Hasta La Creative!

W+K have just unveiled their latest FIFA World Cup 2014 spot for ESPN, raising excitement for the event with just about 2 months left until it kicks off in Brazil on June 12th.

Entitled “I Believe,” the 60-second spot attempts to pump up Americans for the event, which has gained popularity nationally in recent years. Shots of Team USA in action and crowd footage are accompanied by a chant of “I believe that we can win.” Given the odds against the American squad, “I believe that we can make it past group stage” seems a bit more realistic. Around the 53 second mark of the ad, a Nike “Just Do It” stadium billboard is clear in the background of the in-game action. Given that Nike is (of course) a W+K client, we can’t help but wonder if this was an intentional (and rather slick) move on W+K’s part.

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