(TrendHunter.com) If you’ve ever struggled to get your plastic wrap to stick, Cover Blubber is a useful alternative. The elasticized, reusable food wrap provides an air-tight seal that will protect your…
(TrendHunter.com) Tbilisi-based photographer Mariam Sitchinava knows that femininity and nature are inextricably linked; after all, we don’t call her ‘Mother Nature’ for nothing. Each image exudes a…
L’artiste SpaceWolf, basé à Brooklyn, a fait une série de posters gravés au laser, en édition limitée, inspirés de la culture pop : de Frankenstein à Godzilla, en passant par Game of Thrones, Alien et True Detective, un beau travail d’artisan appliqué et précis, à découvrir en images dans l’article.
Por meio de três histórias simples, mas ainda assim emocionantes, a GE revela o lado mais humano de sua tecnologia de ponta. Com a ajuda da BBDO de Nova York, a trinca de filmes usa as histórias de um médico, de moradores de uma ilha na Escócia e um menino para mostrar como cada produto pode fazer a diferença na vida de uma pessoa.
A primeira delas gira em torno de um médico que usa um jet ski para visitar seus pacientes que moram em ilhas japonesas. Mas a grande sacada tecnológica está em um ultrassom portátil, que permite que um casal ouça e veja seu bebê pela primeira vez.
Em outra ilha, desta vez na Escócia, turbinas submarinas ajudam a gerar energia elétrica para os moradores, enquanto na China, um garotinho viaja de avião pela primeira vez para encontrar seu time de futebol favorito.
Além do cuidado na produção e edição, os filmes da GE merecem destaque pela proposta de não focar no lado técnico e mostrar o que realmente interessa: como aquilo afeta a vida das pessoas. Vale o play.
Post originalmente publicado no Brainstorm #9
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L.A. resident Samantha Futerman and Parisian Anais Bordier are identical twins separated at birth who found each other through a chance encounter on social media.
Last month, Cheil debuted a campaign for Samsung telling the twins’ true story, promoting the Gear 2, Gear Fit and Galaxy in a 1:30 teaser and 3:00 documentary. The teaser utilizes a split-screen to tell Sam and Anais’ stories separately, before they inevitably reunite on one screen at the spots’ conclusion. As part of the campaign, Cheil and Samsung also created an app that allows users to view two different mobile teasers, one from Anais’ perspective, the other from Samantha’s. By syncing with someone else’s phone, users could then view the full teaser on both devices side-by-side. People could also create their own split-screen movies to “celebrate togetherness.” The idea behind the campaign was that like Sam and Anais the Gear and the Galaxy are “always in sync, natural extensions of one another.” Cheil’s telling of Sam and Anais’ story resonated, with the spot chalking up 1.5 million views in its first 10 days and a 96% approval rating on YouTube. Cheil also decided to submit the project to the Cannes Advertising Festival. You can view the original teaser above, and stick around for the case study and 3:00 documentary, along with credits, after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
BuzzFeed President and Chief Operating Officer Jon Steinberg is leaving his position after four years at the fast-growing website. He will move into an advisory role at BuzzFeed for the next six months before leaving BuzzFeed altogether, the company said Monday.
Mr. Steinberg is a former Google executive, who joined BuzzFeed in 2010 after less than a year with Polaris Venture Partners. He helped build the site’s revenue strategy of helping to create and spread content for brands, such as sponsored lists and videos intended to be highly shareable.
“As you know, Jon was instrumental in building BuzzFeed into the great company we are today, joining as the 15th employee in a tiny SoHo office, defining and growing our innovative social content advertising products, helping grow the company to 500 employees all over the world and building a strong, profitable operation,” BuzzFeed founder and CEO Jonah Peretti said in a memo to staff.
The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with a memorable stunt—creating a new bottled-water brand, H2O.
As seen in the case study below, the automaker gave the water away in movie theaters around Australia (as free samples, no less) as a way of showing people what they're doing for the environment. There are also plans to make the water available at Honda service stations and dealerships.
Copy on the bottle reads: "Delicious, fresh H2O from a pristine mineral spring, cool mountain glacier or … the exhaust pipe of the Honda FCX. The world's first hydrogen-powered car that emits only water. Water so clean and pure, you could put it in a bottle and drink it. Now isn't that refreshing?"
Note the use of "could." It doesn't appear that this water is actually the by-product of FCX. Still, a neat idea. The product is nicely designed, too, with an effective minimalist aesthetic. I really like how well the Honda logo works as the hydrogen symbol in H20.
Via Popsop.
When Michael Ginsberg was introduced in season five as the agency’s first Jew, we were set up for the show to grapple a bit with Madison Avenue’s — and by extension American culture’s — history of anti-Semitism. We never really got there, even though Ginsberg, born in a concentration camp, made for a vibrant supporting character. This season, though, the quirky writer has slid into mental illness only accelerated by the installation of a mainframe computer in Sterling Cooper & Partners.
