Nestle USA has begun a review to consolidate its long list of digital agencies, which currently number about 20.
“We are in the process of consolidating our digital agencies,” said Nestle USA spokeswoman Hannah Coan. “We are talking to a mix of our current agencies and new agencies. Our expectation is we will end up with a roster of six to eight agencies.”
The review only covers Nestle USA businesses, which comprises prepared food brands such as Lean Cuisine, pizza brands such as Digiorno, ice cream, candy, snacks, baking and beverages such as Nescafe and Juicy Juice. It does not include Purina, Gerber and Nestle Waters, which are housed in a separate Nestle division.
For adult comic fans, superheroes and beer always go together. But Orlando, Fla.-based graphic designer Marcelo Rizzetto is taking that pairing to a new level by creating beers inspired by each member of D.C.'s Justice League.
His first six bottles honor Batman (of course), Superman, Wonder Woman, Green Lantern, Aquaman, and the Flash. In addition to incorporating each hero's logo into their beer label, he's created varietal names that correspond with each character. For example, Batman is a dark ale, Green Lantern is a pale ale, the Flash is an Irish red ale, and Wonder Woman is a classic American lager.
Honestly, that last one should have gone to Aquaman, just to continue the old joke about American beer being mostly water.
(TrendHunter.com) With the latest real-life Disney movie ‘Maleficent’ set to release this summer, a lot of merchandise is starting to get released; most recently, a Maleficent jewelry line has been created….
Martyna Wedzicka est une designer graphique qui a conçu ses propres cartes de visite en utilisant non pas du papier mais du plastique transparent. Elle a dessiné de jolis motifs au feutre noir, différents pour chaque carte. Une série appelée « Personal Branding » avec humour, à découvrir dans la suite de l’article.
Droga5 won the top prize, the Grandy Award, at the International Andy Awards on Thursday night for its work on Thunderclap, a “crowdspeaking” platform.
The agency’s De-De innovation lab conceived the platform, which lets users create a campaign with a message and then invite their personal networks to support it, but Thunderclap is now operating as its own business. Organizations using Thunderclap include The White house, One.org, the United Nations and Human Rights Watch.
The awards, which are presented annually by The Ad Club of New York, this year included new “Bravery Awards” intended to mark the Andys’ 50th anniversary. The “Bravest Legacy Marketer” award was bestowed on Volkswagen for “Think Small” and other campaigns. Chipotle received “Bravest Current Marketer.”
W+K Portland went all out in getting celebrity talent for “Winner Stays” the latest iteration of their “Risk Everything”campaign for Nike.
The 4:12 film plays off the idea of pretending to be your favorite star players while playing a pickup game with friends. “Winner stays” says one side of one such pickup game, and soon players are claiming to be famous soccer stars and taking on their unique skill sets. It’s a fun idea, although it’s stretched a bit thin at over four minutes long. W+K is betting that with World Cup fever spreading people will stay around for the star power, which includes the return of Cristiano Ronaldo, Neymar Jr. and Wayne Rooney, a host of other soccer stars from around the world, and a few unexpected cameos. During the action, the spot offers the first glimpses of Nike’s new Magista and Mercurial Superfly.
“We connect to players’ passion for the game, whether it is the world’s best in Brasil or players in the park or street, explainsDavide Grasso, chief marketing officer for Nike. “‘Winner Stays’ taps into an experience that every young player around the world will recognize – competition with friends and the idea of playing with your heroes or pretending to be them.”
While it may be fun and expertly crafted, it’s pretty hard to get over the run time for the full-length “Winner Stays.” Four minutes is just a really long time to expect people to sit through an advertisement and the new product reveals are relatively deep into the spot. Thankfully, there are abridged versions, with run times of 3 minutes (still pretty long), 90 seconds, 60 seconds, and 30 seconds. Stick around for full credits after the jump. continued…
Players in the confrontation that convulsed China in 1989 have long wondered how differently events might have played out without a truculent editorial that appeared in People’s Daily on April 26 that year.
