Watch Last Night’s Brand-New TV Ads from Old Navy, Intel, Walmart and More
Posted in: UncategorizedEvery weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new spots, Intel and Microsoft are selling tablets, Walmart promotes itself as the one-stop shop for Easter, and Old Navy serves up another ad starring Amy Poehler — part of a new campaign that she helped create, as Ad Age’s Natalie Zmuda reported last month.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Ad for Popped Wheat Thins Has the World’s Slowest Airborne Police Chase
Posted in: Uncategorized
Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks.
Why they went with cops trying to pull someone over, I have no idea; the concept doesn't really need them, and neither does the visual gag they're setting up (being outpaced by a slow-moving bird). But I suppose the randomness is part of the charm.
I suppose Wheat Thins probably should be a controlled substance, though. They taste too good to not be drugs somehow.
Credits below.
CREDITS
Client: Wheat Thins
Spot: "Air Chase"
Agency: Being, New York
Executive Creative Director: Matt Ian
Creative Directors: Samira Ansari, Lisa Topol
Copywriter: Jerome Marucci
Art Director: Steve McElligott
Executive Producer: Jason Souter
Director of Business Affairs: Samantha Norvin
Broadcast Traffic Manager: Betty White Butler
Talent Manager: Felicia Simmons
Group Account Director: Brett Edgar
Account Director: Hayden Lockaby
Account Executive: Kelly Mendola
Production Company: Dummy
Director: Harold Einstein
Executive Producer: Eric Liney
Editorial: Mackenzie Cutler
Editor: Erik Laroi
Executive Producer: Sasha Hirschfeld
Postproduction: Evan Meeker
Sound Designer: Sam Shaffer
Visual Effects: Moving Picture Company
Executive Producer: Justin Brukman
Producer: Adele Major
Visual Effects Supervisor: Ricky Weissman
Visual Effects Team: Chris Bernier, Mikael Pettersson, Marcus Wood, Carolyn Figel, Sang Lee
Telecine: Co3
Colorist: Tim Masick
Audio Mix: Sound Lounge
Mixer: Tom Jucarone
Music: Butter
Composer: Dave Quattrini
Producer: Annick Mayer
Executive Producer: Ian Jeffreys
Kid Takes Netflix to Junior Prom
Posted in: UncategorizedBack in January, high school student Muthana Sweis tweeted to Netflix, “Hey @netflix, if this gets 1,000 retweets will you go to my junior prom with me?” One day later, he already had 1,000 retweets and Netflix said yes.
This of course begs the quetion, “How does Netflix take someone to prom?” The agency involved isn’t allowed to claim credit for the stunt, but they came up with a pretty clever answer. Netflix gave Sweis a series of three choices to make: suit, ride and driver — all, of course, coming from movie and TV references. Sweis went with James Bond’s suit from Skyfall (good choice), the 55 Buick from Grease (dude, you could have had the Breaking Bad Winnebago, what were you thinking!?), and Danny from Grease for the driver (apparently the guy really likes Grease). To see how it panned out on prom night, check out the video above. It seems like Sweis had a very memorable prom experience.
New Career Opportunities Daily: The best jobs in media.
Patriotic Superhero Heels – Julian Hakes Created a Shoe Inspired by the 2014 Captain America Movie
Posted in: UncategorizedDo You Have Your ‘Mad Men’ Drinking Game Ready?
Posted in: UncategorizedIt’s been so long since new episodes of “Mad Men” have aired that I’ve almost forgotten what the show is about — beyond the fact that it’s the iconic story of a frustrated high-school teacher, Walt Draper, who decides to secretly supplement his meager income by creating incredibly potent advertising in an RV parked in the New Mexico desert. Or something like that? Again, it’s been awhile.
Anyway, the seventh season kicks off on AMC on Sunday, and what I do remember about the series is its nostalgic celebration of vices, including excessive drinking, which has made it a perfect foil for drinking games. As part of Ad Age’s blanket, Eyewitness [to What’s on TV] News Team coverage of the final season of “Mad Men,” we’ll be monitoring each episode for new reasons to sip or gulp. In the meantime, here’s a curated selection of previous “Man Men” drinking games that might serve as inspiration to you:
Gothamist’s “Mad Men” Season 5 Drinking Game included a couple dozen helpful prompts, such as “Take a sip when Roger Sterling cracks a joke” and “Take a shot whenever Betty is a terrible mother.”
