Microsoft Goes with IPG, Dentsu Aegis

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Microsoft’s nearly four-month long agency review process is over.

Today brings news that the company chose IPG for ads and Dentsu Aegis for media. The release reads:

“At Interpublic Group, creative, localization and deployment will be handled by various agency teams throughout IPG’s global network.”

…which means a lot of work for a lot of people since Microsoft’s annual media spend totals more than $1 billion.

Last month the company’s RFP told the agencies involved in the review that they should be “open to change”, and VP/CMO Chris Capossela writes that both new parties fit that bill:

“We believe both groups will help us communicate more strategically and efficiently in a rapidly evolving marketplace.”

The company reportedly stuck with former Bill Clinton flack Mark Penn to handle the big decision. We can only hope its “Scroogled” campaign doesn’t have quite as many lives.

New Career Opportunities Daily: The best jobs in media.

PayPal brand refresh targets ‘modern world’ of mobile and wearable tech payments

PayPal is rolling out a new brand identity and global ad campaign to reposition the company for the “modern era” of mobile and wearable device payments.

William H. Honan, Journalist and Author, Dies at 83

Mr. Honan was

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a culture editor for The New York Times and the author of several books.



Coldplay hides new album lyrics in classic books in libraries worldwide

Coldplay has been promoting its new album ‘Ghost Stories’ by hiding lead singer Chris Martin’s hand written lyrics in libraries across the globe.

Celebrities Join White House PSA Against Sexual Assault

The White House has issued a new PSA empowering people to stand up against sexual assault as part of its "1 Is 2 Many" campaign.

Seeing President Barack Obama, Vice President Joe Biden and some of Hollywood's elite (Daniel Craig, Benicio Del Toro, Steve Carrell, Dule Hill and Seth Meyers) speak out against sexual assault is heartwarming, and hopefully the use of celebrities—and maybe our collective fascination with celebrity culture—will help this message spread.

Watch the PSA and you’ll take note of how it is carefully worded: "If she doesn't consent, or if she can't consent, it's rape, it's assault, it's a crime." The important distinction of whether someone can consent is thankfully highlighted, as many sexual assaults happen while the victim is drugged, drunk, passed out or otherwise incapacitated.

The PSA also emphasizes that if you see something happening you should do something (which, duh!) and that the victim shouldn’t be blamed. "If I saw something happening," says Craig, aka Mr. James Bond, "I'd help her. I'd never blame her."




Pornhub Marks Arbor Day by Planting a Tree for Every 100 Big-Wood Videos Watched

This Arbor Day season, Pornhub has found a new way to celebrate its commitment to giving America wood.

The adult site says it will plant a tree for every 100 videos watched in the site's "Big Dick" category. The "Pornhub Gives America Wood" promotion (landing page is porn-free) is part of an ongoing safe-for-work approach to marketing that has helped broaden Pornhub's buzz.

Recently, AdFreak covered Pornhub’s SFW amateur advertising contest, a witty repository of wink-wink-nudge-nudge visual puns.

But Pornhub is still fairly new to these kinds of promotions. For example, right now there's no telling where the trees are going. Not wanting to be premature, the site hasn’t chosen a partner to actually plant the trees (more than 13,000 of which have already been earned). Once this limited-time offer is over, Pornhub will choose among Arbor Day Foundation, Trees for the Future and American Forests.

You only have until midnight on May 2 to contribute, so if you love the earth, you better get to work getting off as soon as you get off work.




Microsoft Moves Ad and Media Business to Dentsu Aegis and IPG


Microsoft is moving its multibillion-dollar ad and media business, indicating a fresh-start approach under newly appointed CMO Chris Capossela.

The tech giant has selected Interpublic Group as agency of record for advertising and global deployment while Dentsu Aegis will handle media planning, media buying and search advertising, the company said in a statement.

“We are thrilled to work with the teams at IPG and Dentsu Aegis,” said Chris Capossela, Microsoft exec VP-CMO. “We believe both groups will help us communicate more strategically and efficiently in a rapidly evolving marketplace.”

Continue reading at AdAge.com

Red Roof Inn Upgrades Locations, Appeals to Millennials


Red Roof Inn has shelled out $150 million to renovate its properties. What drove that decision? The reviews on Trip Advisor.

Marina MacDonald, who was named CMO in January, says she gets every single Trip Advisor review delivered to her phone. It’s been a key resource as the hotel chain upgrades its properties, ripping up carpet, replacing dated countertops, swapping out sinks and adding amenities like flat-screen TVs, Serta beds and free snack boxes.

