Hasta La Creative!

L’artiste anglais Chris LaBrooy, dont nous avons déjà parlé à maintes reprises, a créé une sorte de sculpture digitale très originale en retouchant un avion tout jaune qui aurait un très long intestin grêle étalé à l’arrière. Une exécution insolite et drôle à découvrir en images dans la suite de l’article.

Chris LaBrooy’s portfolio.

The Washington Post and The Guardian U.S. won the Pulitzer Prize for public service for coverage of Edward J. Snowden’s leaked documents. The Boston Globe won the breaking news prize.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new spots, Washington Nationals outfielder Bryce Harper comes out swinging for Gatorade, to a Guns N’ Roses soundtrack; Bud Light serves up its newest malted-beverage flavor, the Raz-Ber-Rita (“margarita with a twist”); and longtime Subway pitchman Ryan Howard, the Philadelphia Phillies first baseman, also comes out swinging — with, uh, poetry.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly placed Smart car ads.

Printed on the narrow side of an outdoor ad display, the small image of a Smart is joined by the phrase "Siempre hay un hueco," Spanish for "There's always a space." 

As commenters on Ads of the World were quick to point out, this idea isn't exactly a first of its kind. The line and basic premise were even used in a student project in Argentina last year.

Duplication aside, there's also a more pertinent issue: I doubt I would have even noticed it if someone else hadn't pointed it out as an ad.

A travers sa série « Passersby », le peintre coréen Jaeyeol Han peint des portraits abstraits et violents. Avec des sujets aux visages parfois dévastés par les mouvements du pinceau, l’artiste livre des portraits qui ont une dominante de jaune et de rouge. Une sélection de sa série est disponible dans la suite de l’article.

Can't afford that furniture, those appliances or those electronics? Sure you can.

Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't just a wise idea for credit-challenged people—it's the first step toward becoming rich and famous beyond your wildest dreams.

The ads, from 22squared, feature characters—Bobby, Charmony and Emilio—who've become wildly successful, but as it turns out, they once didn't even know the basics of living beyond their means. A fourth ad stars Nascar driver Brian Vickers, who apparently just gets super excited about Aaron's in general.

The theme is "Own the life you want," which is certainly an interesting mix of aspirational and financial—a reminder that, for many, they're one and the same.

(TrendHunter.com) Travel by Magdalena Wosinska, a photographer born in Katowice, Poland, and based in Los Angeles, California, is a series of images that capture raw and romantic images as she trots around the globe….

Young mens’ publisher Complex Media is starting another website backed by a single brand, this time a basketball site that will carry ads for only Bacardi Flavored Rum for the next nine months.

The site, Triangle Offense, arrives just as the NBA playoffs are starting, but it’s really meant to cover pro and college basketball without dwelling on saturated areas such as stats, schedules or, for that matter, triangle offenses. Its focus instead is on the players’ high-flying lifestyle — their clothes, tattoos, cars, watches and so on. “We came to this realization that there was this white space out there in the basketball arena,” said Moksha Fitzgibbons, head of sales at Complex Media. “We believe there’s an opportunity to do a land grab.”

The focus on lifestyle also appealed to Bacardi Flavored Rum, which paid between $1 million and $3 million to sponsor the site for a nine-month period, according to people familiar with the deal.

Continue reading at AdAge.com

Creative content agency Bonfire Labs continues its growth with the addition of three top-level hires: executive producer Tim Pries, producer John Hunt and designer Judy Leung. The company, which grew by 33% last year, sees the hires as a means “to accommodate burgeoning client demand and enhance its staff infrastructure.”

Executive producer Tim Pries is already a familiar face around Bonfire Labs, having worked with many of the Bonfire crew throughout his career. His most recent collaboration came while he was an executive producer at Google’s Brand Studio. Before that position, Pries served as executive producer at Goodby, Silverstein & Partners’ post/motion division, eLevel, where he worked alongside several Bonfire alums creating work for the likes of TDAmeritrade, Chevy, Sprint, HP, Adobe, Cisco, YouTube, NBA and Comcast. He began his career at the San Francisco based VFX studio, Radium.

John Hunt arrives at Bonfire following eight seasons as a live-action producer on the Discovery Channel’s MythBusters. His resume also includes work on Emmy Award-winning legal drama The Practice, and showson FOX, Animal Planet, and Australia’s Nine Network. In addition, Hunt “has been a presenter on educational programming at the National Science Teachers Association Conference, and produced digital media for Discovery in partnership with General Electric.”

Judy Leung “is accomplished in multiple design disciplines, ranging from graphic design and typography through to photo color correction and retouching.” She has previously worked with the Pacifica Chamber of Commerce, Hyphen Magazine and as a team lead for Minted.

“We are pleased to add these uniquely talented individuals to the roster of talent already at Bonfire Labs,” said Bonfire Labs’ managing director Jim Bartel. “Each of them will make a valuable contribution as we continue to leverage our unique position in the industry.”

New Career Opportunities Daily: The best jobs in media.

Determinadas mensagens soam como discos riscados, que ficam se repetindo como se não conseguissem ir além daquilo. Foi essa a abordagem escolhida pela Association Victimes et Citoyens para falar sobre a combinação de álcool e direção, mostrando que não importa o quanto as pessoas pensem que o final será diferente: será sempre a mesma música, repentindo-se infinitamente.

O filme “The Same Old Song” mostra um disco tocando “músicas” facilmente identificáveis: uma festa, o barulho de copos e garrafas, a porta de um carro se fechando, o motorista dirigindo, o acidente, resgate e o final infeliz. De acordo com a Association Victimes et Citoyens, são 925 mortes ao ano em decorrência de acidentes causados por quem bebe e dirige.

É um jeito simples e forte de se passar uma mensagem que, infelizmente, precisa continuar sendo repetida muito mais vezes.

Post originalmente publicado no Brainstorm #9
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