E-Trade shifted its creative business from longtime agency Grey to WPP’s Ogilvy last summer. Now its media account is moving to WPP as well.
“Ogilvy will assume media agency of record responsibilities for E-Trade, in addition to their work as creative agency of record — a shift to seamlessly integrate our messaging with how it is delivered,” said Rich Muhlstock, senior VP-branding and acquisition, in a statement. “We are excited for the next phase of the E-Trade marketing story, and believe our new agency structure sets us up to connect with customers and prospects in an even more integrated and nimble way.”
(UPDATE: An E-Trade spokesman said later that while Ogilvy is overseeing the larger E-Trade account, the buying assignment will be handled by a WPP team, with talent from OgilvyOne and GroupM.)
E-Trade shifted its creative business from longtime agency Grey to Ogilvy last summer. Now its media account is moving to the same place.
“Ogilvy will assume media agency of record responsibilities for E-Trade, in addition to their work as creative agency of record — a shift to seamlessly integrate our messaging with how it is delivered,” said Rich Muhlstock, senior VP-branding and acquisition, in a statement. “We are excited for the next phase of the E-Trade marketing story, and believe our new agency structure sets us up to connect with customers and prospects in an even more integrated and nimble way.”
Media planning and buying for the New York-based financial investment company had been handled by Spark, which is part of Publicis Groupe’s Starcom MediaVest Group.
Seu dia está ruim? Você anda meio deprimido, ou desanimado com a vida? Então siga meu conselho, clique aqui e saia dessa matéria. Se você seguiu lendo, esteja avisado que esse não é mais um joguinho daqueles que te tira do tédio, ou que acaba com a sua produtividade: esse daqui pode tirar o ânimo do seu dia, e isso talvez não seja algo que você esteja buscando nesse exato momento.
Absolutamente triste e depressivo, “Drowning in problems” é a nova criação de Markus Persson, mais conhecido como Notch. Ele é o criador do jogo Minecraft, um jogo de mundo aberto (caixa de areia, em uma tradução literal do inglês) que incentiva a criatividade e a motivação de fazer algo novo. Uma sensação completamente oposta do que o Drowning pode oferecer.
Minimalista, sem nenhum detalhe visual, o jogo lembra linhas de código na tela. A primeira interação avisa que ‘não há nada’, e um link pede para que você resolva isso. Ao clicar nele, um contador de porcentagem gira, enquanto você olha para a tela pacientemente, aguardando algo mágico acontecer. A decepção já começa por aí: você acaba descobrindo que ‘você não é nada’. Se clicar no link resolver, você ganha esperança, e com ela a possibilidade de ter um corpo.
Propondo essas reflexões nada motivacionais, o jogo de Notch segue por alguns bons minutos – em especial pelo tempo que leva para cada ação ser executada – o que permite um momento de contemplação de questões existenciais. Fatos são jogados na cara de quem se envolve com o game – mais trabalho te dá mais dinheiro, mas também gera mais stress – e as frases seguem aparecendo, pedindo por resoluções.
Você pode nascer, crescer, se tornar uma criança, um adolescente, um adulto, fazer sexo, trabalhar, mudar de emprego, relaxar, entre outras atividades comuns da vida, tudo isso apenas lendo linhas escritas na sua tela e clicando em links.
No Reddit, alguns usuários brincaram dizendo que talvez Notch precisasse mesmo é de um abraço. Como bem resumiu Adi Robertson no The Verge, se o Minecraft é sobre esperança e criatividade, Drowning é um poço de desespero e ceticismo.
Quem chegar ao fim do jogo vai perceber que a mensagem de Notch não é nada animadora. Você morre (o que demora horrores) e acaba esquecido (processo que é ainda mais lento).
E sabe o que acontece quando você é esquecido de vez?
Tired of texts and phone calls, or all those Snapchats from Taco Bell? Find yourself checking your Klout score while walking down the street? Scrolling Instagram for the fifth time this hour with a look like you're solving a calculus problem? Wishing someone you don't even know happy birthday on Facebook while ignoring the human across the table from you?
Or maybe you just want to be totally off the grid anywhere in the world.
Sure, you could just turn off your phone. But that would be too easy. Now, thanks to Trident (yes, the chewing gum) and fashion designer Kunihiko Morinaga, you can repel all cellphone transmissions simply by wearing these hip threads called Focus Life Gear—made of radio frequency shielding fabric.
"While the introduction of the Internet and smartphones has made things very convenient, we are spending a lot more time in this virtual world even when we are with real people," Morinaga says in the video below. "This is why we came up with the idea to create a collection of garments that would help us avoid these distractions, and focus on real life.
"We used fabrication techniques for outdoor gear that protect us from the rain and wind, and applied them to the garments to protect us from the storm of information."
