goodness Mfg. Mocks ‘Sillycon Valley’ for Toshiba

goodness Mfg. takes on Silicon Valley in a new spot for Toshiba, presenting their Encore 2 as “the one device that quiets the hype.”

In the animated, 30-second “Sillycon Valley,” goodness Mfg. presents a cartoonish tech world gone overboard, complete with coffee drones, 5D printing and “smart scissors.” While disparaging tech to sell a tablet may be a questionable strategy, and “Sillycon Valley” may go a bit too far into the ridiculous at times to seem like an effective satire of Silicon Valley tech hype, the tagline at least wraps things up nicely. Still, it’s hard to imagine “Sillycon Valley” persuading anyone to go buy the Encore 2.

The agency takes a different approach with “Unleash Yourself,” this time showing the tablet’s versatility at a wide range of tasks while highlighting its portability. It’s a more effective approach than “Sillycon Valley,” selling the product for what it can do, rather than what it doesn’t claim to be. Stick around for “Unleash Yourself,” along with credits, after the jump. (more…)

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Maxus Won NBC Universal’s $175 Million Digital Review

Thanks to this report from MediaPost, we now know that Maxus (part of the WPP’s GroupM) has been awarded NBC Universal’s domestic digital media duties after a review. The annual ad spend is reported to be near $175 million.

It was only a couple of months ago when Maxus made headlines by poaching its new North American CEO Steve Williams from his former home at PHD. Ironically, the celebratory quote in the story as become more prophetic today:

“We are confident that Steve will help us take Maxus to a new level,” said [GroupM North America CEO Kelly] Clark. “I know from competing against Steve that he can be a very potent force, so I’m delighted he’s now on our team.”

The account will be handled out of Los Angeles and New York. Maxus and GroupM officials could not be immediately reached for comment. Welcome to that new level.

New Career Opportunities Daily: The best jobs in media.

Food Art by Lauren Purnell

L’artiste Lauren Purnell nous présente ces créations culinaires à base de légumes et de fruits. Le but est de transformer la nourriture parfois ennuyeuse en forme d’animaux et de fleurs à l’aide d’éléments colorés. Un magnifique travail de Food Art à la fois, ludique, gourmand et créatif.

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Check Out These Fine Asses Sporting MeUndies For 365 Days…And Having Lots of Sex

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We all have our favorite clothes we like to wear and, perhaps, even our favorite underwear. MeUndies underwear brand would like us to believe its underwear is so comfortable, we’d wear it 365 days a year.

Now hopefully they aren’t implying we wear the same pair of underwear for 365 days because, you know, that would be gross. No matter how hot you are, you should most definitely change your underwear every day.

Speaking of changing underwear every day, check out these hotties in this MeUndies video that features booty after booty slipping in and out of underwear, coupled with the usual activities you engage in while in your underwear. Hint: it’s mostly sex.

Aqua Princess Couture – The Elie Saab Fall 2014 Haute Couture Collection is Stunning (GALLERY)

(TrendHunter.com) The Elie Saab Fall 2014 Haute Couture collection was a sight for sore eyes. The show was like a roller coaster of shimmering palettes and underwater muses. Set to look like a grand Parisian palace…

Truth undressed / Une originalité qui se dérobe?

coulure2009 robe2014toy
THE ORIGINAL? 
Levis Paints « Fashion for walls » – 2009
Source : Luerzer’s Archive
Agency : TBWA Brussels (Belgium)
LESS ORIGINAL
Les Décoratives, Paillett’ paints – 2014
Source : Elle Décoration
Agency : Toy (France)

Benjamin Moore Vinyl: Meet The Hopsons

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Director: Vanessa Fortier
Creative Director / Copywriter: Dave Gibson
Associate Creative Director / Art Director: Mauricio Mazzariol
Agency Executive Broadcast Producer: Christina Cairo
Business Affairs Manager: Mel Johnson
Senior Production Business Manager: Amy Trenz
Group Account Director: Rich Weinstein
Account Director: Allison Oxenreiter
Account Executive: Beau Brown
Project Manager: Ashley Covington
Group Planning Director: Matt Mattox
Sr. Strategic Planner: Kevin Rothermel
Production Company: Caviar
Director: Nick Jasenovec
Head of Production: Kelly Bowen
Executive Producer: Luke Ricci
Producer: Kali Erin Niemann
Editorial Company: Whitehouse
Editor: Heidi Black
Executive Producer: Kristin Branstetter
Animation & VFX: Eight VFX
Audio Post Company: Rainmaker
Engineer / Mixer: Jeff McManus

