Macy's Buses College Students to Stores in Back-to-School Push
Posted in: UncategorizedMacy’s is shuttling college students to its stores, as well as hosting a lip dub contest as part of its back-to-school campaign.
The department store’s campus outreach effort includes 15 schools, such as Florida State University, Boston University, Ohio State University and Texas A&M University. About 200 students from each school will be transported from campus to their nearest Macy’s. At the store, students will take part in a “shopping party” with musical performances, makeovers, food and gifts before returning to their campuses.
The push, dubbed the “Macy’s Campus Tour,” is designed to break the barriers that students may face in getting to a Macy’s without cars or access to efficient public transportation. It’s a move other retailers looking to lure the lucrative college crowd — the National Retail Federation predicts millennials will spend $913 million of their own money on school supplies this year — have made as well. Target has been busing students to its stores during back-to-college for 15 years and this year it’s visiting 36 campuses, for example.