Après leur S-House qui jouait sur la transparence et la structure des escaliers, le studio japonais Yuusuke Karasawa Architects a eu l’idée de penser la Villa Kanousan en forme de cube, à Honshu Island au Japon. Une maison de deux étages imaginée selon le thème du « vide cubique », coupant des pans de murs et de sols sous des formes cubiques et géométriques, déconstruites et anguleuses.
Reputations of corporations in the developed world are subpar at best, thanks to a “stark contrast” between what the street and general public expect, said Richard Posto, director-global public affairs at Telefonica during the Holmes Report’s Global PR Summit in Miami.
Mr. Posto provided this point of view during a panel conversation around Burson-Marsteller research that showed the reputations of corporations in the developed world are much worse than those in the developing world.
“The tenure of the CEO is three years. It’s relatively short-term. Financial markets’ [focus] are relatively short-term. They’re interested in quarterly profit. But if the market tenure is short-term and the CEO is short-term, there’s a disconnect,” said Mr. Posto. That disconnect is with the lengthy amount of time it takes to create a “sustainable business,” which is necessary when it comes to changing the general public’s perception, he said.
The Vancouver Opera and DDB Canada collaborated with some street artists to create an opera that is relevant to today. These are part of the promotional posters campaign that gives you a taste of what it’s like to be bullied.
The Vancouver Opera and DDB Canada collaborated with some street artists to create an opera that is relevant to today.
Sua marca tem uma conta no Instagram e você tem duas alternativas: 1. Fazer posts-banner, propaganda que ninguém quer ver; ou 2. Criar especialmente para o formato e surpreender a sua audiência.
A escolha parece óbvia, certo? A Coca-Cola levou isso ao pé da letra e fez a própria função de “Curtir” do Instagram ser parte da mídia. A legenda da foto diz apenas: “Toque duas vezes para completar”. Experimente aqui: instagram.com/p/utxibYj-WO
É isso. Atenção aos detalhes.
Post originalmente publicado no Brainstorm #9
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Em tempos de comunicação minimalista, a agência austríaca WILD criou um modelo virtual do mais elementar modo de se enviar uma mensagem: com as mãos.
O sendamessage.to traz vários tipos de recados: High Five, Fuck You, Respect, Peace, Hang Loose, Rock’n Roll e Thumbs Up. Basta escrever o nome do destinatário que o site gera uma URL curta.
Mais uma boa maneira de interagir com aquela discussão na internet que você não abre mão. Hein, hein, pegou?
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In 2012, Theo Padnos was kidnapped in Syria by the Nusra Front. After months of beatings and torture, he was certain he would be executed. Instead, he lived to tell this tale.
Pour concevoir de si beaux objets, le studio de design Swine s’appuie sur de nombreuses recherches qu’il effectue à travers le monde pour renouveler la conception créative et les procédés de réalisations. Pour ce projet nommé Hair Highway, on apprend comment le studio s’imprègne de la revente de cheveux en Chine pour l’adapter au design d’objet. À découvrir à travers un superbe Making-of.
If you’ve attended a content marketing conference this fall, you might have felt like you’d entered a foreign country with its own, strange language—”amplify” and “engage” the common greeting; “KPI” the local currency.
Indeed, whenever a trend overtakes an industry the way content has overtaken marketing, it inevitably ushers in a whole new lingo. This Content Newspeak has the potential to be so dizzying that marketers could suddenly find themselves stumbling back to the dark land of display ads. And no one wants that, especially not us here at Contently. We are a content marketing company, after all.
Check out the “Contently Content Marketing Dictionary”
To help you navigate this overwhelming new terminology, we created the “Contently Content Marketing Dictionary,” filled with all the terms you need to know—and none of the ones you don’t.
In content marketing land, the birth rate for new terms is quite high, so we’ll be updating this consistently on our blog, the Content Strategist. But you should download the first edition of the dictionary below. C’mon, you know you want to see what the hell “contentvertising” means:
Download the “Contently Content Marketing Dictionary”
New Career Opportunities Daily: The best jobs in media.
Publicis Kaplan Thaler has released a new campaign for Crest testing “The Effects of Halloween Candy” on children.
The test is performed by a deadpan moderator who basically lets a group of children in Halloween costumes (the highlight being the little girl dressed as a piñata) binge on candy and records the results. And the results are? “It seems when presented with candy kids exhibit a pathological fixation bordering on psychosis,” according to the moderator. Oh, also, “Piñata has anger issues,” and one little boy threw up in the toilet. Whether you find this cute or annoying (or both) will depend largely on your tolerance for loud children. But then, this is targeted squarely at parents, with the payoff tagline being “Thanks to Crest their teeth are covered” following the message “Halloween candy may have an effect on your kids but not on their teeth.” Now where can we get a piñata costume? (more…)
New Career Opportunities Daily: The best jobs in media.
Here’s a brilliant example of creativity. To tout the benefits of Sugru glue, the brand has created The Joy of Fix. Yes, it’s a knock off of the famed 1970’s book, The Joy of Sex. The work comes complete with diagrams on how to “enjoy the fix.”
There’s also a second poster that gets all sexual innuendo on us. The six steps on this poster include Feels good hard or soft. Sticky, but in a good way. Rub it gently. Use your imagination. No more dribbles. DO it anywhere and everywhere.
The campiagn also includes a hilarious video in which a guy get all friendly with a bunch of people while they fix things
7-Eleven, the chain beloved of Middle Americans everywhere, signed with Dallas-based TracyLocke back in 2002.
Since then, the brand has gotten ambitious: first their outlets started replacing all the Brooklyn delis where we buy our horny goat weed, then they decided to start sponsoring startups.