Buy some for yourself, or the virtual-phobe or reality-core friend in your life. This all seems great, but I think chucking my phone in the East River might feel more gratifying.
It’s quite normal to see agencies go all out for April Fool’s Day, the holidays and, yea, actual business-related stuff like the Super Bowl. But it’s rare for an agency to get as elaborate as JWT has with its Mother’s Day stunt.
The agency is out with Intelligift, a service that uses “nationally representative” focus groups to evaluate and determine whether or not the gift you have selected for your mother will be received positively or put you in the dog house for the next 12 months.
People can enter their gift idea on the Intelligift website and have it pre-tested by a focus group of real-life moms from all over the country. Using quantitative surveys, Intelligift evaluates each gift against five metrics: Likeability, Persuasion, Impact, Thoughtfulness and Originality.
Of course you have to enter your email address so perhaps the whole thing is just an elaborate new business prospecting tool:)
(TrendHunter.com) The photo series starring model Gabby Meys by Dhyan & Benjamin, a photographic duo currently based in Perth, Australia, combines two feminine looks into one: the glamor of old Hollywood and the…
Apparently breakfast is just going to include food from all dayparts now.
As the battle for breakfast heats up this spring, Burger King is launching its Burgers at Breakfast menu. Customers will now be able to get the chain’s Whoppers, burgers, chicken sandwiches, fries and even its new Big King — the latter of which is similar to the McDonald’s Big Mac — during breakfast hours, along with its existing breakfast items such as its Crossan’wich.
The recent wave of attention on breakfast in fast food is thanks to Taco Bell’s massive push into the category in late March. Taco Bell is going directly after McDonald’s — by far the leader in breakfast — in its marketing by using real-life Ronald McDonalds as endorsers and casting the Egg McMuffin and McDonald’s breakfast patrons as sadly out of touch with the times. Taco Bell has largely left Burger King alone in its breakfast onslaught, however.
As if Italian auto brand Fiat hasn't had enough challenges in its recent U.S. reboot, the car becomes a snack for none other than Godzilla in this goofy but likable tie-in with the upcoming movie.
In this 45-second spot, created by The Richards Group, Big G chases down a four-door Fiat while generally wreaking havoc across a city, only to find the car's not quite the bite-size morsel he had in mind. (Some commenters have been amused by the ad's disclaimer assuring viewers that the giant-lizard-fueled mayhem "didn't actually happen.")
The movie debuts May 16. It stars Bryan Cranston, who will probably fire his agent that day. Unless he wakes up in bed next to Jane Kaczmarek, relieved that this puzzling career move was just a bad dream.
Quem nunca passou por alguma situação em que teve seu espaço pessoal invadido? No transporte público esse tipo de situação é comum, mas não para por aí, como mostra Personal Space Invaders, novo filme que a Leo Burnett de Melbourne criou para para o Honda City.
E apesar de não ter muito sucesso em lidar com o cara que gruda atrás de você na fila do caixa eletrônico ou que te usa como travesseiro no ônibus, a montadora mostra que consegue solucionar pelo menos um dos problemas causados por esses invasores: aqueles motoristas que não conseguem estacionar direito. Ficou divertido.
Focus sur ces élégantes illustrations mi-collages mi-montages réalisées par le directeur artistique Mark Weaver, basé à New York. L’artiste réalise une quantité incroyable d’illustrations, et y ajoute à chaque fois, son identité. Des illustrations graphiques, colorés, et originales à découvrir dans la suite de l’article.
USA Network has announced a new development slate that steps away from its tradition of blue-sky dramas.
Its dramas in development are set not on the beaches of Hamptons or Miami, but take place on a Middle Eastern compound, boomtown in North Dakota and Midwest farm, with plots about Christian faith, a computer programmer and aliens.
The shift comes as other basic cable networks like FX, History and AMC find success and buzz from darker and grittier fare like “The Walking Dead” and “Sons of Anarchy.” USA won’t go as dark as those shows, but is clearly changing the mix.
How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake.
This new ad for Honda's City vehicle by Leo Burnett's Melbourne office may be geared for Australians, but showing the sheer variety of ways that some jerk can invade your personal bubble works for any metropolis.
It could be my Northeast upbringing (I'm uncomfortable if someone outside my immediate family tries to hug me), but I appreciate just how annoyed these people are. Contrasting that with the visible space and relief the vehicle's interior offers is a nice effort.
Environmentally friendly mass transit, be damned!
Credits below.