Benjamin Moore Arborcoat: World's Largest Wooden Yo-Yo

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Director: Vanessa Fortier
Creative Director / Copywriter: Dave Gibson
Associate Creative Director / Art Director: Mauricio Mazzariol
Agency Executive Broadcast Producer: Christina Cairo
Business Affairs Manager: Mel Johnson
Senior Production Business Manager: Amy Trenz
Group Account Director: Rich Weinstein
Account Director: Allison Oxenreiter
Account Executive: Beau Brown
Project Manager: Ashley Covington
Group Planning Director: Matt Mattox
Sr. Strategic Planner: Kevin Rothermel
Production Company: Caviar
Director: Jonathan Zames
Head of Production: Kelly Bowen
Executive Producer: Luke Ricci
Producer: Kali Erin Niemann
Editorial Company: Whitehouse
Editor: Josh Bodnar
Executive Producer: Kristin Branstetter
Animation & VFX: Eight VFX
Audio Post Company: Rainmaker
Engineer / Mixer: Mike O’Connor

Friendly Traffic: Piano

Advertising Agency: Camisa 10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Director: Bruno Richter
Copywriter: Victor Vicente
Producer: Enquadra Filmes
Audio: Studio Beat
Published: March 2014

AKD: Boss

English for everyone.

Advertising Agency: KAF, Ankara, Turkey
Creative Director: Aziz Yayla
Art Director: Bahad?r Ba?kurt
Copywriters: Deniz Sava?, Hüseyin Kaim
Photographer: Mehmet Ceylan
Published: July 2014

AKD: Husband

English for everyone.

Advertising Agency: KAF, Ankara, Turkey
Creative Director: Aziz Yayla
Art Director: Bahad?r Ba?kurt
Copywriters: Deniz Sava?, Hüseyin Kaim
Photographer: Mehmet Ceylan
Published: July 2014

AKD: God

English for everyone.

Advertising Agency: KAF, Ankara, Turkey
Creative Director: Aziz Yayla
Art Director: Bahad?r Ba?kurt
Copywriters: Deniz Sava?, Hüseyin Kaim
Photographer: Mehmet Ceylan
Published: July 2014

The Salvation Army: Cover Drive

Advertising Agency: OwenKessel Leo Burnett, Johannesburg, South Africa
Executive Creative Director: Donovan Bryan
Creative Director: Sunet Willemse
Art Director: Richard Thompson
Copywriter: Jonathan Dennis

Lipton Ice Tea: Lipton Ice Tea cools down Athens city centre

Advertising Agency: Socialab, Athens, Greece
Account Director: Tasos Veliadis
Copywriter: Irini Georgi
?ccount Manager: Fragiskos Kavroudakis
Account Manager: Eua Bouzi
Art Director: Tonia Loran
Designer: Loukas Roussos
Published: July 2014

Jordan Brand Salutes Derek Jeter with RE2PECT

Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip)

Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker.

The post Jordan Brand Salutes Derek Jeter with RE2PECT appeared first on AdPulp.

Sale of Paper in Venezuela Raises Fears on Freedom

Secrecy surrounds the new ownership of a leading pro-opposition newspaper, El Universal, leading some to suspect the hand of government supporters in the deal.

Comic Icon Archie Will Die Taking a Bullet for a Gay Politician

Archie Andrews, the iconic American comic book character introduced 73 years ago, will die this month when he takes a bullet meant for an openly gay U.S. Senator who supports stricter gun control.