Last night’s episode marked what we can only assume is the end of the character. Michael Ginsberg, sounding a bit like Allen Ginsberg, spouts paranoid delusions, talking about the “pressure in my head, like a hydrogen bomb that’s gonna go off.” He warns the machine will “turn us all homos.” He makes a pass at Peggy, who handles it all well, right up until he slices his nipple off and gifts it to her.
Last week, we examined how the technophobia expressed by Don wasn’t really technophobia at all. In much the same way, you have to look beyond Ginsberg’s ravings about the agency’s brand-new IBM 360. Sure, there’s the surface-level paranoia, but there’s also some foggy historical subtext, including IBM’s alleged role in the Holocaust, about which little was known until 2002, when investigative journalist Edwin Black reported that IBM’s German subsidiary helped facilitate genocide by helping the Nazis by creating punch cards based on census data. (IBM has questioned the writer’s methodology.)
Delightfully toying with the ridiculousness of multi-tasking that has devoured the lives of “mainlanders,” Kona Brewing is out with a new spot, Dear Mainland, featuring two Hawaiian brothers who think sitting in a meeting sending texts about another meeting where you’ll send emails about the first meeting is, well, not so great.
The brothers think it’s much better do do just one thing once in a while. And they have a wonderful name for it. Single Tasking. And, of course, it’s best exemplified by having a Kona beer.
The ad, created by Duncan/Channon, closes with one of the brothers saying, One life. Don’t blow it.” Good point.
Media, Outdoor, Direct Marketing, PR, Print
SABADO
Sábado, the most sold newsmagazine in Portugal, celebrated 10 years of existence in 2014.
To celebrate its anniversary we were asked to develop one, original and surprising, idea per month. In March, we decided to acknowledge the past and reinforce Sábados’ role in the future, whilst also celebrating the start of spring and global tree day. We developed a special issue, a cover made with wild flower seed paper and invited readers and challenged every school to plant this edition on the 21st of March. To communicate this edition we also developed a special outdoor. A Sábado magazine planted in real earth in the middle on Lisbon.
Advertising Agency:Mstf Partners, Lisbon, Portugal
Creative Director:Susana Sequeira, Lourenço Thomáz
Art Director:Daniel Palma, Vasco Thomaz, Duarte Cardoso pinto
Copywriter:Sara Couto, Patricia Mariano
Strategy:Tomas Froes
Account Executive:Duarte Azevedo
Producer:Martim Lemos, Duarte Lemos, Kiko Magalhaes
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases: Facebook tells TV viewers to “Remember your first fan” in a spot that ran on ABC, CBS and ESPN; Target also invokes a mothering moment in a cute #TargetRun commercial that involves an adopted cat; and CoverGirl brings a fresh cut of its online #GirlsCan campaign (whose stars include Queen Latifah, Ellen DeGeneres and Katy Perry) to BET.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Top-selling floor-care appliance brand Bissell has named Minneapolis-based independent agency Olson its agency of record, shifting creative, media, strategy, digital, PR, social and analytics to Olson. Those duties were previously held jointly by creative agency Cramer-Krasselt and media agency PHD.
“It was important for us to find an agency that could handle all of the aspects of an integrated campaign, and Olson’s ability to provide an integrated solution with strong analytics helped them stand out,” explained Theresa Junkunc, director of marketing communications for BISSELL.
The win is the latest in a run of new business for Olson since September 2013, in which they’ve AOR duties for brands such as Sharp Electronics, Supercuts, Wet n Wild Beauty, Commerce Bank, Aurora Healthcare and the McDonald’s Twin Cities Co-Op.
“We’re thrilled by this opportunity to help a category leader reach new heights through innovation and integration,” said Olson chief executive officer John Partilla. “We can’t wait to get started.”
New Career Opportunities Daily: The best jobs in media.
Brad Pitt's brother did it. Now it's Kevin Bacon's brother's turn.
Michael Bacon, the less famous of the Bacon brothers—though not entirely unknown, as he is one-half of The Bacon Brothers, the band—has signed up for an amusing campaign by Oscar Mayer to advertise another less famous bacon: turkey bacon.
The video below, from 360i, sets up the goal of the campaign, which is to get people to follow Michael on Twitter and catch his more famous actor brother. (This will be a challenge. Kevin has about 431,000 followers. Michael currently has about 1,300.)
"We really feel for Michael, and we want to support him as much as possible," says Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "You just have to embrace each one for its own individual qualities. And that's what we do with our entire line of bacon products—each one is spectacular, because it's made by the bacon experts at Oscar Mayer."
Being used almost literally as a piece of meat doesn't seem to bother Michael, though. Good luck to him.
