Photo-Taking Photography – Crossroads of Reality by Benoit Paille Addresses Virtual Pictures (GALLERY)

(TrendHunter.com) Crossroads of Reality by Benoit Paille, a Canadian photographer based in Montreal, is a photo series that focuses on the act of snapping pictures. Yet that simply scratches the surface of the…

FleishmanHillard Launches ‘Native Newsroom’ Via LinkedIn


FleishmanHillard has launched what it has dubbed the Native Newsroom in a non-exclusive arrangement with LinkedIn, effectively establishing a content-marketing service built for b-to-b clients.

Developed with feedback from LinkedIn, the Native Newsroom will provide companies with a service to help attract audiences through relevant content for their brands —

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from press releases to white papers and professional commentary.

Clients signing up for Native Newsroom will have access to a “content studio, brand journalists and audience-management teams specializing in b-to-b communications,” according to Fleishman. That will be backed by a content-marketing campaign and come with an analytics package to gauge ongoing efforts and predict what will work in future campaigns.

Continue reading at AdAge.com

FCB Mayo, UTEC Create Air-Purifying Billboard

Last year FCB Mayo (then Mayo Draftcb Peru) teamed up with The University of Engineering and Technology (UTEC) in Lima, Peru, to create the world’s first water-generating billboard in the desert city. The innovative campaign generated a lot of buzz, and a lot of attention for UTEC. This year, FCB Mayo teamed up with UTEC again to create an air-purifying billboard, an answer to the construction boom in Peru.

The billboard, located at a construction site in Barranco, Peru, contains an air-purifying system, developed with Peruvian technology, capable of cleaning large volumes of air by removing dust, metal and stone particles that inevitably escape into the air during construction. The billboard cleans air to a level that is “apt for human respiration, according to international and national air quality standards,” with the cleaner air impacting within a file mile radius of the site, benefiting residents of the area as well as construction workers. Operating “by means of thermodynamic processes that occur in nature, such as pressure, vaccuum and decreasing temperature,” the machine is highly efficient, with energy consumption of 2.5Kw per hour.

“This billboard seeks to spark young people’s interest in engineering, said Jessica Rúas, director of promotion at UTEC. “It is closely aligned with the university’s mission of educating creative engineers who are sensitive to social needs and have extensive scientific knowledge that enables them to become researchers and find solutions to society’s problems.”

“Putting our own ingenuity into action gives us great satisfaction, because in addition to the creative challenge it presents, it enables us to raise awareness, inspire and innovate in our work as advertising professionals,” added Juan Donalisio, creative director at FCB Mayo. “UTEC is a client that constantly challenges us, because its approach is not traditional. The university represents change. Therefore, its advertising does as well, and that makes us think about what is nearly impossible to do, in order to do it.”

See the case study video above to learn more about the campaign, and stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Video From AOL’s Lavish Brooklyn NewFronts: Muscle on Display


Web video is a critical business for AOL, which is betting its future on it along with premium content and ad technology. And Monday night, the most critical night of the year for its video business, AOL put its sales muscle on display at its NewFronts presentation in Brooklyn.

Continue reading at AdAge.com

Time Inc. Ads Fall Again, Unless You Count AmEx Acquisition


Time Inc. revenue increased to $745 million in the first three months of this year, up 1% from the the period a year ago, parent Time Warner said Wednesday. Subscription dollars rose 5% to $270 million. Ad sales were essentially flat at $390 million.

But its year-over-year comparisons were helped, again, by the company’s acquisition of American Express Publishing last October. That brought magazines including Travel & Leisure and Food & Wine into a portfolio of brands isuch as Sports Illustrated, Fortune, InStyle and Time. Both Time and People published an additional issue in the first quarter, also helping lift revenue.

If you look only at continuing operations and don’t count the additional cash from American Express Publishing, revenue would have fallen 5%, with advertising down 7% and subscriptions flat.