Now we hear that they might be looking for a new ad agency as well. A tipster claims that this week the agency received notice that 7-Eleven would not be renewing its contract in 2015.
TracyLocke won the business after GSD&M resigned more than a decade ago, and now it appears that the brand is looking for a change on the creative and marketing fronts. While we haven’t received confirmation on this tip, our last two posts about the departure of one CEO and the hiring of another were 100 percent accurate.
In 2002, 7-Eleven was estimated to be a $30M account; that number is certainly larger now.
New Career Opportunities Daily: The best jobs in media.
Translation recently debuted a new spot for Sprite documenting LeBron James return to his home town of Akron, Ohio.
Entitled “LeBron James’ First Home Game” the spot follows James as a driver takes him through Akron and to Patterson Park, where Sprite has restored two basketball courts. This footage is interpersed with Akron residents discussing how epic James’ first home game for the Cavaliers will be. James arrives at Patterson Park where a throng of excited fans follows him as he sits and watches a pick up game. “They say home is where your heart is. Well my heart is here, it’s always been,” James says. “This is my first game,” he adds, before telling the guys on the court, “I’ve got next.” (Good luck with that, guys.)
It’s an emotional approach, if somewhat muted from coming on the heels of R/GA’s ad for Beats carrying much the same message. Still, aside from the awful Imagine Dragons song used to soundtrack the spot, it’s well put-together and those not already feeling overly-saturated by ads starring James (he also appears in this recent Kia spot) should find it enjoyable enough, especially Cavs fans. A 30-second version of the spot will run during the Cavs first home game later this month, and Sprite has also issued “commemorative 12-ounce cans featuring James’ likeness that are available in Ohio stores,” according to Creativity.
New Career Opportunities Daily: The best jobs in media.
We rely on our hands to get us through our various daily projects, whether it’s typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space.
HP’s Sprout is a new immersive computing platform that scans and senses the objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes spilling coffee beans on the flat surface to get that effortlessly strewn artistic look.
Watch the ad below, and then give your hands a pat on the back for all the work they do.
CREDITS
Client: Hewlett-Packard
Spot: “Hands of Time”
Agency: 180LA
Production Company: Park Pictures
Director: Vincent Haycock
Director of Photography: Mattias Montero
Head of Production: Anne Bobroff
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Producer: Valerie Romer
Original Music by human
“We have a lot of data,” said Tim Campos, Facebook’s chief information officer. It was an understatement; Facebook has unprecedented scores of it.
Mr. Campos and Joe Sullivan, the company’s chief security officer, discussed how the company balances leveraging this data for advertising and keeping it secure at Ad Age’s Data Conference today. “We have very personal information,” Mr. Campos said. “And therefore, it’s our responsibility to be good stewards of it.” That means the company uses its data strategically, not comprehensively, he added.
That said, the two acknowledged that the company made “mistakes,” including its much-publicized user experiment.
One of the serious obstacles to Apple Pay may not be consumers, but reluctant retailers. Some retailers are hesitant to get on board with the system because they’re wary of one company being the keeper of all their data, panelists told the second day of the Ad Age Data Conference on Wednesday. Especially if that company has previously indicated it was unlikely to share.
“For the retailer, it becomes a question of what are you willing to give up for what the customer wants,” said Dave Balter, global head of investments at Dunnhumby, a company that helps retailers and brands use data to improve customer experiences. “Are you willing to say, ‘We accept Apple Pay, but we know all that data is going into some massive database.'”
That squares with the news over the weekend that CVS and Rite-Aid stopped accepting Apple Pay, reportedly because they’re part of a consortium, MCX, developing its own mobile wallet technology. In a blog post this morning, MCX said its merchant members signed up to use its its forthcoming payment product, CurrentC, “exclusively.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, the NBA uses a bunch of its stars, including LeBron James and Blake Griffin, to encourage you to download the NBA Game Time app, while Sprint also celebrates basketball season with an ad plugging the Sprint Family Share Pack data plan (all the better for streaming games on mobile). And Carl’s Jr. has Carl Brutananadilewski from Adult Swim’s “Aqua Teen Hunger Force” endorsing the fast-food chain’s fresh baked buns in a spot that is pretty much guaranteed to gross you out.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Chaque année a lieu le Burning Man, évènement incontournable de la dernière semaine d’août dans le désert de Black Rock. Le directeur Jorrit Monné des studios UBERcut nous livre ici une vidéo épatante nous donnant une bonne idée de ce que l’événement était pour ses participants.
More sweet. Less scary. That’s the promotional campaign, not the ingredient list.
The perennial Easter favorite Peeps continue to try to become a year-round candy with these “peepified” illustrations for Halloween. The simple, colorful drawings are part of an ongoing campaign dubbed “Every day is a holiday,” launched earlier this year to introduce Peeps Minis, diminutive flavored versions of the original chicks. (They’re less than half the size of the flagship product, and come in bags, not the traditional cellophane-front flat boxes).
The airy sugar dumplings, made by confectioner Just Born, haul in an estimated 70 percent of their business at Easter and only a fraction on other holidays like Christmas and Valentine’s Day. There are ghost and pumpkin Peeps on shelves now, but they’ve never moved as briskly as springtime’s puffy chicks and bunnies.
The campaign for Peeps Minis, from New York ad agency The Terri & Sandi Solution, has included digital images on Facebook, Twitter and Instagram, with Peeps-centric drawings for obscure holidays like Mutt’s Day, Make Someone Laugh Day and National Singing Telegram Day. Fifteen-second TV ads celebrate National Take Your Pants for a Walk Day, Bubble Wrap Appreciation Day and other “holidays.” (Go ahead, Google them).
And about those ingredients: mainly sugar, corn syrup and gelatin. Boo!
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