second “Romantic Escape” sees the comedic pair playing a couple, with Lynch feeling some guilt about missing Jordan and Chelsea’s destination wedding due to their vacation. Lee lets her know that, thanks to Booking.com’s free cancellations, they can go to the wedding after all. “I love it when you take charge,” Lynch tells him. And then things get…uncomfortable.

The 15-second “Sushi” is a little lighter on the cringe humor shock tactics. It features a voiceover claiming that “With Booking.com’s range of accommodations, the world is your oyster…or sashimi, really, whatever you’re into” as Lynch and Lee dine on sushi laid out on his body.

The new ads follow a pair of spots last month featuring Rebel Wilson and Keegan-Michael Key. Like those efforts, the latest installments might not live up to the comedic expectations created by its cast but are memorable enough all the same. Once again W+K uses Booking.com’s free cancellation as a key selling point differentiating the brand in “Romantic Escape,” effectively tying it to the larger narrative of “Jordan & Chelsea’s Booking Wedding” with two more friends deciding to attend. The more ambiguous nature of “Sushi” and its appeal to the variety of options the site offers makes it somewhat less effective at making Booking.com stand out from the competition.

The campaign will conclude with a final installment next month, which we’re told will be “centered around the theme of brocations (bachelor parties).” So expect some more comedians and another take on travel humor for W+K Portland some time in July. 

Creative Director: Micah Walker
Copywriters: Nick Morrissey/Mike Egan
Art Director: Jon Kubik/Meaghan Oikawa
Producer: Hayley Goggin Avila
Art Producer: Andrea Bakacs
Account Service: Regina Keough/Tristan Harvin/Mimi Kim/Thomas Harvey
Comms Supervisor: Destinee Scott
Strategic Planning: Eugee Krasnopolsky/Nicole Brandell
Business Affairs: Karen Roche
Interactive Producer: Blake Carrillo
Studio Design: Dana Beaty/Grey Jay
Studio Manager: Sally Garrido-Spencer
Retouchers: Kyle Pero/Saskia Thomson
Motion Designer: Adam Sirkin
Motion Producer: Sarah Gamazo/Tori Herbst

Production Company: SMUGGLER
Director: Randy Krallman
Executive Producers: Patrick Milling Smith/Brian Carmody/Shannon Jones/Andrew Colon
Line Producer: Ian Blaine
Director of Photography: Darko Suvac
Production Designer: Jason Schuster

Editorial Company: Cartel
Editor: Andy McGraw
Assistant Editor: Eddie Mikasa
Post Producer: Meagen Carroll
Post Executive Producer: Lauren Bleiweiss

Photographer: Emily Shur
Line Producer: Tricia Sherman
Production Company: Bauerfeind Productions

VFX Company: Joint
On Set Supervision: Brad Hayes
Lead Flame: MB Emigh
2D Artists: Leif Peterson/Noah Poole
VFX Producer: Gail von Dedenroth
VFX Coordinator: Nathanael Horton
VFX Executive Producer: Alex Thiesen

Mix Company: Lime
Mixer/Sound Design: Sam Casas
Producer: Susie Boyajan

Telecine Company: The Mill
Color Producer: Diane Valera
Colorist: Adam Scott

Jane Lynch Wrote and Stars in These Pleasantly Goofy Ads for Coconut Water

Jane swing through jungle on vine. Where Tarzan?

Jane Lynch, so awesome as the cheerleading coach on Glee, wrote and stars in a new series of ads for Vita Coco coconut water. “Stupidly simple” is the tagline, and that pretty much describes her shenanigans in the campaign.

Along with vining on a cheesy rainforest set, Lynch tries to sneak coconuts through airport security (she really milks it), disrupts a marathon (guess why the runners stumble) and takes the stand at a trial (how she escapes the death penalty for perpetrating such silliness, I’ll never know). In the best bit, she struggles to fit a coconut in her car’s clearly inadequate cup holder. (C’mon, just one more try should do it…)

Oh, and some Hawaiian-shirted dude named Eduardo keeps handing Lynch sippy-boxes of Vita Coco. At one point, he brandishes a machete, and in the cup-holder spot, pops up in the back seat of her car. (Run, Jane, run!)

Cannes won’t be calling, but Lynch’s self-aware, deadpan approach is spot on, and the ads are, perhaps, just different enough to break through.

The only thing missing is a coconut slushie to the face. Add that to your playbook for next time, coach!

Team One, Lexus Launch ‘It Got Better’ with Jane Lynch

Team One and Lexus have launched a new series on Lexus’ broadband channel L/Studio, entitled “It Got Better.”

“It Got Better” is a six-episode docuseries telling “the inspiring personal stories of a diverse group of LGBT actors, athletes and musicians including Jason Collins, Jane Lynch, Tim Gunn, Tegan & Sara, George Takei and Laverne Cox.” A collaboration between Team One, executive producers Lisa Kudrow and Dan Bucatinsky, and the It Gets Better Project (executive producers Dan Savage and Brian Pines), the docuseries just launched with its first episode, featuring Jane Lynch, star of Glee and, more importantly, Party Down. Lynch tells her story of growing up identifying more with boys, discovering her sexuality and treating it as something she was afraid her peers would discover, to finally embracing and accepting it and finding a supporting community. It makes for compelling viewing, well worth the time if you have six minutes or so to spare (yes, this runs a bit long), and a promising start to the “It Got Better” series, which has the potential to do a lot of good for struggling teens. We look forward to upcoming installments (especially from George Takei).

Credits and video after the jump. continued…

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