Continue reading at AdAge.com

Kraft Macaroni & Cheese: Babysitter

Advertising Agency: CP+B, USA
Executive Creative Director: Adam Chasnow
Creative Director: Michael Raso
Copywriter: Emily Salas
Art Director: Tyler Gonerka
Director of video production: Chad Hopenwasser
Senior Integrated Producer: Katie Porter
Junior Integrated Producer: Alina Moeller
Production Company: Hungry Man
Director: Hank Perlman

Kraft Macaroni & Cheese: Pregnant

Advertising Agency: CP+B, USA
Executive Creative Director: Adam Chasnow
Creative Director: Michael Raso
Associate Creative Director / Copywriter: Paul Sincoff
Associate Creative Director / Art Director: Kyle Jones
Director of video production: Chad Hopenwasser
Senior Integrated Producer: Katie Porter
Junior Integrated Producer: Alina Moeller
Production Company: Hungry Man
Director: Hank Perlman

Affiliate Marketing And Advertising Isn’t The Easiest Thing To Do But Blogging Can Help Generate More Product Sales

For individuals looking to make cash online, you’re going to find that this is something which isn’t as difficult as many men and women make it out to be. We are speaking about marketing affiliate programs in order to earn a commission, and when you understand the best way to go about doing this you’ll be able to make money on the net. In order to do this properly your best bet would to be setting up a blog which is centered around a specific niche market. On this page we’re going to be talking about everything you should be doing with regards to advertising affiliate programs on a blog.

Choosing a niche that you are interested in and can be profitable in will be the first step and naturally locating affiliate products that fit into this niche will be the next step. Do not believe what you may possibly have heard from men and women about not entering certain markets due to the amount of competition in these markets, simply because you can end up being profitable in just about any niche. Once you choose your niche you are going to want to choose a domain name which will actually fit into this niche and will complement the topic of your blog.

In relation to installing the blog on your domain you’re going to see that in your cPanel that’s related to your hosting account there’s a program that will do this for you automatically. The affiliate products you are promoting may very well have a section just meant for affiliate marketers that will allow you to select banners that you could place on your internet site. Another thing I ought to mention is that you need to ensure these banners are all over your website and not just on one page.

It is now time for you to begin your content creation and you ought to take into account that this information that you post on your blog should be useful to other folks. Every time you put a new post on your blog it’s really important that you actually build back-links pointing to that page directly. The necessity of building these back-links is making sure that the various search engines know that this page has been produced and can also start sending traffic to those pages. Another thing I should point out is you need to keep your blog updated daily and build back-links to all the new content each and every day.

If you stick to everything that we’ve explained here on this page you will recognize that you’ll continuously be building content which is indexed in the search engines, thereby getting a steady stream of traffic. As your traffic continues to increase daily you’ll see that a lot more individuals will wind up clicking on the banners on your blog which is how you’ll wind up creating an income from the affiliate programs. You will needless to say also find that there are some other ways to generate traffic to your blog but the information above will be a fantastic place to start.

Read the Angry, Funny Letter From a Defiant Scottish Brewer Winning the Web


It should be noted, though, that not everyone is so charmed:

Indeed, Watt and his fellow BrewDog co-founder Martin Dickie — who were notorious enough to land their own travel show, titled “Brew Dogs,” on the Esquire Network — are pretty clearly just borrowing from a well-thumbed (and still usually successful) marketing playbook.

P.S. It’s worth adding here that five years ago, The Flying Dog Brewery of Frederick, Md., tussled with the Michigan Liquor Control Commission over its Raging Bitch Belgian-Style India Pale Ale, which the regulatory body banned after finding that its label was “detrimental to the health, safety, or welfare of the general public.”

Continue reading at AdAge.com

Broken Miniature Houses Series

Basée en Dakota du Nord, la photographe Ofra Lapid s’est inspirée des maisons en ruine pour sa série « Broken Houses ». Elle a pris des photos de maisons abimées par le temps pour ensuite en faire des modèles miniatures. Une sélection de sa série est disponible dans la suite de l’article.

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Time Warner’s Profit Rises On Strength in Film Unit

The growth from movie and cable businesses helped fuel a 9 percent increase in revenue to $7.5 billion, from $6.9 billion during the same period a year ago.



La Primitiva Lottery: We don’t dream cheap

Agency: Publicis, Madrid, Spain
Executive Creative Director: Rafael Santamarina
Creative Director: Bitan Franco
Agency producers: Gustavo Samaniego, Laura Guerrero
Account team: Belen Segura, Sonia Encinas
Sound Studio: Sonomedia

Doner Takes on Youth Homelessness for Bellefaire JCB

Today Doner launched an integrated campaign on behalf of Bellefaire JCB, “an innovative organization that provides exceptional care, education, and advocacy to enhance the emotional, physical and intellectual well-being of children, young adults and families” to raise youth homelessness awareness.

