Kickstarter comemora 5 anos com vídeo sobre sua trajetória

Na última segunda-feira, o Kickstarter completou 5 anos de atividades, e para marcar a data, colocou no ar um vídeo que  relembra a trajetória da plataforma de crowdfunding.

Apresentando pelo co-fundador Yancey StricklerA Brief History of Kickstarter relembra como surgiu a ideia para a criação da plataforma e qual foi o primeiro projeto colocado no ar – uma camiseta com Grace Jones estampada -, mas que acabou não virando.

Como se fosse uma apresentação com slides, Strickler vai mostrando a evolução do Kickstarter, os projetos incríveis que foram aparecendo ao longo do caminho, com os ídolos dos fundadores tentando financiar seus projetos na plataforma.

Hoje, a equipe conta com 70 pessoas, foram 60.738 projetos financiados, com US$ 1.089.744,046 levantados. E a julgar pelos últimos 5 anos, isso é só o começo.

 

Brainstorm9Post originalmente publicado no Brainstorm #9
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Retro Technology Lego Kits

L’artiste Chris McVeigh a eu l’excellente idée d’utiliser les différentes briques Lego afin de reconstituer de façon minimaliste des objets technologiques dépassés mais symbolisant notre époque. Des premières TV à la Nintendo Nes, vous pouvez refaire ces créations chez vous, l’artiste dévoilant sur son site les instructions à suivre.

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My Media Week: Francis Turner

This week, Francis Turner, managing director of Adyoulike, scopes out new staff and office space following the acquisition of Content Amp by Adyoulike and discusses what native advertising is and what it isn’t.

New York Times adapta seu logo para conteúdo em vídeo

O New York Times inaugurou um hub dedicado ao conteúdo em vídeo, e para tanto fez uma adaptação de seu clássico logo, que será utilizado dentro da plataforma.

Proposto pelo estúdio Work Order, o “T” foi sutilmente alterado, incluindo um símbolo de play. A intenção é refletir uma união harmoniosa entre velha e nova mídia.

Times

Desde o início do ano, o New York Times vem investindo forte em conteúdo multimídia. O hub de vídeos conta com 14 diferentes canais, e oferta de publicidade nativa. Apenas no mês de março, foram publicados 430 novos vídeos no site do clássico jornal, contra 270 em 2013 inteiro

Abaixo, a versão animada do logo:

Para acompanhar a iniciativa, será lançada também a campanha “Beyond Words”:

Times

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Smart watch que nada – a novidade é o Nod, um smart ring que reconhece gestos

Mais do que criar um wearable, a startup Nod queria melhorar como lidamos com interfaces diversas, como a de uma smart TV ou de um gadget dentro das nossas casas. Não seria tão mais fácil se pudéssemos só gesticular de um jeito diferente para alcançar um resultado?

O que já é (razoavelmente) possível com tecnologias como o Kinect poderá ficar ainda mais acessível com o Nod, um anel inteligente que se conecta com interfaces através de Bluetooth e consegue reconhecer o movimento dos seus dedos.

É possível apontar o indicador para selecionar, mover a mão para os lados para navegar pelas telas e até mesmo controlar luzes e o termostato apenas usando gestos manuais. Quem quiser pode até jogar usando os Nods como controles – em games de tiro em primeira pessoa, é possível utilizar dois Nods simultaneamente para atirar com duas armas ao mesmo tempo.

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Esse ‘smart ring’ usa quase as mesmas especificações técnicas de fitbands como o Fitbit, e permite a conexão Bluetooth com uma variedade de dispositivos, que vão desde TVs LG Smart (a partir de 2012), passando por acessórios como o Roku, Google Glass, smartphones e tablets. Além de ser uma boa forma de evitar a irritação de precisar digitar o nome de um filme no Netflix usando setas direcionais e um botão de ‘OK’, o Nod traz uma experiência de controle que é mais próxima do que fazemos no dia a dia, e bem menos brega do que ficar ‘falando’ com a sua TV (ou com a Siri ou o Google Glass).

