Hasta La Creative!

Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker.

To promote the F-Type Coupe, Hiddleston explains how to act like a villain in four steps (sound, dress, drive and plan), and why British actors are so good at it. He left out the part about upper-class British accents being associated with centuries of brutal imperialism (not to mention the Revolution to American audiences), but that's a lot to process for a car commercial. Whoever wrote this ad has also mastered the villainous expositional monologue that goes on too long.

Check out four more videos below that break down Hiddleston's four steps in ways that relate more directly to the car.

(TrendHunter.com) Sometimes a person has to get really mean to get to the next level in their fitness journey and the Training Mask is here to help. Not only does it trick people on a physiological level, it also…

Full Discloser: I am a Marshmallow (a “Veronica Mars” fan). When I first learned of the “Veronica Mars” Kickstarter project to raise funds for the cult movie, I debated cashing in my 401K so I could buy up all the rewards. I settled for the $1,000 level — rewarded with a ticket to the New York premiere and after-party — and after leaving the splashy event last month, I was convinced it was the best money I’d ever invested. The only thing that might have improved my experience? Walking out of the party with a Samsung Galaxy tablet [Samsung is a sponsor of the movie].

Once the bastion of forward-thinking startups and entrepreneurs — Eric Migocovsky famously raised over $10 million for his futuristic Pebble smartwatch — crowdfunding is now attracting high-profile celebrities and other big names. Actor-director Zach Braff raised $3 million for his “Garden State” follow up “Wish I Was Here.” Director Rob Thomas and actress Kristen Bell received over $5 million to fund the “Veronica Mars” movie. James Franco pulled in over $300,000 for a film adaptation of his book, “Palo Alto.” One of the many allures of several crowdfunding platforms (CFPs) is the “reward system”.

When a person “backs” or funds a project, he or she generally does so in exchange for a reward or experience. The rewards increase in value as your investment increases: A $10 donation will get you a hand-written thank-you note from the company, while a $10,000 donation will get you multiple units of the product being funded or a role as an extra in its first commercial. What would happen if a brand helped increase the value of these rewards?

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Uma parte do tratamento contra o câncer dói mais na alma que no corpo. A solidão de precisar ser mantido em isolamento, devido à baixa imunidade corporal, acaba afetando de forma ainda mais drástica as crianças.

Foi para solucionar essa dificuldade que o Hospital Amaral Carvalho, em Jaú, no interior de SP, criou o ursinho Elo. Cada ursinho tem um número de WhatsApp associado a ele, e pode receber mensagens de voz que são armazenadas na memória. Quando a saudade aperta, a criança precisa apenas apertar a mãozinha do Elo para ouvir familiares, amigos e professores mandando mensagens positivas e motivadoras.

Os médicos relatam que as crianças adotaram o Elo com muita facilidade, e fizeram dele uma forma de superar o tempo em que precisam ficar no hospital e de amenizar a saudade que têm de casa e das suas rotinas.

Nessas horas que a gente entende o poder real da tecnologia: conectar pessoas. Até entrou um cisco aqui no meu olho.

In the heated war to win wireless customers, T-Mobile’s brash strategy looks like a winning one.

Last March, the fourth place U.S. wireless provider unvieled the its “Uncarrier” title, ditching contracts and unbundled phone plan costs. The company has stuck to its plan since, with a series of pricing changes and unrelenting attacks on its top competitors.

For wireless consumers, the “Uncarrier” is growing steadily synonymous with value. Over the past two months, T-Mobile has caught up with Verizon in consumer perception of value, according to a YouGov Brand Index survey of the four major U.S. telecommunication companies released Thursday. In a YouGov customer index survey from 2012 T-Mobile ranked at the bottom.

Continue reading at AdAge.com

Focus sur le studio Forlane 6 qui réalise des sculptures très conceptuelles car elles ont la particularité d’être sous l’eau : des branches sous l’eau, des néons, des boules à facettes et autres figures en apesanteur. Un aperçu de leurs séries est à découvrir en images et sur Fubiz dans la suite.

Branche.

Bioluminescence.

Blow Dry.

Chaise.

Chemise.

Parasol.

Posidonia.

Take Off.

Making-Of :

This weekend, audiences will be treated to a new image of E-Trade: One that is, according to the company, more serious. Or at least more serious than a talking baby.

The campaign, which breaks this weekend around the NCAA Final Four games, is centered around “Type E,” the kind of people who are in charge of their finances and keeping an eye out for milestones like retirement. It was created by agency Ogilvy & Mather, the agency that won a short review last year after the brokerage split from longtime shop Grey, New York.

Liza Landsman, chief marketing officer at E-Trade, said that the company started off by trying to really take a look at where its customers were. “There has been change in the space, with customers choosing self-directed platforms over brokerage firms,” she said. E-Trade now sees its target market less as day-traders playing the market and more as investors who might want to go it alone but are still looking for retirement account — and tools to further their education. “They want a better handle, more control. Type E is a reflection of our customers, who are comfortable enough to ask for help when they need it.”

Continue reading at AdAge.com