Ce magnifique projet personnel par Chaotic Atmospheres est destiné à expérimenter l’érosion sur différents terrains. Des formes géométriques prennent en effet place au milieu de ces immenses terrains naturels. Une série de photographies originales à découvrir de manière complète dans la suite de l’article.
Young junior copywriter and recent Miami Ad School graduate Daniel Ogawa has created a website in an attempt to return home to Brazil.
As Ogawa explains, he wants “to go back but can’t without a job, so [he finds himself] forced to stay here in America, trying to get hired for what could be a dream job for young, hardworking American creatives.” Sounds like a nice guy, right? He provides a list of contacts for “Brazilian dream bosses” including Ogilvy Brazil CCO/David founder Anselmo Ramos and asks visitors to the site — cleverly titled “Save American Creatives” to “endorse me the hell out of here.” He’s even written the endorsements for you. After this past winter, can you blame him for wanting to leave New York? Take a look at Ogawa’s portfolio here, and, if you think you might be able to help out, get in touch with one of his prospective future employers. Good luck, Daniel.
New Career Opportunities Daily: The best jobs in media.
The online cartoonist Randall Munroe is about to explore a strange new world — mainstream publishing — and seek out an audience that doesn’t know its Linux from its Lexus.
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It's that time of year again, folks. St. Patrick's Day! A day to commemorate something about snakes and a potato famine, or drinking green beer and singing a little ditty, or … what is it about, anyway?
Judging by today's branded tweets, it's about green clothes, shaming your pets with green clothes, and making green food—and if it's not green, adding green things to it.
Notably quiet are the alcohol brands, with nary a St. Patrick's Day mention from Guinness, Budweiser, Miller Lite … ahh, there you are, Coors Light. Way to come through. Check out some of today's branded St. Patrick's Day banality on Twitter below. Cheers!
Golden, Colo., is sort of like Dublin.
Even we wear green today. Happy St. Patrick's Day! pic.twitter.com/7EvCbc1nse
— Coors Light (@CoorsLight) March 17, 2014
Cat-shaming, courtesy of the ASPCA.
Our adoptables are going #green for St. Patrick's Day! Please help them find homes. http://t.co/O8Kwdbo6zD pic.twitter.com/QjDDJSMZr0
— ASPCA (@ASPCA) March 17, 2014
Why, Rock & Rawhide, why?
Happy #StPatricksDay ! May the #luckoftheirish extend to shelter animals so they find their forever homes! #Slainte ! pic.twitter.com/M6nQ1gXfmC
— Rock & Rawhide (@RockandRawhide) March 17, 2014
Nokia tries a little flag-waving.
Happy St Patrick's Day! #GoNokiaX pic.twitter.com/wGsWswV5p6
— Nokia (@nokia) March 17, 2014
Come again, Tropicana?
Happy St. Patrick's Day! Why not start the day by tossing some green leaves into your smoothie?
— Tropicana (@Tropicana) March 17, 2014
Lucky Charms, this isn't magically auspicious.
Happy St. Patrick's Day! Celebrate by making these fun Lucky Charms cupcakes. http://t.co/836mXHteSU pic.twitter.com/94oAOFQNWs
— Lucky Charms (@LuckyCharms) March 17, 2014
Pillsbury, d'oh.
If you like it, then throw some mint buttercream on it! @shugarysweets will show you how: http://t.co/fYCFo9ambE pic.twitter.com/NT806PGucJ
— Pillsbury (@Pillsbury) March 17, 2014
Brb, headed to JCPenney.
Pinch-free’s the way to be! Happy St. Patrick's Day! pic.twitter.com/P0Np3j2qEt
— JCPenney (@jcpenney) March 17, 2014
Nice try, Papa John's.
Happy St. Patrick's Day! When you order your Papa John's pizza today, don't forget to add the green! http://t.co/Sg0sjjPKjy
— Papa John's Pizza (@PapaJohns) March 17, 2014
DiGior … no way.
kiss me i'm pizza
— DiGiorno Pizza (@DiGiornoPizza) March 17, 2014
At least you put a green M&M in there, Baskin-Robbins.
Topping o' the mornin' to ya! pic.twitter.com/z1ruP74gi9
— Baskin-Robbins (@BaskinRobbins) March 17, 2014
Kellogg's rocks the shamrock.
Celebrate #StPatricksDay with some @RiceKrispies treats. #StPatty #recipe pic.twitter.com/HbNLOxiAqn
— Kellogg's (@Kelloggs_US) March 17, 2014
Charmin's potty humor might just top them all.