Leroy & Clarkson Goes Black (Comedy) with ‘Mad Men’ Spoof
Posted in: UncategorizedNew York’s Leroy & Clarkson certainly went all in with “Don-O-Mite”, its Blaxploitation ‘Mad Men’ parody.
The agency also went all out to promote it: here’s the tumblr page and the reddit post and the fake Amazon book reviews (!!) and the tweets pushing it to everyone from The New York Times to Key & Peele.
“Sugar Hills Holloway” brings the mutha fuckin’ mayonnaise, et cetera.
Credits we can’t read on a fake poster after the jump.
New Career Opportunities Daily: The best jobs in media.
W+K Stoke World Cup Excitement, National Pride with ‘I Believe’
Posted in: UncategorizedW+K have just unveiled their latest FIFA World Cup 2014 spot for ESPN, raising excitement for the event with just about 2 months left until it kicks off in Brazil on June 12th.
Entitled “I Believe,” the 60-second spot attempts to pump up Americans for the event, which has gained popularity nationally in recent years. Shots of Team USA in action and crowd footage are accompanied by a chant of “I believe that we can win.” Given the odds against the American squad, “I believe that we can make it past group stage” seems a bit more realistic. Around the 53 second mark of the ad, a Nike “Just Do It” stadium billboard is clear in the background of the in-game action. Given that Nike is (of course) a W+K client, we can’t help but wonder if this was an intentional (and rather slick) move on W+K’s part.
New Career Opportunities Daily: The best jobs in media.
Telepizza: Mike
Posted in: Uncategorized
If work takes longer than expected. We deliver until 2am.
Advertising Agency: Tapsa Y&R, Madrid, Spain
General Creative Directors: Tute Ostiglia, Susana Albuquerque
Creative Directors: Adrián Ríos, Juan Cenóz
Art Directors: Adrián Ríos, Fernando Heredia
Copywriter: Juan Cenóz
Illustrator: Ricardo Martinez
Published: March 2014
Telepizza: Gaga
Posted in: Uncategorized
If work takes longer than expected. We deliver until 2am.
Advertising Agency: Tapsa Y&R, Madrid, Spain
General Creative Directors: Tute Ostiglia, Susana Albuquerque
Creative Directors: Adrián Ríos, Juan Cenóz
Art Directors: Adrián Ríos, Fernando Heredia
Copywriter: Juan Cenóz
Illustrator: Ricardo Martinez
Published: March 2014
Telepizza: Fidel
Posted in: Uncategorized
If work takes longer than expected. We deliver until 2am.
Advertising Agency: Tapsa Y&R, Madrid, Spain
General Creative Directors: Tute Ostiglia, Susana Albuquerque
Creative Directors: Adrián Ríos, Juan Cenóz
Art Directors: Adrián Ríos, Fernando Heredia
Copywriter: Juan Cenóz
Illustrator: Ricardo Martinez
Published: March 2014
Iain Tait Returns to Wieden & Kennedy From Google Creative Lab
Posted in: UncategorizedRespected digital creative Iain Tait will be returning to Wieden & Kennedy as executive creative director at the agency’s London office following a nearly two-year stint as executive creative director at Google Creative Lab.
In his new post, Mr. Tait will report to Colleen DeCourcy and Mark Fitzloff, global executive creative directors, and will work with London Executive Creative Director Tony Davidson on leading creative. Kim Papworth, Mr. Davidson’s current partner, will step down from his executive creative director responsibilities in September and continue his 13-year tenure at the agency in a senior creative role.
In 2010, Mr. Tait moved from Poke, the digital agency he co-founded in London, to become the global interactive creative director at Wieden & Kennedy, recruited by co-founder Dan Wieden to help the agency improve its creative work for clients such as Coke, Nike, Levi’s at Procter & Gamble. In December of the following year Mr. Tait was named one of the agency’s 11 partners.
