180LA, HP Want You to ‘Go Make Things’ with Sprout

HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

We rely on our hands to get us through our various daily projects, whether it’s typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space.

HP’s Sprout is a new immersive computing platform that scans and senses the objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes spilling coffee beans on the flat surface to get that effortlessly strewn artistic look.

Watch the ad below, and then give your hands a pat on the back for all the work they do.

Client: Hewlett-Packard
Spot: “Hands of Time”
Agency: 180LA
Production Company: Park Pictures
Director: Vincent Haycock
Director of Photography: Mattias Montero
Head of Production: Anne Bobroff
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Producer: Valerie Romer
Original Music by human

Sprout Vase

Une idée décoration et design par l’artiste italien Guido Costantino, sobrement intitulé Sprout Vase. Il s’agit en effet d’un original vase avec un support des fleur grâce à une simple toile blanche. Un rendu étonnant. Plus d’image dans la suite