(TrendHunter.com) The Smash Cup is a conveniently sized portable coffee cup that is easy to take with you wherever you go. That’s because this portable travel mug is stylishly collapsable so you don’t…
London-based Guardian News and Media has named Eamon Store the CEO of its U.S. operation, the company said Tuesday afternoon. He joins the Guardian from media agency MEC, where he was most recently president of agency development.
The Guardian also said it will open a West Coast office.
The Guardian has been trying to gain a foothold in the U.S. since at least 2006, when it hired Michael Kinsley as its American editor at large. It rolled out a new U.S. homepage in 2011 and a year later raided Salon.com for columnist Glenn Greenwald, who later broke the story about NSA surveillance with the help of former U.S. intelligence contractor Edward Snowden. The scoop led to its biggest traffic day from U.S. readers, it said.
Production Company: Gruber Pictures
Director: Tom Gruber
Creative Director: Ort Bergum
Executive Producer: Joseph Patrick
Editor: T. Logan
Music: Damian Sanchez
Advertising Agency: Butler, Shine, Stern & Partners, USA
Executive Creative Director: John Butler
Creative Director: Steve Mapp
Associate Creative Director: Eric Liebhauser
Head of Production: Adrienne Cummins
Producer: Lori Pisani
Account Director: Jamie Ehrhart
Account Executive: Danielle Patipa
Director: Erich Joiner
Production Company: Tool of North America
Editor: Eddie Ringer/Cleaver
Music: Squeak E. Clean
Telecine: Company 3
VFX/Online: The Mill LA
Mix: Joaby Deal/One Union
Advertising Agency: Y&R Thailand
Chief Creative Officer: Trong Tantivejakul
Art Director: Panumas Tasila
Art Directors / Copywriter: Trong Tantivejakul, Kumphol Witpiboolrut
Account Manager: Jindarat Udomthanapat
Production Company: Sunshine-etc Co.
Producer: Khanuengnit Wichitsakonkit
Director: Kumphol Witpiboolrut
Director of Photography: Prapope Duangpikool
Lighting Direction: Udom Pinthong
Cameraman: Prapope Duangpikool, Akkarapong Kusakul
Editing: Manop Boonwipas
Music: Cine Digital Sound Studio Co.
Sound Design: Terdsak Janpan
Post Production: Posters Co.
Animation: Anto Co.
For more than 30 years, TBWA/Media Arts Lab has enjoyed one of the most prized advertising accounts on the planet. After reports from the New York Post et al. and that entity called “Madison Avenue”, agencies are salivating for a bite of the Apple.
The dirty laundry aired in the form of internal emails during the Samsung trial in April and the subsequent reports that Apple would create more of its own ads in-house may have had something to do with this latest development.
Moreover, word is that whichever outside firm may eventually work on the account will also answer to Jimmy Iovine, president and grand poobah of Beats headphones, BeatsMusic and all other things By Dre that were recently acquired by Apple.
New Career Opportunities Daily: The best jobs in media.
The Martin Agency would like you to “Meet the Hopsons,” a family who live in a giant bouncy house.
The Hopsons fell in love with their neighborhood but, since all the houses have vinyl siding, they assumed they couldn’t paint theirs. Since they love color, this was a problem. The Hopsons came up with an unusual solution and decided to live in a giant bouncy house. And so begin the whacky adventures of “Meet the Hopsons.” At over two minutes the premise, which might have made for a fun 30-second spot, feels stretched far too thin, and it’s not until the last 30 seconds or so that the idea is tied to Benjamin Moore’s Revive paint for vinyl siding. Still, “Meet the Hopsons” is not entirely without some degree of quirky charm. It’s just hard to believe anyone would stick around long enough to see Benjamin Moore’s product presented as the solution. Stick around for credits after the jump. (more…)
New Career Opportunities Daily: The best jobs in media.
HTC Chief Marketing Officer Ben Ho and President of Engineering and Operations Fred Liu have resigned from the Taiwanese smartphone maker, according to two people familiar with the matter.
Mr. Ho tendered his resignation to Chairman Cher Wang and remains at the company pending his departure by the end of this year, the people said, asking not to be identified because the announcement isn’t public. Mr. Liu retired after 16 years at the company, said one of the people.
The exit of the senior executives continues a series of management changes at HTC that include replacing its finance chief in 2012 and the return of Ms. Wang to a more hands-on role at the company last year. HTC has posted 11 consecutive quarters of falling revenue amid increased competition and a cut in marketing spending.
Pour la marque Jordan, l’agence Wieden+Kennedy New York a demandé à Matt Aselton de réaliser un spot en hommage à la légende du baseball Derek Jeter qui prend sa retraite cette année. Appelé « Re2pect » en référence à son numéro, la vidéo montre des célébrités telles que Michael Jordan, Spike Lee, Tiger Woods et Jay-Z, le saluer avec le bout de leurs casquettes, avant que Jeter lance sa balle, comme un rituel.
(TrendHunter.com) Monica Lee was a digital artist for 12 years before making the switch to an analog way of working in the form of pencil portraits. Now, she uses the traditional medium to create complex portraits of…
There is no time in my life I am less likely to buy some white pants, a toaster or a ight to Los Angeles than after I’ve just bought these items, yet that’s precisely the time I see ads for these products or services.