The centerpiece of that campaign is “Take A Closer Look,” a series of faceless figures set up across Greater Cleveland, each wearing a sweatshirt describing the reason for their homelessness as a way to communicate the message that homelessness is not a choice, and that young people are driven to homelessness by forces beyond their control. For example, one of the shirts reads “My dad kicked me out of the house because I’m gay,” while another says “My mother’s boyfriend hurts me.” A sticker on the floor in front of each figure further describes the situation and offers ways to help. The campaign also includes TV and radio PSAs, social media and print components. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

In China, It’s Time For More Brands To Give Back


Globally, more brands are learning the power of giving back to the people they sell products to. But in China, a country with an endless list of social and environmental challenges to tackle, branded corporate social responsibility campaigns aren’t making as much impact as they could.

The missed opportunity is especially striking since middle-class Chinese consumers use social media and their smartphones way more than their American counterparts do, often for vocalizing opinions on social or environmental matters.

It’s not that there is a lack of corporate social responsibility campaigns in China: Fujifilm, Coca-Cola and Starbucks have all created initiatives to give back to different communities in China — raising money for mothers in need, generating awareness on breast cancer and even creating a barista university.

Continue reading at AdAge.com

Watch Last Night’s New TV Spots From Dos Equis, Booking.com, Sharpie and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Dos Equis continues its push to start celebrating Cinco de Mayo on Friday (Creativity made an earlier spot in this campaign an Editor’s Pick), Macy’s kicks off its Mother’s Day Sale (May 11 this year, unless Dos Equis moves it), Booking.com endorses the idea of taking solo vacations, and Sharpie serves up a bunch of its “50 Ways to Get a Prom Date.”

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

IKEA beds: Family tree, 3

Where family starts.

Advertising Agency: thjnk AG, Hamburg, Germany
Creative Directors: Armin Jochum, Torben Otten, Georg Baur, Bettina Olf
Art Director: Niko Auf dem Berge
Copywriter: Karl Wolfgang Epple
Art Buyer: Lina Eggers
Photographer: Kerstin Lakeberg
Account managers: Björn-Thore Bietz, Constanze Frink, Svenja Gollmer, Meike Freymuth
Published: January 2014

IKEA beds: Family tree, 2

Where family starts.

Advertising Agency: thjnk AG, Hamburg, Germany
Creative Directors: Armin Jochum, Torben Otten, Georg Baur, Bettina Olf
Art Director: Niko Auf dem Berge
Copywriter: Karl Wolfgang Epple
Art Buyer: Lina Eggers
Photographer: Kerstin Lakeberg
Account managers: Björn-Thore Bietz, Constanze Frink, Svenja Gollmer, Meike Freymuth
Published: January 2014

IKEA beds: Family tree, 1

Where family starts.

Advertising Agency: thjnk AG, Hamburg, Germany
Creative Directors: Armin Jochum, Torben Otten, Georg Baur, Bettina Olf
Art Director: Niko Auf dem Berge
Copywriter: Karl Wolfgang Epple
Art Buyer: Lina Eggers
Photographer: Kerstin Lakeberg
Account managers: Björn-Thore Bietz, Constanze Frink, Svenja Gollmer, Meike Freymuth
Published: January 2014

With Ad Network, Facebook Targets Rest of Mobile World


After tests that date back to 2012, Facebook has formally launched its in-app mobile ad network, which will use the full suite of targeting options available within the social network itself.

That means that marketers can target Facebook users within other mobile apps based on their interests, likes and the demographic data that they provide to the social network, as well as via the more sophisticated targeting options Facebook offers, such as “custom audiences,” which uses a marketer’s CRM data.

Announced at its developer conference f8 today, the “audience network” is partnering with a relatively small set of publishers that include the Huffington Post, vintage clothing site Vinted and popular game Cut the Rope. Banners and interstitials as well as more native formats that can mimic the ad experience of Facebook’s own news feed ads will be shown. Target, Coca-Cola and Audible have been advertisers during the recent test.

Continue reading at AdAge.com

PayPal apresenta nova identidade visual

O PayPal revelou sua nova identidade, com um trabalho desenvolvido pela Fuseproject. A nova marca busca refletir a praticidade de uso da ferramenta e a conexão entre pessoas, como princípios básicos da empresa.

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o primeiro redesign promovido pelo PayPal desde 2007.

Junto do novo logo, o PayPal lança também uma campanha global criada pela Havas Worldwide, com a assinatura “People Rule”. Assista aos dois comerciais abaixo:


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