Forsman & Bodenfors Wins Black Cube for Volvo Work at ADC Awards
Posted in: UncategorizedForsman and Bodenfors swept the ADC’s Annual Awards this year, winning not only Advertising Agency of the Year, Interactive Agency of the Year, but also the Best in Show Black Cube award for its standout “Live Test Series” work for Volvo Trucks, which included this hilarious, viral spot that featured Jean-Claude Van Damme doing a death-defying split atop two trucks. This is the first time the ADC has awarded a Black Cube since 2011, when Wieden + Kennedy earned two of the honors for Nike’s “Write the Future” and Old Spice “Responses.”
The awards, which were handed out in two parts — one for Design, Print Advertising, Illustration and Photography and another in the Broadcast Advertising, Interactive, Motion and Special Awards categories — took place during the ADC Festival of Art & Craft in Advertising and Design in Miami Beach.
For the first time, this year the awards featured a balanced jury of both men and women. Jury chairs included Leo Burnett Canada CEO Judy John; production company Buck principal Orion Tait; and Goodby Executive Creative Director and partner Margaret Johnson.
Roy Choi, Michael Voltaggio, Nguyen Tran Hack Oreos for 360i
Posted in: Uncategorized360i tapped L.A. celebrity chefs Roy Choi, Michael Voltaggio and Nguyen Tran (of Starry Kitchen) for a new campaign for Oreos.
Created in collaboration with production company Decon and directed by Claire Cottrell, the series features “Oreo hacks,” with the chefs repurposing the sandwich cookies in inventive, delicious ways. Choi, who you may remember was recently featured in a Google Glass spot, crumbles Oreos into a chicken tender crust that seems like a delicious late night snack. Voltaggio, meanwhile, transforms the cookies into dessert tortillas, accompanied by a shandy created with Lemon Oreo creme. Chan comes up with an “impulse hack” based on other items found in a convenience store, combining Oreos with pound cake, cherry soda and salted peanuts to make a kind of bread pudding. Before introducing their recipes, each chef waxes nostalgic on eating Oreos growing up and shares their different methods of consumption (Voltaggio is an Oreo puller, while Choi is more of a traditionalist). It’s a fun campaign, and should help shed a different light on the brand — especially since the videos point viewers to Oreo’s Tumblr, where they can get the recipes for the Oreo hacks. Stick around for Voltaggio and Tran’s Oreo hacks and full credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
CNN to Show Documentaries in 9 P.M. Time Slot
Posted in: UncategorizedColbert to Succeed Letterman on ‘Late Show’
Posted in: UncategorizedTheForestBank.org: Church
Posted in: Uncategorized

The Forest Bank is a NGO that protects wild forests in Argentina. By giving 10 dollars per month, people can become the guard keeper of 10 square meters of forest. They can follow up their selected area through the web site’s map and the NGO labels a space in the map with their name together with a wooden stick placed in the actual spot.
Advertising Agency: JWT, Argentina
Executive Creative Directors: Anita Ríos, Sebastián Castañeda
Art Director: Tomas Lavagno
Copywriter: Miguel Dianda
Account Director: Mechi Sobbrero
Agency Production Director: Cosme Argerich
Agency Producer: Belén solimano
Production House / VFX Company: Bitt Animation
Directors / Vfx Directors: Cristián Morales, Franco Bittolo
Executive Producer: Mariana Motta
Producers: Marcos Ferrari, Ariadna Ortiz
Art Director: Facundo Duke Viggiano
Matte Painters: Rodrigo Tabarez, Nicolas Morales
Photography Direction: Martin Nico
3D Modeling: Marcelo Ikegaki, Federico Gomez, Diego Pascual
Lighting: Guido Luciani, Federico Gomez, Agustin Gonzales
Animation: Alejandro Ohanian, Leandro Pedrouzo
Crowds: Federico Gomez
Compositing: Pablo Zamparini, Nicolas Fernandez, Sebastian Barreiro
Colorist: Ale Armaleo
Simulation: Marcelo Ikegaki, Federio Gomez, Diego Pascual
Sound: Cluster Music
Group M wins Vodafone’s £600m media account
Posted in: UncategorizedVodafone has awarded its estimated £600 million global media planning and buying account to Group M’s MEC, with the UK account being run through a ‘Team Red Media’ unit.
Bekol: Sonar Invasion
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Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriters: Liron Cohen, Shachar Aylon
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executives: Lior Gavish, Reni Bracha
Production: Dorit Gvili
Programming: Yonatan Mor, Oren Shtark
Digital Designer: Michael Shely