Hasta La Creative!

Puppy spots pretty much write themselves, but this one from BBDO Colenso goes a bit further than most, explaining YouTube’s business model and following with a particularly direct call-to-action that helps viewers donate without spending any money by using views as virtual currency that won’t just vanish like Bitcoin.

The release describes it as “potentially a new way for charities around the world to raise money.”

That strategy might conflict with Facebook’s new anti-spam algorithm, but as puppy owners we’re quite  susceptible to the message.

Credits after the jump (though the real star of the spot appears on the floor at 0:47).

continued…

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