Introducing consumers to the new brand, dubbed Red Roof Plus+ — part of the hotel’s ongoing ‘NextGen’ renovation program — is Ms. MacDonald’s first order of business. Marketed as “upper economy segment,” Red Roof Plus+ provides the chain some wiggle room in terms of prices — enabling it to charge an additional $10 to $12 for renovated rooms. This year, about 40 locations are slated to open.

Continue reading at AdAge.com

Empty Spaces Photography

Originaire de l’Ohio, c’est dès 16 ans et après avoir pu jouer aux jeux vidéos de la série d’horreur Silent Hill que le photographe Jonny Joo s’est passionné pour les lieux abandonnés par l’homme. Des clichés magnifiques et inquiétants, pris dans plusieurs états des USA, à découvrir dans un livre « Empty Spaces ».

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Kao USA Appoints Arnold Creative Agency on Jergens, John Frieda


Japanese skincare and cosmetics company Kao’s USA arm has appointed Havas’ Arnold Worldwide as its global creative agency of record on John Frieda and Jergens.

The company ended a decade-long relationship with MDC Partners’ KBS+ in February — starting a search for a creative agency on John Frieda, Jergens, Biore and Curel. Who will lead creative on the latter two brands is yet to be decided. John Frieda and Jergens are the two bigger brands in Kao USA’s portfolio.

The search was supported by Joanne Davis Consulting. Arnold is expected to begin work on the brands Thursday.

Continue reading at AdAge.com

FCB Toronto and PFLAG Launch Transgender Awareness Campaign

While the gay rights movement has clearly made major strides in the United States over the past several years, the transsexual community hasn’t received as much attention from the press.

For that reason, the new campaign marking a collaboration between FCB Toronto and advocacy group PFLAG (Parents, Families and Friends of Lesbians and Gays) Canada is significant. As FCB Toronto CCO Robin Heisey writes in the release:

“Transgender issues are often overlooked in today’s society and sometimes not fully recognized within the LGBT community.”

The campaign is both thorough and challenging. Here’s the first TV spot:

A second spot and other elements after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Viña Maipo Gran Devoción Blended Wines: Best Killer, Best Singer


Outdoor, Print
Viña Maipo

Print to communicate the effects of a blend wine in a conversation.

Advertising Agency:Grey, Santiago, Chile
Creative Director:Miguel Angel Cerdeira, Alberto Osorio, Gonzalo Ferrada
Art Director:Guillermo Aracena
Copywriter:Alberto Osorio, Jonatha Chauque
Illustrator:Demian
Photographer:Demian
Retouch:Eduardo Casassus

Martin Sorrell pay surges 70% to £30m

Sir Martin Sorrell, the chief executive of WPP, was paid a total of £29.8 million in 2013, up 70.1 per cent year on year.

AT&T Switches Agency on ‘It Can Wait’ Anti-Texting-and-Driving Push


AT&T’s “It Can Wait” campaign against texting while driving has generated good awareness but hasn’t significantly changed teenagers’ behavior, according to proprietary AT&T research obtained by Ad Age.

Now the mobile giant is trying to improve the results and moving responsibilities for the campaign to digital shop MRY from Omnicom creative giant BBDO, according to people familiar with the situation.

MRY, part of Publicis Groupe, won the assignment after competing in a

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pitch against agencies like independent digital shop Code and Theory and the hipster media-and-marketing empire Vice, in which WPP Group has a stake, the people said.

Continue reading at AdAge.com

Posed Taxidermy Storylines – These Taxidermied Animals Get Posed into Complete Stories (GALLERY)

(TrendHunter.com) Taxidermied animals can either be the coolest or the creepiest things, depending on how you feel about seeing stuffed dead things. These images make them a little bit more bearable by putting the…

Wongdoody Returns with More Busey for Amazon Fire

At the beginning of the month, Wongdoody debuted a new spot for Amazon Fire featuring Gary Busey — which was predictably weird. Now Wongdoody is back with an interactive video, just in case that wasn’t enough Gary Busey for you.

The new video allow viewers to select from 23 items, from a blowfish to a surfboard to a monkey with a party hat, which Busey will then talk to. “Talking to Things With Gary Busey” contains over 450 individual annotations within a 15:30 YouTube video, with each item selected bringing the viewer to a different point in the video. Options to click through to purchase Amazon Fire are spread throughout the video. Apparently the video “also features several secret clips that users can only find by navigating deeper within the experience,” although it’s unlikely most viewers will stick around to discover them as the interactive video adds little to the joke from the original spot, basically drawing out a kind of funny idea well past its welcome point. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Hearst eyes booming luxury market with Town & Country launch

Hearst Magazines is hoping to further tap into the buoyant print market for luxury brands with the launch of a UK version of its venerable US title, Town & Country.