CREDITS Client: Honda General Manager, Communications: Jason Miller Brand Communications Manager: Melissa Altarelli
Agency: Leo Burnett, Melbourne, Australia Executive Creative Director: Jason Williams Creative Director: Andrew Woodhead Head of Copy: Sarah McGregor Senior Art Director: Rob McDowell Senior Agency Producer: Cinnamon Darvall Group Account Director: Chris Ivanov Senior Account Director: Jaime Morgan Account Manager: Jacquelyn Whelan
Production Company: The Sweet Shop Director: Noah Marshall Producer: Tony Whyman
(TrendHunter.com) These Frozen illustrations combine two incredibly popular movie styles: Disney and Tim Burton. Drawn by Japanese artist Yoko, the pictures show a quirkier and darker side to Disney’s 2013…
Primeiro, surge a tecnologia. Depois é que nós entendemos como ela funciona ou onde pode ser útil. Foi assim com diversos dos equipamentos tecnológicos que usamos hoje no nosso dia a dia, e não seria diferente com o Google Glass.
Passado o hype inicial, o depósito holandês Active Ants resolveu testar o uso do wearable para o controle dos itens que circulavam pelo seu galpão. Dois funcionários responsáveis pela checagem de produtos foram convidados a usar o Glass durante o expediente. Ao invés de carregarem uma prancheta com uma lista dos itens a serem conferidos, anotando detalhes como especificações, quantidades e localização para onde seriam enviados os itens, os funcionários agora podiam checar esses dados diretamente no Google Glass.
O resultado foi bastante positivo: em uma semana, os funcionários que estavam usando o Glass reduziram a taxa de erro em 12% e aumentaram a eficiência do trabalho em 15%. Parece pouco, mas imagine a proporção disso para empresas que trabalhem com grandes cadeias de ecommerce, como a Amazon – a economia pode ser bem impactante.
Em uma semana, os funcionários que estavam usando o Glass reduziram a taxa de erro em 12% e aumentaram a eficiência do trabalho em 15%.
“Agora eles podem usar as duas mãos para ter acesso aos produtos nas prateleiras. Além disso, paramos de usar papel, o que economiza o tempo de imprimir uma lista”, explica o gerente da Active Ants, Jeroen Dekker. A menor taxa de erro foi resolvida com um simples detalhe no aplicativo que faz a interface com o Google Glass – ao invés de aparecerem em uma lista, os itens são exibidos individualmente, um por vez, o que evita a confusão.
Agora, a intenção do depósito é melhorar o aplicativo de interface – uma das ideias é inserir uma imagem do produto, para facilitar a identificação – e aumentar a amostragem de funcionários que fazem uso do Google Glass.
Ou você achou que o Glass ia servir só pra checar redes sociais e usar como GPS?
During Sunday’s “Mad Men,” the future arrived at SC&P in the form of an IBM 360, which sent the creatives into a tizzy — primarily by hogging space in their huddle room. Other big changes: Peggy became Don’s boss on the Burger Chef account, Don started drinking in the office again and then drunk-dialed Freddy Rumsen, who forebodingly asked him, ” Are you just going to kill yourself and give them what they want?” Meanwhile, things were a little lighter in the world of the Sterling family, as daughter Margaret went full-on hippy, joined a commune and changed her name to “Marigold.”
But what real news was going on in the ad world at the time? Check out the latest in our Throwback Thursday Ad Age headlines, this time from May 1969.
During Sunday’s “Mad Men,” the future arrived at SC&P in the form of an IBM 360, which sent the creatives into a tizzy — primarily by hogging space in their huddle room. Other big changes: Peggy became Don’s boss on the Burger Chef account, Don started drinking in the office again and then drunk-dialed Freddy Rumsen, who forebodingly asked him, ” Are you just going to kill yourself and give them what they want?” Meanwhile, things were a little lighter in the world of the Sterling family, as daughter Margaret went full-on hippy, joined a commune and changed her name to “Marigold.”
But what real news was going on in the ad world at the time? Check out the latest in our Throwback Thursday Ad Age headlines, this time from May 1969.
Nearly half of staff in media companies would leave their company tomorrow if they were offered another job, according to a survey from the company behind The Sunday Times Best Companies to Work For list.
Phone hacking is “not a huge crime” although it never happened at the Daily Mail or Mail on Sunday, according to the newspaper group’s departing commercial leader.
People who cancel their cable TV subscriptions may not miss their monthly bills, but they’re also not missing out on some of their favorite broadcast shows.
These so-called cord-cutters are more likely than the average internet user to watch ABC programs like “Jimmy Kimmel Live” and “Modern Family” and Fox’s animated series online, according to a survey conducted by Experian Marketing Services.
All fifteen of the shows with higher-than-average popularity among cord-cutters are broadcast programs that could be watched on traditional TV without a cable or satellite subscription (internet-only shows like “House of Cards” weren’t measured). However the programs’ popularity may have as much to do with their broad distribution strategy as with their over-the-air availability.
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