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O Nod será comercializado em 4 diferentes tamanhos – P, M, G e XG – e acompanhará encaixes internos para um ‘ajuste fino’ dos anéis no dedo dos usuários. Chris Davies, do Slashgear, que acompanhou uma demonstração ao vivo, destaca um detalhe interessante: o Nod exige muito menos movimento físico para funcionar, diferente do que acontece com o Kinect da Microsoft, por exemplo. Em alguns casos, a sensitividade dos sensores chega a ser alta demais (eles são capazes de ter um controle de resolução de até 32 mil DPI), o que é um exagero para controlar a interface de uma smart TV, mas é ideal para jogos de tiro em primeira pessoa.

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A princípio, os desenvolvedores do Nod não pretendem transformá-lo em um wearable com ‘tendências fitness’, mas o hardware traz todos os sensores que gadgets como o Fitbit ou a Jawbone UP24 possuem, o que permitiria que empresas terceiras trabalhassem em uma interface do tipo para o Nod.

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O smart ring vai custar 149 dólares, e já está disponível para pré-venda, com entrega prevista para os próximos meses.

Seria essa uma versão tech do “one ring to rule them all”? 😉

Brainstorm9Post originalmente publicado no Brainstorm #9
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Humongous Remote-Controlled Helicopters – This RC Helicopter Takes the Cake for Biggest RC Vehicle

(TrendHunter.com)

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Controlling an RC helicopter isn’t the easiest thing, not in the way that controlling an RC car is anyway. Imagine taking that already difficult to control toy helicopter and making it huge,…

Miller Cuts Ties with Saatchi & Saatchi NY

millercoorsMillerCoors is cutting their ties with Saatchi & Saatchi New York, lead agency on Miller Lite since early 2012, Ad Age reports. Saatchi & Saatchi New York was also lead agency on the newly launched Miller Fortune, an extension of the Miller brand with higher alcohol content. Earlier this year MillerCoors moved a significant portion of the Miller Lite account to a collection of WPP agencies, who played a major role in Miller Lite’s latest campaign. The move also follows a long-term sales decline for the brand.

“We appreciate the efforts and professionalism from [Saatchi & Saatchi New York CEO] Brent Smart and his team behind our brands,” Pete Marino, MillerCoors VP-communications, said in a statement to Ad Age. “Any immediate needs for Miller Lite and Miller Fortune will be handled by other roster agencies, though we have a lot of current work to draw from that we recently debuted at our sales and marketing conference. We have no timetable for the longer term, and will take our time making decisions that strategically make sense for both brands.”

New Career Opportunities Daily: The best jobs in media.

Listerine Follows A Day in the Mouth of a Football Fan


If the link between Listerine and the FIFA World Cup isn’t obvious, a new global spot for the Johnson & Johnson brand spells it out by showcasing a day in the mouth of a fan.

The ad, by JWT London, is scheduled to run in 44 countries and builds on the “Power To Your Mouth” campaign, which launched in 2012. It shows just how busy the mouth of a soccer fan can get: blowing a vuvuzela or a whistle, eating chips and hot dogs, biting nails in anticipation, kissing a good luck coin and shouting really loudly.

“The World Cup is a good opportunity to get people to reconsider the importance of oral care beyond cleaning your teeth, and to consider what a mouth goes through,” said Mike Marquis, VP-global oral care at Johnson & Johnson.

Continue reading at AdAge.com

Moody Urban Lookbooks – The Raised By Wolves SS 2014 Lookbook Offers Non-Floral Options for Spring (GALLERY)

(TrendHunter.com) The Raised by Wolves SS 2014 lookbook showcases the brand’s commitment to providing edgy-yet-comfortable streetwear. The collection features short-sleeve button downs, jerseys, mesh shorts and…

Opel Lane departure warning system: Opera singers


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Opel

Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Art Director:Julien Hérisson
Copywriter:Montassar Chlaika
Art Buyer:Sylvie Reveillard
Photographer:Illario, Magali
Retoucher:Les Demons
Print Production:The Shop

Stpp HS2: Fox, Owl, Rabbit


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Stpp HS2

What the cuss! Help save our wildlife before it’s too late.

 

Advertising Agency:Vinny&Friends, London, United Kingdom
Creative Director:Jason Vinny Vinciguerra

Surfrider Foundation: Beaches cleaning days


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Surfrider Foundation

Beaches cleaning days.

Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Art Directors:Guillaume Auboyneau, Steven Guyard
Copywriter:Eric Lavenac
Art Buyer:Claire Nicaise-Schindler
Illustrator 3D:Asile Paris
Print Production:The Shop

Samsung Galaxy S5: Colors


Film
Samsung

Advertising Agency:Cheil Worldwide, USA
Chief Creative Officer:Kate Oh
Director:Liukh Yu
Art Director:Tae Jin Lim
Producer:Lee Seok Kim, Melina Osornio
Account Manager:Winnie Hwang
Production Company:Stardust
Managing Director:Dexton Deboree
Executive Producer:Sue Lee
Creative Director:Sean Starkweather
Storyboard Artists:Ken Lee, Tristyn Pease, Judah Dobin
Designers:Ken Lee, D?Ara Nazaryan, Angela Ko, Luis Salcedo, Randy South
2D Animators:Evan Stalker, Theo Alexopoulos, Laura Yilmaz, Rachel Yonda, Michael Relth, Peter Lee, Louis Morton, Max Graenitz
Compositors:Evan Stalker, Theo Alexopoulos, Michael Relth, Peter Lee
Lead Modeler:Sharlene Lin
Modeler:Piero Desopo
3d Animation:Kevin Culhane, Evan Stalker
Texture & Lighting:Kevin Culhane, Evan Stalker

Colgate Total: Mighty Mouth, Intergalactic Mouth


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Colgate

The mightiest mouth protection.

 

Advertising Agency:Y&R RedFuse, New York, USA
Global Creative Director:Gloria de la Guardia
Creative Director:Marco Walls
Associate Creative Director:Hernán Ibañez
Art Directors:Marco Walls, Hernán Ibañez
Copywriter:Samuel Melgar
Illustrator:Ricardo Salamanca

Dukto Drain Opener: Bear, Elephant


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Dukto

Let them run free.

Advertising Agency:Fahrenheit Ddb, Lima, Peru
Executive Creative Director:Ricardo Chadwick
Creative Director:Ricardo Mendoza
Head Of Art:Luciano Leone
Illustrator:Estilo3D

Megogo: Wawes


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Megogo

See the sound.

Advertising Agency:Michurin, Kiev, Ukraine
Creative Director:Iryna Mietnieva
Copywriter:Iryna Mietnieva
Art Director:Andrey Zhulidin
Illustrator:Vladimir Lisin

Alis: Light


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Alis

Very very nice board collection out now.

Advertising Agency:Tbwa\Copenhagen, Denmark
Creative Director:Tobias Lykke Aggergaard
Art Director:Mikkel Møller
Copywriter:Mikkel Møller
Photographer:Morten

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Bengtsson
Photo editing:Kim Bredahl, Werkstette

NatGeo Kids Creates Cover So Small, 2,000 Could Fit on a Grain of Salt

I know it can seem like the magazine business is shrinking, but this is ridiculous.

According to the folks at Guinness World Records, National Geographic Kids just created the world's smallest magazine cover. It measures 11 by 14 micrometers, roughly the size of a red blood cell—so small that 2,000 of the covers could fit on a grain of salt.

The cover was etched into plastic using an IBM silicon chisel with a tip that's 100,000 times smaller than the point of a pencil. The image, chosen by readers, shows twin pandas. Aww!

Obviously this microscoping approach to printing isn't going to do much to increase readership. The technology is actually expected to be used for applications like security tagging of passports and artwork.




Alis: New board collection out, 3

Very very nice board collection out now.

Advertising Agency: TBWA, Copenhagen, Denmark
Creative Director: Tobias Lykke Aggergaard
Art Director / Copywriter: Mikkel Møller
Photographer: Morten Bengtsson
Photo editing: Kim Bredahl / Werkstette
Published: January 2014

Alis: New board collection out, 2

Very very nice board collection out now.

Advertising Agency: TBWA, Copenhagen, Denmark
Creative Director: Tobias Lykke Aggergaard
Art Director / Copywriter: Mikkel Møller
Photographer: Morten Bengtsson
Photo editing: Kim Bredahl / Werkstette
Published: January 2014