May the Luck of Charmin be with you… #tweetfromtheseat pic.twitter.com/qMRLSsDsmO
— Charmin (@Charmin) March 17, 2014
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It’s quite an experience to be living in Seattle, where marijuana has been legalized for recreational purposes. However, retail shops aren’t open yet, and communities and the State of Washington are still passing other laws to cope with the realities of this new business.
And there’s also one thing missing right now: Marketing and advertising on a grander, more sophisticated scale for marijuana-related businesses. This article in Ad Age only gives a hint of what’s happening, or not happening.
The opportunity is there for marketing and advertising folks to gain new business and do great creative, but it requires a level of understanding and maturity that the conversation around marijuana hasn’t reached yet for many people. Potential customers are likely to be those people seeking more reassurance about what they’re buying and who they’re buying from, not people who already have their own sources to buy pot.
There’s still a stigma attached with even discussing cannabis. Even legitimate journalists and news anchors can’t resist making Cheech & Chong references or Cheetos jokes. I think savvy marketers who can rise above those cliches have a real shot at changing the way we think about marijuana.
For ad agencies, the fuzzy legality of working with marijuana-related businesses is holding many people back. With local, state and federal laws often in conflict with one another, there’s a lot of real risk involved. Like many businesses, ad agencies are smart to be skeptical, and for the biggest reason of all: Financial. Most marijuana businesses use cash for everything from paying their suppliers to paying their taxes. There are many nascent startups who can’t guarantee they’ll be in business for long, and paying their agencies may not be a priority. Couple that with evolving tax and liability implications, and it’s no surprise many are taking a wait-and-see approach.
From a creative standpoint, the look and tone is also evolving. It appears that graphic designers and other folks are tapping into either the stereotypical “420” stoner mentality, or trying to pass off an old-world “medicinal apothecary” look and feel for medical marijuana shops, which can make the whole concept look like snake oil. And at the moment, most marijuana-related businesses aren’t scaling beyond their cities.
Still, the market potential is huge. Growing, distributing and retailing are just the start. Banking, insurance, security, payroll, legal, and other services specializing in marijuana businesses will need marketing and advertising. There will be well-funded entrepreneurs looking for their piece of the action, and there will be big corporations seeking to cash in as well.
And those will require sophisticated, experienced advertising and marketing people to help. Language, visuals, and the brand stories involved will have to reflect a new conversation people will have as they discover they can buy marijuana legally and without stigma. And it’s both an online and bricks-and-mortar need. It’s a great creative challenge, and heck, I wouldn’t mind taking it on.
Editor’s addition:
The post Legal Marijuana Businesses Need Sophisticated Marketers appeared first on AdPulp.
So, if you will, let us just clarify some matters addressed on the Spy line regarding staffing issues at DigitasLBi Chicago. According to sources familiar with the matter, it’s true that a handful of staffers have parted ways with the agency, though they all appear to be unrelated.
We can confirm that, over “the last couple of weeks,” that DigitasLBi has parted ways with, among others, VP/GD, creative Jim Kim (he, with the impressive headshot to the left), project manager Jon Stahler, Subhamay Ghosh, manager/technology and the agency’s manager/technology enablement, Jack Clarke. Most of the aforementioned staffers had been with DigitasLBi Chicago for nearly two years, give or take. No word yet plans to replace, etc., but as mentioned, these were just general, unrelated departures and weren’t clustered by one client or department.
New Career Opportunities Daily: The best jobs in media.
Say hello to the new first screen: your phone.
Daily time spent on mobile devices is now outpacing TV in the U.S. for the first time, according a newly-released 2014 AdReaction study from Millward Brown.
Americans now spend 151 minutes per day on smartphones, next to 147 in front of TVs. But the numbers are even greater elsewhere. In China, consumers spend a whopping 170 minutes a day buried in smartphones, nearly double their TV watching time.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
For more on the new “Network Guys” spot, see “AT&T Taps Endearingly Nerdy Engineers For Latest TV Campaign.” And we’ve got details on the Muppets’ engaging Lipton campaign here.
Dans la ligne du travail d’Alexandre Jacques, le photographe portugais Manuel Mira Godinho livre aussi des photos des façades de bâtiments qui l’inspirent. Il en extrait des motifs, des formes et des reflets très beaux. Une sélection de ses photos est à découvrir en détails dans la suite de l’article.