His death (which we should note isn’t much of a spoiler since it was revealed by the creators months ago) occurs in Life With Archie No. 36, and its aftermath will be featured in No. 37, the final volume of a series that follows the grown-up adventures of the character and his pals from Riverdale, USA. The more familiar teenage Archie lives on in other titles, which, like many comics, have their own continuities. 

Archie has focused on serious social topics quite a lot in recent years, with stories exploring cancer, death, affordable healthcare and gay marriage. (The wedding of his friend, Kevin Keller, sparked a boycott from conservative group One Million Moms in 2012.) The main character’s death, however, clearly ups the ante and has generated considerable media attention since the twist was revealed in April. (The details of Archie’s death weren’t disclosed until this week, and the shooter’s identity hasn’t been disclosed.)

Major comic book characters have “died” before, notably Superman, Captain Marvel and Spider-Man, but Archie’s demise is different because he’s a mortal with no special powers who sacrifices himself in a politically charged narrative.

“He’s human. He’s a person. When you wound him, he bleeds. He knows that. If anything, I think his death is more impactful because of that,” Archie publisher and co-CEO John Goldwater told the Associated Press. “We hope by showing how something so violent can happen to Archie, that we can—in some way—learn from him.”

For the most part, public reaction has been mixed, and mainly split along progressive/conservative lines. One Huffington Post commenter says Archie’s writers have “taken this venerable old line and breathed a new essence into it,” while another chides, “It is exasperating to see the extent of childish propaganda in our society.”

A Verge reader asks, “Is it really appropriate to take a character that’s been a comic book character and a pop culture icon for 70+ years and to kill him off for the sake of a modern political statement? That’s like… killing off Donald Duck to protest the Vietnam War, or killing off Charlie Brown to protest the Affordable Care Act.”

Some question whether a potentially powerful message is undermined by offing Archie in one story arc while he remains youthful and alive in other series still available on newsstands. “While I’m all for tackling tough issues in comics, my problem is that Archie isn’t going to stay dead,” writes a commenter at ComicsAlliance.com. “When you write a story tackling something like gun violence, when the main character of the book eventually comes back the whole point of the story loses its weight.”

Chris Cummins, who follows comics at DenOfGeek.us, takes a broader view, and believes that Archie’s martyrdom is in keeping with his selfless personality and true to the spirit of the overall series: “This demise is a fitting and tonally perfect tribute to a character who has always put his friends first.”



R?sum? Length: The Devil Is in the Details

Category: Career Oxygen
Summary: How do you winnow your background into a tidy and clear illustration about your value to prospective employers?

Adidas Goes Viral Again With World Cup's Final Showdown, but Greenpeace Comes Knocking


Capitalizing on the final match of the 2014 FIFA World Cup, Adidas topped the Viral Chart this week with the latest spot for its “#allinornothing” campaign, bringing in 17.7 million views over the week that ended on Sunday, according to Visible Measures.

The video, featuring star players Lionel Messi and Thomas Muller, intensified the hype for the highly anticipated match between Argentina and Germany with a heart-pumping narrative calling on both teams to “rule or be ruled” as the world watches in suspense.

Fourgrounds Media also took eighth place in a spot that features hilarious, slo-mo impersonations of soccer players’ exaggerated reactions to fouls.

Continue reading at AdAge.com

Barry Diller's IAC Buys HowAboutWe, Adding to Tinder, Match and OKCupid


IAC/InterActiveCorp, the internet holding company controlled by billionaire Barry Diller, has acquired the dating and media assets of This Life Inc.’s HowAboutWe service, which suggests things to do on romantic outings.

IAC, which already runs dating sites such as Match.com and OKCupid within its Match Group business, is seeking to keep its edge in online dating, where it’s the market-share leader with about 28%, according to researcher IBISWorld. Earlier this year, Match.com redesigned its mobile application so it imitates the popular swiping feature of Tinder, another dating company that IAC controls.

The deal excludes the Brooklyn-based startup’s HowAboutWe for Couples business, said Sam Yagan, CEO of IAC’s Match Group. He declined to discuss the transaction further. Jade Clark and Ariana Anthony, spokespeople for HowAboutWe, didn’t return requests for comment.

Continue reading at AdAge.com