Hedonistic Festival Photography – The Gagnef Festival Photo Series is Raw and Hipster (GALLERY)

(TrendHunter.com) This wild music festival photo series shows us the hedonistic and free-spirited world of the Gagnef Festival. Captured by Swedish photographer Felix Swensson, this almost unknown music festival…

BT maintains pressure on Sky with extended free BT Sport deal

BT today announced plans to continue offering its BT Sport channels for free to its broadband customers for next season’s 2014/1015 Premier League.

Syfy Is Making a Third Sharknado, and We’ve Already Written 5 Pitches for It

Syfy tells Adweek exclusively that it has green-lit a third movie in its increasingly silly Sharknado franchise before even airing the second one (official title: The Second One).

The first flick cost the network a scant $250,000, a cost repaid in social chatter and fan love. Now the network has committed to a third film to be set in a yet-to-be-determined city, presumably with the rest of the principal cast from Sharknado and Sharknado 2: The Second One, provided no airborne carnivorous fish spend their last moments on Earth munching on Tara Reid or Ian Ziering between now and then.

So here, without further ado, are five pitches we feel Syfy should consider while the network tries to figure out how next to fling a funnel cloudful of surprised apex predators teeth-first into the public imagination.

Oh, and for the record, Sharkando 2 premieres Wednesday, July 30, just after San Diego Comic Con. Sharknado 3 is slated to air in summer 2015.

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Starring Nathan Fillion, Portia de Rossi, Alison Brie and Joel Hodgson, the third Sharknado tears apart San Diego during the reunion of cult classic TV series SpaceShark 2025. During a panel Q&A with fans, the down-on-their-luck cast is rent asunder by the very monsters their fictional characters used to battle. Will they learn who engineered this catastrophe? And when they do, will the answer shock them?

Sharknado 3: Sharksplode!

Executive produced by Michael Bay with 35 percent new footage, the world really has a mess on its hands when a waterspout hits a once-in-a-lifetime … uh, thrice-in-a-lifetime … school of sharks—and then a mid-Atlantic oil rig! Now filled with flammable light sweet crude, the angry and frightened fish burst into waterproof flames on impact with the ground. Our only hope may be the brave men and women of the Navy's elite SHaRK unit, who must place themselves in harm's way between hundreds of sharksplosions… and Big Ben.

Wes Anderson's Splendid Third Sharknado

Directed by Wes Anderson from a screenplay co-written with Roman Coppola, Daniel Day-Lewis and Jeff Goldblum star as romantic rivals Commander Jonas Welk and Chef Brent Klein, respectively the captain and the cook of a six-story-tall, 700-foot-long airliner nearing the end of its six-year mission to explore cirrus cloud formations. Tensions run high during the biweekly midair refuelings, though discomfort is offset somewhat by the opulent ballrooms and smoking lounges aboard the jet. When a probe disturbs a nest of rare flying sharks atop the highest mountain in the world, the two men must put aside their differences—and their shared adoration of the first mate (Tilda Swinton)—to rescue the frightened creatures from a dizzying plummet to their demise. Meanwhile, Commander Welk comes to terms with the death of his sister.

Sharknado 3: Shark Fu

An action-packed anime set in the coastal Japanese city of Yokohama in the year 3015, this six-part miniseries follows five cyborg warriors unfairly expelled from the city for dishonoring their jetpack clan, though the fault actually lies with the duplicitous chieftan of an enemy gang of motorcycle-riding scalp-hunters. When the biker gang leader's rash actions trigger a waterspout over the radioactive-shark-infested Uraga Channel, our heroes must regain their honor by developing an entirely new form of airborne martial arts combat before the storm full of sharks tears through Yokohama … on its way to Tokyo.

Sharknado 3: POV

A happy-go-lucky shark, minding its own business off the Great Barrier Reef, is unceremoniously flung into the sky by a storm that propels it toward Queensland, Australia. Though the shark struggles to breathe in the sparse water of the storm, it manages to cling to life by bravely eating as many nourishing tourists as possible. But as the storm makes landfall, our hero begins to worry: will it be able to kill the wicked human leader and avoid the horrifying array of grenades, chainsaws and guns wielded by the human minions? And if so, how will it get back home?

Syfy, please select one or more of the above and make the check out to Adweek.