L’artiste américain James Clar explore à travers ses différentes créations la place de la technologie et des médias dans notre société et imagine de superbes créations luminaires. Jouant aussi bien sur les messages affichés que sur les formes de ces sculptures, une sélection des oeuvres de l’artiste mondialement reconnu sont à découvrir dans la galerie.
Omnicom has appointed Troy Ruhanen, an executive vice-president at the ad group, as the president and chief executive of TBWA Worldwide, replacing Tom Carroll.
Newspaper publishers are pushing for a new audience measurement system that better reflects their cross-platform audiences and engagement in a dramatic move that could see newspaper brands withdraw from the National Readership Survey, the industry standard.
Malcolm Poynton’s departure follows appointment of Mark Hunter as London executive creative director.
The number of advertising new-business appointments dropped by nearly 17 per cent in the first half of the 2014, but those across direct marketing/CRM increased by 44 per cent.
Data from AAR showed that total new-business appointments were down by nearly 11 per cent from the first six months of 2013. But, beneath the headline figure, there were mixed fortunes for the different disciplines.
The biggest winner was the CRM/direct marketing sector, where appointments included Halifax, National Express and News UK. Meanwhile, integrated appointments rose by 6 per cent.
There were many small inte grated appointments during the period (where a client had considered consolidating work into a single agency), but also ones involving big spenders such as BMW, British Airways, the British Heart Foundation and Microsoft.
Marco Scognamiglio, the chief executive of the data and direct shop Rapp, said: “We ve been busier than we were last year and we were busy last year. Clients have to spend in line with how customers behave. This is a better recalibration of marketing spend.”
Although total advertising reviews that completed in the first six months of 2014 was down by 16.5 per cent year on year, there was a big increase in the number of accounts worth more than 20 million that were reviewed up from two to nine.
HSBC and Lidl were the only big accounts appointed in the first half of 2013. Argos, B Q, BA, the Crown Commercial Service s Great initiative, Direct Line, Dixons, Dreams, Skycig and the Smart Meter Central Delivery Body all hired agencies in the first six months of 2014.
Katie Lee, the managing director of Leo Burnett London, said: “Being one of the top ten in size and billings, this tallies with our experience. There was a lot of activity in the first half of the year.”
Standalone digital reviews dropped by 20 per cent, with an increasing number of appointments made by clients consolidating work into their advertising agency.
Kerry Glazer, the chief executive of AAR, said: “Part of the reason for the year-on-year decrease is that the midsized client that used to be there four or five years ago doesn t seem to be there now.
“Agencies recognise the value in these clients and the ability to grow them. So they are better taken care of from a client management point of view.”
Jet2.com, the low-cost airline based in Leeds, is searching for an agency to handle its advertising account.
Jet2 has invited four agencies to pitch for the business as part of a process that began in recent weeks. The agency Home, which is also based in Leeds, is the incumbent.
A Jet2 spokeswoman said: “There is no-one available to comment on this.”
Carat Leeds handles Jet2 s media planning and buying account and is not affected by the review.
Brilliant Media oversaw the business before Carat s appointment.
In 2011, the Advertising Standards Authority banned a TV ad from the airline for misleading consumers about its services. The regulator had received five complaints that the spot implied baggage allowance was included in the ticket price.
The company responded at the time by saying that the ad promoted its services and benefits but did not state that baggage was free.
In 2008, Jet2 changed its positioning from “the north s favourite airline” to “friendly low fares” in a bid to separate itself from other budget airlines that did not invest in customer service.
Jet2 flies to UK and European destinations.
Havas Worldwide has been handed lead agency status by EDF, the French energy supplier, after a seven-month pitch process.
The bulk of the French business, as well as the Poland and Hungary accounts, were already handled by Havas Worldwide. The creative agency will now work alongside Leo Burnett and M C Saatchi, which join the roster.
Havas Worldwide will be responsible for co-ordination and creative consistency across EDF s main markets of France, the UK, Italy, Belgium, Poland and Hungary.
In the UK, the 11 million business moves from Abbott Mead Vickers BBDO, which was eliminated at an earlier stage of the process. The network s pitch was led by its sister French agency CLM BBDO, which handled EDF s French corporate account and the Belgium business.
In November 2013, Havas Media retained EDF s pan-European media after a pitch.
Metro, the free daily newspaper owned by Daily Mail and General Trust, is reviewing its advertising account.
Andy Sandoz, a creative partner at Havas Work Club, and Malin Han s, a creative di rector at Razorfish, have signed up as team leaders for the Campaign CityLive Challenge.
The competition, which is held in partnership with MediaCo Outdoor, aims to champion innovative creative thinking in the digital out-of-home sector.
The teams will be tasked with creating an outdoor campaign for a charity using interactive tools such as geo-location data, external data feeds and live interaction.
During the competition in September, the campaigns will run on MediaCo s network of digital screens in Manchester, supported by the digital out-of-home technology company FTP Concepts and the digital out-of-home creative specialist Enigma.
Eurostar is speaking with agencies about potentially expanding its European advertising roster beyond Abbott Mead Vickers BBDO.
EBay, the online auction and retail brand, is reviewing its social media strategy across Europe with a view to con solidating the business into a single agency. A pitch is in its early stages and chemistry meetings have yet to be held. Creativebrief is helping eBay to run the process. EBay currently uses a number of agencies for social media work across Europe. Although the brand has a presence on channels such as Facebook and Twitter, it is looking for an overarching strategy for social media. A spokeswoman for eBay said: “We re currently conducting a review of our social agency portfolio in Europe.”
In September 2013, eBay called a review of its EMEA media arrangements. Media Com was appointed to the 82 million account in May.
Vizeum will draw on other agencies and divisions in Dentsu Aegis Network to service the Camelot media account.
