Hasta La Creative!

(TrendHunter.com) The Russian One or R1 tram is the nation’s latest prototype that was created by tank and train maker Uralvagonzavod. This public transit concept was debuted at an industrial trade fair in the…

First, a disclaimer: the follow is NOT an ad, so adjust your critical standards accordingly.

This week brings news that YouTube officially surpassed Facebook in terms of overall users in the United States. It’s also the second-most popular search venue, yet its value to advertisers is limited by the dreaded preroll.

While we can’t guess as to the success of this conversation starter from Rhode Island’s Nail Communications, or AdAge 2013 Small Agency of the Year for the Northeast, we think you’ll agree that there’s a point to be made.

In the “about” section, Nail restates why we all hate preroll ads and proposes a sort-of solution…

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New Career Opportunities Daily: The best jobs in media.

What did FIFA World Cup sponsors get out of their association with the global event? In some cases it’s obvious, as various video campaigns created for the tournament have racked up hundreds of millions of views. But then again, many of those views actually went to non-sponsors: Nike, not an official sponsor of the tournament itself, soundly defeated sponsor Adidas by that measure. So, as the dust settles, we’re taking a look at another measure of success: the growth in the brands’ social-media communities.

For this chart, Ad Age worked with ListenFirst, a New York social analytics and strategy shop, to examine the growth in Facebook fans, YouTube subscribers and Twitter and Instagram followers among the big brands that backed the 2014 World Cup. Scroll down below the graphic for more notes and context.

ListenFirst tracked both absolute and relative growth. First, it monitored each brand’s average social-community growth before the World Cup to establish as a baseline. Then the ListenFirst team measured how brands grew their social followings during the tournament relative to their usual, pre-World Cup growth rate to arrive at the weighted scores you see in our chart.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Old Spice’s Mandroid takes to the beach in a spot that Creativity previewed and made an Editor’s Pick yesterday, while the Muppets sing a song of hospitality for Lipton. (Ad Age’s Jack Neff has background on the “Be More Tea” campaign right here.) And if you’ve ever wondered why Mr. Sketch scented markers smell so good, well, we don’t want to give too much away, but there’s a flatulent blueberry involved.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Jose Antonio Vargas, an activist who has said he is an undocumented immigrant, was taken into custody by the Border Patrol in McAllen, Tex.

Le studio polonais Zupagrafika a voulu concevoir une maison pour oiseaux qui aurait la forme et la façade similaires aux immeubles préfabriqués qu’on trouve en Pologne. Fait avec des techniques d’impressions et du bois, « Nesting Blocks » est un nid original à découvrir en photos dans la galerie.