Hasta La Creative!

Em março, mostramos por aqui HeforShe, iniciativa da UN Women em que homens assumiam o papel de porta-vozes da igualdade de gêneros. A ideia era que muitas vezes os homens conseguem ser mais ouvidos do que as mulheres, provavelmente a razão que levou a Casa Branca a criar uma campanha contra a violência sexual em que apenas ouvimos vozes masculinas.

Daniel Craig, Benicio Del Toro, Dulé Hill, Seth Meyers e Steve Carell se juntaram ao presidente Barack Obama e ao vice-presidente Joseph Biden para explicar o que caracteriza a agressão sexual/estupro, e lembrar que as mulheres não são culpadas, mas vítimas.

O filme conta com legendas em inglês e vale a pena prestar atenção na mensagem.

Post originalmente publicado no Brainstorm #9
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The cartoonist’s latest work chronicles her parents’ decline, and she finds a spot for them.

La photographe Juliette Bates a fait une série de photos très conceptuelles, intitulée « Histoires Naturelles ». Une dominante de noir et de blanc, ainsi que des oiseaux et un crâne de squelette qui traversent beaucoup ses photos : sa série pleine de mystère et d’originalité est à découvrir dans la suite de l’article.

Today Burger King dropped the first spot by its new global AOR, WPP agency David.

As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about as meta as you would expect.

It’s also more than a little “Rocky”: there’s an Italian trainer; there’s an instrumental montage; there’s at least one raw egg; there’s Screech as a costumed Mexican chicken fighter.

The campaign isn’t as interactive as its predecessor; while the rollout included a series of missing person-style print ads, viewers can’t tell this chicken what to do (and yes, we know the responses were pre-recorded in 2004).

The big question, given the spot’s very open-ended conclusion and the fact that BK CMO Eric Hischorn told USA Today that “[The Chicken] will stick around going forward”: where will the sequel go?

continued…

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) The Cupcakes and Cashmere Indigo Dye Napkins can be replicated at home. Author Emily Schuman provides an easy to follow DIY guide for those interested in creating these tie-dye pieces which can be…