(TrendHunter.com) TYIN Tegnestue Architects were the ones responsible for bringing a group of students together from both Norway and Mexico to build this improvised structure.
The building was commissioned by a…
PBS presented a slate of planned online video programming to advertisers at the Digital Content NewFronts, but says it will remain wary of excessive commercialization on the web.
(TrendHunter.com) There is a carefree attitude prevalent throughout the Glamour France June 2014 cover shoot that many women should adopt during the summer months, at least for a short spell here and there. The best…
Slate is introducing two new podcasts at a time when other news publications have shrunk their podcast offerings in favor of video programming.
For Rand Paul, the would-be presidential candidate, and Rupert Murdoch, one of the most powerful Republican brokers, Saturday marked a potential turn in the 2016 campaign.
(TrendHunter.com) ‘OlisCupboard’ is an Etsy shop that hails from the Czech Republic and sells a variety of playful ceramic mug designs. This particular one is made with a “pillow effect”
and…
McDonald’s is returning to advertise on Los Angeles Clippers NBA playoff telecasts on TNT. However, Corona is dumping its team sponsorship of the club following the scandal over racist comments attributed to Clippers owner Donald Sterling. And others including Red Bull are attaching strings to their deals.
The Golden Arches yanked its planned national advertising from last Tuesday’s telecast of game five in the Clippers’ series against the Golden State Warriors to protest Mr. Sterling’s alleged comments.
But McDonald’s, which is not an actual sponsor of the team, was back in the rotation for TNT’s telecast of the Clippers’ game seven win Saturday night. And the nation’s largest fast food chain plans to run ads during TNT’s coverage of the Clippers’ Western Conference semifinal series vs. the Oklahoma City Thunder.
Outdoor, Print
Colgate Palmolive
Protex Soap. With invisible antibacterial barrier.
Advertising Agency:Y&R Red Fuse, Sao Paulo, Brazil
(TrendHunter.com) Taking advantage of Star Wars mania on May 4th, manufacturer ‘imp’ opened the flood gates for pre-orders on its R2-D2 Virtual Keyboard.
Virtual keyboards have been around for a while…
Muita gente se emocionou, em 2013, com a lista de desejos de um simpático garotinho de 4 anos em um filme criado pela DDB de Nova York para a Water is Life. ONG e agência repetem a parceria mais uma vez para contar a história de uma garotinha indiana incapaz de produzir lágrimas.
Apesar de ser uma obra de ficção, os episódios vividos pela menina são baseados em histórias que vemos com frequência no noticiário: violência sexual, miséria, um casamento forçado e a maternidade ainda na infância. Apesar de toda a tristeza, a garotinha não consegue chorar, não porque não está triste, mas sim porque seu corpo não produz lágrimas em função da desidratação.
De repente, a gente percebe que ela não pode chorar, mas nós podemos, e aí dá aquele nó na garganta.
Apesar de pegar pesado no drama, é um filme lindo – mérito de Rodrigo Garcia Saiz, da Central Films North. Vale o play.
Post originalmente publicado no Brainstorm #9
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National CineMedia, the largest supplier of pre-movie commercials in theaters, has agreed to buy Screenvision, its nearest competitor, for $375 million in cash and stock.
National CineMedia, based in Centennial, Colo., will pay $225 million in cash and $150 million in stock for New York- based Screenvision, according to a statement today.
NCM’s theater advertising network includes over 19,800 screens, compared with 14,200 screens for Screenvision, according to the companies. Its “FirstLook” pre-movie show combines movie promos with national and local ads.
No ano passado, nós mostramos aqui no B9 The Innovation of Loneliness, um vídeo que mostra que independentemente do número de amigos que temos nas redes sociais, a verdade é que nunca estivemos tão sozinhos. Teve, também, o curta I Forgot My Phone, um retrato bastante realista do tipo de interação que mantemos uns com os outros na era digital.
A esta lista, agora podemos acrescentar Look Up, curta escrito, dirigido e estrelado por Gary Turk que mostra como as redes sociais nos tornaram menos sociáveis. O conceito é muito parecido com os anteriores, mas neste caso, o foco está em uma história de amo vivida em um mundo em busca de formas mais fáceis de conectar as pessoas, mas que no final das contas acaba resultando, na prática, em mais tempo que passamos sozinhos.
Às vezes eu me pergunto se não vivemos em uma “era do mi-mi-mi”, em que temos uma pré-disposição (e muitos meios disponíveis, é claro) para reclamar de absolutamente tudo. Eu mesma me pego fazendo isso de vez em quando, querendo acreditar que antes era tudo mais legal. No final das contas, o ser humano é capaz de se adaptar a qualquer coisa. Essa nova forma de se comunicar, que aproxima e distancia ao mesmo tempo, é só uma delas.
No final das contas, o filme é bacana e faz a gente pensar. Só não dá para radicalizar. Em inglês, sem legendas.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Harper’s Bazaar Vietnam ‘Le Garcon’ editorial embraces menswear-inspired outfits in the vein of Coco Chanel. By
channeling the femininity of such androgynous looks instead of…
Advertising Agency: DDB, USA
Chief Creative Officer: John Maxham
Executive Creative Director: Mark Gross
Associate Creative Director / Art Director: Alex Zamiar
Associate Creative Director / Copywriter: Jonathan Richman
Executive Director of Integrated Production: Diane Jackson
Executive Producer: Will St. Clair
Production Business Manager: Scott Terry
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Art Director: Toon Leysen
Copywriter: Jan Schoofs
Director: Jan Boon
Music: Gregory Caron
Published: April 2014
Advertising Agency: Commonwealth, USA
Chief Creative Officer: Washington Olivetto
Creative directors: Eric Sulzer, Fernando Penteado
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Planning: Aloisio Pinto, Iris Coldibelli, Juliana Strasburg, Matheus Lacerda
Commonwealth’s South America Business Director: Martin Ortells
Account Service: Aline Garcia, Maura Victorelli, Bruna Sá, Marina Serra, Renato Gonçalves
Media planning: Ricardo Armbrust, Camila Moraes, George Mofarej, Diogo Dias, Murilo Pauletti, Karina Escribano
RTVC: Naná Bittencourt, Guilherme Passos, Rossana Noceloni, Luanda Silva
Production company: Prodigo Films
Executive Producer: Francesco Civita
Film Director: Caito Ortiz
Director of Photography: Carlos Ritter
Post Production: Prodigo Films
Sound Production: Big Foote
Soundtrack: Equipe Big Foote
Operation Director: Vera Dreckmann
Project Manager: Livia Dowding
Creative editorial company Final Cut added Oscar-nominated editor Crispin Struthers, best known for his work with director David O. Russell, to its roster.
Struthers–who received Academy Award nominations for his editing work on Russell’s last two films “The Silver Linings Playbook” and “American Hustle”–will join the facility in its Los Angeles office to do creative work for clients.
Beyond his film pedigree, Struthers has a history in advertising: he began his career in the TBWA\Chiat\Day editorial department.
New Career Opportunities Daily: The best jobs in media.
If a part is deleted, the story changes.
Advertising Agency: Ideas MCW, San José, Costa Rica
Creative Director: Paulo Chacón
Copywriter: Fabio García
Production: Bushido audio productions
Published: April 2014
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