Camelot, the operator of The National Lottery, awarded its 40 million planning and buying business to Vizeum last week.
The win is the biggest in the agency s history, ahead of the 34 million 20th Century Fox account it picked up in 2007.
Dentsu Aegis Network divisions that will work with Camelot include the search specialist iProspect, the measurement and marketing effectiveness unit Data2 Decisions, the outdoor agency Posterscope, the investment arm Amplifi and the insight panel Consumer Connections System.
Digital integration will be a focus for Camelot s marketing, in line with a new strategy of bringing its four products under the “play makes it possible” proposition.
Vizeum landed the account after beating OMD in a final shoot-out. The business was previously shared by OMD, which handled buying, and Havas Media, which worked on planning.
Havas was knocked out at an earlier stage in a process managed by Oystercatchers.
Sally Cowdry, the marketing and consumer director of Camelot, said: “Vizeum has a fantastic track record across both the traditional and digital media landscapes, and presented some truly unique and exciting ideas.
“We are very much looking forward to working with them on our new integrated media brief.”
TMW, the digital and direct agency, has hired OgilvyOne’s planning partner, Bob Udale, as its head of planning.
Tony Quinn, the chief strategy officer at Publicis London, has left the agency after less than two years in the role.
Quinn has quit without a job to go to after a period of compassionate leave. The agency has not yet decided whether to replace him and the planning department will now be run by the joint heads of planning, Ian MacDonald and Kari Freeburn.
Dylan Williams, the global chief strategy and innovation officer at Publicis Worldwide, who joined from Mother in January, is also expected to assist with the transition.
Quinn joined Publicis in November 2012 after 12 months of gardening leave from JWT London, where he held the same role. He replaced Tom Morton, who left in May 2012 to take the same position at Euro RSCG New York (now Havas Worldwide New York).
The hiring of Quinn was part of a management revamp introduced by Publicis chief executive, Karen Buchanan, that also included Andy Bird, who joined as the executive creative director from Ogilvy Mather, prompting the departure of Adam Kean.
Quinn had worked at JWT since 2008, overseeing brands including Aero, Timotei and Andrex. Before that, he spent ten years at Leagas Delaney and also worked client-side at Bacardi.
In September 2013, the Publicis UK chairman and chief executive, Nigel Jones, departed the agency after five years to join DraftFCB. He was replaced earlier this year by the former AKQA vice-president Guy Wieynk.
When Wieynk starts in January 2015, he will have a remit that includes Publicis London, Poke, Publicis Chemistry and Publicis Blueprint, as well as the Nordics.
Y&R Shanghai a imaginé pourPantone cette série de posters minimalistes reprenant les couleurs de différents personnages connus de tous. Avec la seule incrustation des yeux de Kermit ou encore de Garfield, ces prints sous le nom de « There Can Only Be One » ont été sélectionnés aux Lions de Cannes 2014.
Olá, antidesigners e brainstormers!
No programa de hoje, Rafael Ancara e Fabiano de Miranda conversam com o convidado Tiago Veloso, do site Visualoop, uma das grandes referências na divulgação de infográficos. Conversamos um pouco sobre como ele mantém o site, a dificuldades de se encontrar conteúdos nos jornais online após as matérias saírem das páginas principais e, claro, bastante coisa sobre infografia.
E, no final do programa, anunciaremos o vencedor do sorteio do livro “O Símbolo Amarelo e Outros Contos”, de Robert Chambers, da editora Arte e Letra, como anunciamos no episódio anterior.
>> 0h09min58seg Pauta principal
>> 1h27min01seg Leitura de comentários
>> 1h43min38seg Música de encerramento: “Living Inside of Me”, da banda Level
Links
Conto “Rex Ex Machina”, de Carlos Orsi, sobre O Rei Amarelo (para kindle) http://www.amazon.com.br/Rex-ex-machina-Carlos-Orsi-ebook/dp/B00LH1F39Y/ref=sr_1_12?s=digital-text&ie=UTF8&qid=1404410876&sr=1-12
Cineclube do Beccari, discutindo o filme “Magnólia”, dia 19 de Julho, em Curitiba. https://www.facebook.com/events/714131328646149/
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Workshop ‘Pensar Infográfico’ do Ancara e do Fabiano
Um passeio pela história, teoria e prática da produção de infográficos impressos e digitais.
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Post originalmente publicado no Brainstorm #9
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A merger of Comcast and Time Warner Cable and a joining of AT&T and DirecTV would both pose competitive threats, Dish said.
Daniel Mingues, who was involved in the fatal stabbing of a professor in 1972, recently showed up at the office of The Columbia Daily Spectator, which had published articles about the case.
Thirty years after its first edition in Brazil, the festival will go to Nevada in 2015, but some are unsure if it can be successful in the United States.
This evening brings news that Troy Ruhanen will succeed Tom Carroll to become the new President/CEO of TBWA Worldwide. (Jean-Marie Dru will retain his position as Chairman of the Agency Network.)
Ruhanen, a member of the AAF Hall of Fame who first earned your Spy’s attention back in 2009 when BBDO created the Deputy Chairman North America position to give him a promotion, spent the last ten months as EVP of the larger Omnicom Group.
In the past, he held several executive positions at BBDO, managing its New York office before serving as Chairman/CEO of the Americas and overseeing its operations in both the Northern and Southern hemispheres. Before joining Team Omnicom, he also spent three years as Managing Director of Leo Burnett’s office in his native Sydney.
In what’s sure to be a controversial quote, Ruhanen wrote that his appointment is “a great honor” due primarily to TBWA’s “unique strategic method in Disruption®”, which “attracts talent, unlike others, and produces work that creates a competitive advantage.”
New Career Opportunities Daily: The best jobs in media.
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