Staffing Changes at Y&R, Hawthorne Direct, And More
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Ronny Northrop is now ECD at Y&R California. Northrop, who will report to CCO Mimi Cook in the agency’s San Francisco office, previously spent extended stints as a copywriter at CP+B and creative director at GS&P. Before joining Y&R, he spent time freelancing for 72andSunny, Butler, Shine, Stern & Partners and others. While Northrop’s resume indicates that he joined Y&R in February, AdAge mentioned the change for the first time today.
Hawthorne Direct promoted John Pucci to the position of Chief Marketing & Creative Officer. Pucci, who joined the agency in 2011, has served as SVP/CCO since 2013; in his new role he will oversee all “marketing, publicity and promotional activities.” Prior to joining Hawthorne, Pucci served as ECD at Havas Edge in Hollywood, and his recent agency history includes SVP/ECD stints at Publicis and RAPP. Earlier in his career, he worked as art director at Saatchi & Saatchi, held the GCD position at DDB LA, and served as a partner at TracyLocke.
He has also worked in-house for organizations as varied as Walt Disney World, E! Networks and Mattel.
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