Manuel Mira Godinho’s portfolio.
Colorado is proud to be the first state to legalize recreational marijuana use. Ad creatives in Colorado are happy to have an opportunity to make stoner references.
Three new PSAs for the state's Department of Transportation (by Denver agency Amélie Company and HSI director Simon Cole) gleefully remind would-be weed smokers that they are free to act like idiots while doing many things—but not while driving. Get high and do a bad job installing your TV. Get high and do a bad job playing basketball. Get high and do a bad job cooking steaks. Don't get high and drive. It's pretty simple.
Everybody wins, except for maybe some viewers, who might find that after chuckling at the hopeless handyman spot, the joke burns out a little too quickly. Plus, that lady shooting daggers at the ill-equipped grill master clearly needs to mellow out. Really, it's hard to believe she hasn't already … especially when she's wearing that hat.
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Even as more ad tech and digital media vendors try to circumvent agencies and go directly to brands, Facebook is assembling a global team and structure dedicated to the task of growing its revenue from agencies. And if the recent deal between Omnicom and Facebook’s Instagram is any indication, the company is getting at least some traction.
Facebook recently doubled its global agency development team to 20 people, boosted its local agency partner group to 100 staffers in local markets from 30, and added 5 new agency leads to its Client Council, said Patrick Harris, director of global agency development at Facebook. The new Client Council members are all important media agency executives, including Daryl Simm (Omnicom Media Group), Laura Desmond (Publicis Groupe’s Starcom MediaVest Group), Steve King (Publicis Groupe’s ZenithOptimedia), Matt Seiler (IPG Mediabrands) and Dominique Delport (Havas Media, in David Jones’ old spot).
Ad Age talked with Mr. Harris about the state of Facebook’s agency push.
What a load of bulgogi.
The grilled, marinated meat from Korea is suddenly on the media's plate after this strange ad was placed in The New York Times last week. Texas Rangers outfielder Shin-Soo Choo—a huge star in his native South Korea, but not so much in this country, where he actually plays—offers up a morsel with chopsticks. Copy begins: "Spring's here and I'm ready to play! And do you know what got me through training? Bulgogi. Try some at your favorite Korean restaurant. It's delicious!"
Thanks for the tip, Choo! Sure, the ad is random and goofy, but I'm surprised it has sparked so much attention. Maybe it's because it doesn't tout any specific brand, group or eatery, just the beef dish in general.
A Web address in the ad, ForTheNextGeneration.com, contains links to English-language news about South Korea, and holds a clue to the strange ad's origin. NPR, among others, investigated, and traced the placement to Sungshin Women's University visiting professor Seo Kyoung-duk—a passionate promoter of Korean food and culture—and restaurant chain Chicken Maru, which apparently picked up the tab.
Wade Boggs famously ate chicken before every game and wound up in the Hall of Fame. Maybe they should get Choo on that next!
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(TrendHunter.com) The theatrical release of the movie ‘Noah’ fast approaching is sure to garner Noah’s Ark by Aleksandar Joksimovic and Jelena Nikolic, architects hailing from Serbia, even more…
Le studio de design YOY composé de Naoki Ono & Yuki Yamamoto ont imaginé ces Sofa Canvas. Une invention qui propose à la fois une toile avec un dessin d’une chaise, mais qui peut être aussi utilisée pour s’asseoir lorsque la toile est posée contre un mur. Une invention surprenante proposée en 3 formats.
Because we can’t always act for your child. Sidaction helps parents protect their children against AIDS.
Advertising Agency: Leo Burnett, France
Creative Director: Xavier Beauregard
Senior Copywriter: Stephane Gaubert
Assistant art director: Remi lascault
Agency TV producer: Antoine Grujard
Production company: Passion Paris Production
Executive Producer: Marc Bodin-Joyeux
Director: Planktoon
Published: March 2014
The company is highlighting its transcontinental service and the glamorous celebrities who have flown with it.
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(TrendHunter.com) The Children of Omo photo series is a touching photographic project that appears to capture the life of Ethiopian children. In reality, however, it sheds light on a terrible tradition that involves…
Football pundit Jamie Redknapp gives scathing reviews of amateur footballers’ performances in a humorous social media campaign for Nivea Men.
(TrendHunter.com) Bringing a new level of sophistication to the typical tech device, the Understated and Low-Key Sleeves Collection by Mujjo demonstrate that careful craftsmanship can truly add aesthetic…
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