These ghostly images stalk our internet journeys like shadows. While ineffective, these ads come to us by some of the most advanced technology there is. By some measures, they are the most appropriate ads to serve us; they can be the most noticeable, but they are also the most pointless. It’s like an inaccurate watch — knowing the engineering inside is impeccable doesn’t help if it can’t reliably tell the time.
Retargeting is based on the past. The clumsiness of retargeting is well-documented and we’re assured that teams of scientists are working away to improve the algorithms — these are the new media buyers, planners and creatives of the performance marketing age.
Rui Chenggang has long been a golden boy of Chinese state TV an interviewer of presidents and CEOs, as well as a patriotic crusader who campaigned to kick Starbucks out of the Forbidden City, Beijing’s historical jewel.
On the side, the star business news anchor owned a stake in a subsidiary of global PR firm Edelman from 2007 to 2010.
Now Mr. Rui has been detained by Chinese prosecutors, and while authorities have kept silent about the reason, local media have highlighted his past link to Edelman, suggesting it was a conflict of interest while he was an anchor at state-owned CCTV network.
Baseball fans are accustomed to lots of advertising, from a starting lineup presented by an automaker to a paint brand sponsoring a closer’s pitch “painting” the inside corner of home plate.
But the fact that one of the largest data companies sponsored the 2014 Major League Baseball All-Star Ballot and Final Vote online might strike even the most jaded fan as a bit odd. For the third year in a row Experian sponsored online voting for baseball’s best and most beloved players who will meet for the mid-year match between the American and National Leagues Tuesday in Minneapolis at Target Field, home of the Minnesota Twins.
This year rather than its FreeCreditScore.com brand, it was the Experian name itself — one that along with other large data firms including Acxiom and Epsilon has been demonized by legislators critical of the data broker industry — that branded the All-Star digital ballot. This season the Experian name is also emblazoned on outfield walls in the home fields of the Los Angeles Angels of Anaheim, Arizona Diamondbacks, New York Yankees and St. Louis Cardinals. Fans use online and printed ballots to vote for position players and pitchers in each league who they’d like to see play in the so-called midsummer classic, which gives the winning MLB league home field advantage in the World Series.
Not unlike the Spanish Inquisition, nobody expects a bunch of frontrow seats to Monty Python Live in London. And most certainly not getting them thrown straight into their laps. And yet, there they are, on the desk of creative agency mortierbrigade: 4 tickets to see the Pythons, Sunday July 20th in the O2 Arena, from the absolute best seats in house. The only thing die-hard Python fans have to do is go to http://spamspamspam.be/ and subscribe to mortierbrigade and client’s spam mailinglist. By doing so they subscribe to a three day long, endless stream of nonsensical messages in which they have to look for the holiest of holy grails: two winning e-mails with a pair of tickets each! The first people to find the mails and click the winning link get to go the O2.
Advertising Agency: Mortierbrigade, Belgium
Advertising Agency: Publicis, Amsterdam, Netherlands
Creative Director: Marcel Hartog
Art Directors: Steef Nijhof, Ruben van Dijk
Copywriters: Marcel Hartog, Mats Wilke
Photographer: Lucas Göbel
Director: Olaf van Gerwen
Production: Marja Borkus, Joze Rikken
Editors: Kim Hinrichs, Francisco Rodriguez Bouzas / postoffice
Colourist: Barry Clarke
Online editors: Marcel Oudendijk, Gregoire Verweijen
Published: May 2014
Advertising Agency: Havas, London, UK
Creative Director: Russel Schaller
Producer: Sam Myers
Assistant Producer: Sahar Bluck
Production Company: Rogue
Director: Misha Manson-Smith
Executive Producer: David van der Gaag
Producer: Sophie hernandez Weldon
Production Assistant: Hannah Cooney
DOP: Richard Mott
Editor: Quinn Williams / Ten Three
Post Production: The Mill
Advertising Agency: Eigen Fabrikaat, Amsterdam, Netherlands
Creatives: Peter Scholtens, Sikko Gerkema
Design: Laura den Otter
Strategy: Gerrit Winkel
Business director: Rik Vandewall
Project manager: Madelon Westerbeek
RTV Producer: Vanessa Janssen
Production: The Ambassadors Design & Animation
Director: Vincent Lammers
Producer: Daphne Litjens
Sound design and music: The Ambassadors Sound
Digital design and development: Build in Amsterdam
Advertising Agency: McCann, New York, USA
Global Creative Chairman: Rob Reilly
Chief Creative Officers: Sean Bryan, Tom Murphy
Group Creative Directors: Zach Holliday, Josh Greenspan
Associate Creative Director / Art Director: Ferdinand Daniele
Associate Creative Director / Copywriter: Tom Weingard
Producer: Bridget Pierce
Music Producer: Michael Ladman
Production Company: Private School Entertainment
Director: David Kerr
Director of Photography: Julian Whatley
Editor: Michael Dart Wadsworth
Editorial Company / Mix Studio: Final Cut
Advertising School: Miami Ad School, New York, USA
Copywriter: Soham Chatterjee
Art Director: Valerio Amaro
Sheepshead Bites and its sister site, Bensonhurst Bean, were merged into Corner Media, a network of neighborhood blogs that will now reach a combined 250,000 readers every month.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