Hasn’t anyone learned anything from watching horror movies? Never, ever place one of your appendages in a hole. Alas, like everything else in life, that scenario has been co-opted by a marketer.
To promote its PS4 game, Infamous: Second Son, PlayStation placed an installation with three finger holes in Antwerp’s Central Station with copy that read, “Place finger here.” Those who kept their fingers in the holes for 5 seconds — and endured actual electric shock — were awarded a free copy of the game.
We get chills just thinking about sticking appendages in dark places. OK, well, perhaps not all appendages and not all dark places.
The ad campaign for the 2014 Cannes Lions festival amusingly celebrates creativity by spoofing the utter lack of it.
In five ads produced by McCann London, well-known ad execs—from Amir Kassaei and Cindy Gallop to Benjamin Palmer and Ted Royer—pose for comically clichéd stock photos. "You'll come back as pumped as a stock photo model," says the headline on each execution.
The ads are even styled like stock photos, with faux watermarks and keyword and credit info. The five executions were "shot in generic office spaces in New York and London with models dressed in bland office attire befitting the stock image style," says McCann.
Max Oppenheim shot the images. "It was a challenge to find just the right visual language to pull off this series," he said. "I was very careful to select neutral locations, styling and wardrobe to capture the generic world of stock. And it helped massively that all the 'models' understood how great the idea was and threw themselves into their performances. They were pumped!"
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, the Kool-Aid Man tries not to freak a woman out in a spot that Creativity recently previewed and made an Editor’s Pick, a Nissan Pathfinder doubles as a sort of Noah’s Ark, Kmart serves up a striptease on a beach, and Samsung — which Ad Age’s Mark Bergen and Alexandra Bruell just reported is readying for a global review — runs down all the ways the Galaxy S5 is superior to its competition.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
“Lou DeMarco was a dapper, funny and charming man who never took himself too seriously, but always approached the job of selling pages in Ad Age with complete dedication,” said Rance Crain, Advertising Age editor-in-chief. “He was a fierce advocate and defender of our publication, and I will always be grateful to him for that enthusiasm.”
“Dad would return from work to our home in Northvale, N.J. and regale the family with Ad Age stories; Rance Crain, [former Editor] Fred Danzig, and others were the main characters in a lively narrative,” said Mr. DeMarco’s son Louis J. DeMarco, who was inspired to follow his father into ad sales. “We felt like the Ad Age family.”
Born in Brooklyn, N.Y., Mr. DeMarco served in the United States Army Air Force during World War II. He died in hospice after complications from progressive neurological disease in Saddle River, N.J.
Realidade virtual e drones são duas das tendências de tecnologia do momento. A fabricante do Oculus Rift foi recentemente adquirida pelo Facebook, e o Google arrematou a Titan Aerospace. Ambas as empresas trabalham com inovações que ainda não se consolidaram no mercado, mas alguns estudantes da Universidade de Ciência e Tecnologia da Noruega acreditam que elas podem muito bem completar uma à outra.
Eles acoplaram câmeras em um drone e as conectaram com uma das máscaras de realidade aumentada da Oculus VR. O resultado é até divertido – um drone que ‘leva’ os seus olhos para os céus, e permite que você se sinta quase que voando. Basta mover o pescoço para que as câmeras do drone se movam na mesma direção, mostrando em tempo real a visão lá de cima.
Por enquanto, trata-se apenas de um experimento, mas se combinadas, as tecnologias podem ser úteis para uso por equipes de resgate, arquitetos, bombeiros, entre outras atividades que se beneficiem de uma vista aérea. Independentemente disso, é uma brincadeira no mínimo muito divertida 🙂
(TrendHunter.com) Living a life so unlike the modern-day fast food urbanite lifestyle most of us are attune to, this fascinating hunter-gatherer photo series portrays a lifestyle alien to most of us.
Basé à Londres, le designer graphique Genis Carreras a fait la série « Philographics » dans laquelle il illustre les différents mouvements philosophiques tels que l’hédonisme, le stoïcisme ou encore l’individualisme par formes minimalistes et colorées. Un travail très intelligent à découvrir dans la suite de l’article.
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