Fame- hope it's just like I've been picturing it! That's why I'm doing #UnsungBacon with @oscarmayer turkey bacon http://t.co/fFKgbxHqyO
— Michael Bacon (@MichaelBacon36) May 12, 2014
Está prevista para entrar no ar amanhã, no Kickstarter, a campanha de financiamento da Gi Bike, uma bicicleta elétrica em tamanho real e cheia de recursos interessantes. Além de dobrável, o modelo feito em alumínio é bastante leve – pesa certa de 17 quilos (o modelo não-elétrico pesa 12 quilos) -, mas a grande sacada está na conectividade com o smartphone do usuário, que permite controlar a bicicleta quando seu dono está a mais de 3 metros de distância.
De origem argentina, a Gi Bike é o resultado das próprias necessidades de seus criadores, que tentaram desenvolver um produto que preenchessem as lacunas deixadas por outros produtos deste segmento. Isso inclui, por exemplo, a praticidade – é possível dobrar a bicicleta em segundos, recarregá-la na tomada, com a bateria do modelo elétrico durando por até 40 milhas (aproximadamente 64 quilômetros), com velocidade máxima de 25 km/h.
Outro destaque está nas rodas, com luzes de LED que tornam o ciclista visível durante a noite, conferindo maior segurança. A Gi Bike também tem integração com o Facebook, Twitter e Maps, com aplicativos disponíveis tanto para Android quanto iOS.
É preciso lembrar, entretanto, que esta é uma bicicleta criada para o cenário urbano – não foi feita para competições ou mountain bike.
Post originalmente publicado no Brainstorm #9
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Krispy Kreme has named digital agency WPP’s VML as global digital agency.
The review, which began in January, was handled internally, and the company said it solicited requests from a dozen creative agencies.
Krispy Kreme, which did not have a digital agency before, has long spent negligible amounts on measured media. The chain, which has 253 locations in the U.S. and more than 800 total globally, has chosen to forgo traditional paid advertising and focus its marketing efforts on digital engagement and local relationship marketing.
Saatchi New Zealand and cereal brand Weet-Bix has solicited the help of handful of players from native team The All Blacks, perhaps one of the most well-known rugby franchises in the world, to help make a young fan’s dream come true. How? By surprising the lad at his breakfast table, obviously. Ten-year-old Auckland boy Bailey Paki‘s reaction says it all as he’s greeted by All Blacks teammates Ben Franks, Wyatt Crockett, Tom Taylor and Frank Halai. To make the surprise that much sweeter, the parties involved set up a pitch in Paki’s grandfather’s backyard. Of course, a hearty breakfast comes in handy prior to the athletes getting down to business. In a statement, Saatchi NZ ECD Antonio Navas says, “”The experience of bringing Bailey’s dream day to life has been an incredible journey for everyone involved. I think we have all been a little inspired by his passion and determination along the way. Creatively, the opportunity to bring together two of New Zealand’s most iconic and loved brands together in this way was our very own dream day.” Nothing like a a quick heartwarming clip for lunchtime, now who else is hungry? Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
This morning brought big news on the expectorant front for McCann Worldgroup: outsized “health, home and hygiene” consumer goods company Reckitt Benckiser–maker of pretty much everything that comes in a package–signed the agency to lead creative on Mucinex and Delsym, two of the industry’s top products for treating coughs.
This move comes as part of a series of announcements following a full review that also led to wins for Droga5 (Air Wick, Clearasil) and Wieden+Kennedy (Finish).
Before choosing McCann, Reckitt’s in-house team handled advertising for Mucinex.
The full employee memo from chairman/CEO Harris Diamond after the jump.
New Career Opportunities Daily: The best jobs in media.
I stopped leafing through award show annuals years ago, but I do like to listen to radio spots. Therefore, I appreciate the 2014 Radio Mercury Awards making the spots from their 157 finalists available online for all to hear.
There’s much worth listening to here and much of it is regional, so this is our first exposure to the work.
“This group of finalists all created stories to help develop their client’s brand and messaging,” notes Matt Eastwood, chief creative officer, DDB NY and Chief Judge for the 2014 Radio Mercury Awards.
“Radio continues to be an effective and strategic medium to build brand awareness and drive ROI, no matter the advertiser or marketer,” says Erica Farber, president and CEO of the Radio Advertising Bureau.
Finally, here’s a new twist on pizza advertising from Barton F. Graf 9000 in the Innovative Use of Radio category.
The post Mercury Awards Name 157 Finalists, Loads Audio Files To Show Site appeared first on AdPulp.
(TrendHunter.com) OOZN Design installed undulating layers of timber to create a cave-like interior for the Six Degrees Cafe, an intimate coffee shop located in Jakarta, Indonesia. The cafe is named after the six…
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