Hasta La Creative!

Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks.

Why they went with cops trying to pull someone over, I have no idea; the concept doesn't really need them, and neither does the visual gag they're setting up (being outpaced by a slow-moving bird). But I suppose the randomness is part of the charm.

I suppose Wheat Thins probably should be a controlled substance, though. They taste too good to not be drugs somehow.

Credits below.

CREDITS
Client: Wheat Thins
Spot: "Air Chase"

Agency: Being, New York
Executive Creative Director: Matt Ian
Creative Directors: Samira Ansari, Lisa Topol
Copywriter: Jerome Marucci
Art Director: Steve McElligott
Executive Producer: Jason Souter
Director of Business Affairs: Samantha Norvin
Broadcast Traffic Manager: Betty White Butler
Talent Manager: Felicia Simmons
Group Account Director: Brett Edgar
Account Director: Hayden Lockaby
Account Executive: Kelly Mendola

Production Company: Dummy
Director: Harold Einstein
Executive Producer: Eric Liney

Editorial: Mackenzie Cutler
Editor: Erik Laroi
Executive Producer: Sasha Hirschfeld
Postproduction: Evan Meeker
Sound Designer: Sam Shaffer

Visual Effects: Moving Picture Company
Executive Producer: Justin Brukman
Producer: Adele Major
Visual Effects Supervisor: Ricky Weissman
Visual Effects Team: Chris Bernier, Mikael Pettersson, Marcus Wood, Carolyn Figel, Sang Lee

Telecine: Co3
Colorist: Tim Masick

Audio Mix: Sound Lounge
Mixer: Tom Jucarone
Music: Butter
Composer: Dave Quattrini
Producer: Annick Mayer
Executive Producer: Ian Jeffreys