Hasta La Creative!

Wunderman Brazil has a new campaign for the São Paulo Soccer Federation, entitled, “Linesman for Peace,” which calls for peace amongst fans during the São Paulo State Championship.

The Campeonato Paulista, or Paulistão, is one of Brazil’s largest soccer tournaments, with fierce rivals like Corinthians, Palmeiras, Santos and São Paulo vying for the championship. This can cause soccer loving Brazilians fans’ extreme passion for the sport to escalate into violence in the stands (as it does in many soccer-loving countries around the world). So Wunderman Brazil had the São Paulo Soccer Federation (FPF) linesman’s yellow and red flags replaced with white flags to deliver a very simple but important message: “There is no offside for peace,” or “Please don’t try to kill each other.”

“Whenever the linesmen get involved in the game, either because someone is offside, a throw in, or a corner kick, etc., in any of the 158 games of the championship, the fans will remember that for peace there is no offside,” says Marco Polo Del Nero, FPF president.

Wunderman Brazil created a website complete with web film (featured above), as well as handling social media for FPF “to stimulate the fans’ engagement in the cause by posting messages on the signs and banners at the games.”

“There is no greater universal peace symbol than a white flag. And it will draw the fans’ attention because it’s the first time  that linesmen have given up their customary yellow and red flags,” adds Paulo Sanna, creative VP at Wunderman.

Wunderman Brazil has found a clever way to reach fans who otherwise may be too riled up to listen to reason, and a novel way to deliver a very important message. It may be kind of sad that it needs to be said in the first place, but hopefully it will reach the right people and keep things peaceful during Campeonato Paulista. Stick around for credits after the jump. continued…

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Le photographe new-yorkais Sam Alive s’amuse à jouer avec l’écran de son smartphone qu’il photographie, permettant ainsi avec une double lecture de dévoiler un décor caché derrière l’appareil. Une idée simple mais bien exécutée dont une sélection est à découvrir dans la suite de l’article.

Facebook has turned out to be one of the most important methods for marketing and social marketing. There are well over half a billion registered users, and one half of them are active each day. With figures like that it is no surprise that businesses all over the world have become attracted to the network. Plenty of possibilities for reputation exist on Facebook but that does not imply that getting the results you want is easy to do. It is crucial that you carry out your campaigns effectively and that they consist of standard advertising and marketing approaches. In the following paragraphs we will talk about a number of the methods that have in fact worked for people within the Facebook system.

Facebook certainly has a hefty level of competition but that can be counteracted by the traffic levels your business will get. Do what you can to keep your Facebook page from being boring or average. You have to also take steps not to scare the people whom visit it. However you must stand-out and be completely unique within the bounds of exactly what your market will accept. Never use anything that is regular when it comes to your site design. The fact is, there is quite a cottage sector that has shown up for design work. This implies that it is worth your money and time to have something custom-made for you.

One important thing that Facebook does very well is to help you show different pages to several people. This makes it, usually for the first time, simple to find people who are already still interested in you. A simple change in settings will assist you to move people from different pages. Give your first-time visitors a chance to fan your page, and then you will see something different the very next time. It is very important for you to understand all of the materials and tools that you have at your disposal. When you do that, you will have more flexibility and power in your various campaigns.

Often it is easy to forget that the idea of Facebook is the social aspect of the network. This occurs a lot for internet marketers who are trying to accomplish a lot of assorted things during the day. This is sometimes a disastrous mistake to make if you use a social media portal. The point is that you have to show your fans that you will be there for them regularly. Not just that however it’s very important to show them that you would like to have social sorts of interactions with them. That means routine interaction as well as give to get with communications. The actual reason that you’ve got those fans is because they like you and/or your content.

React and act the way you, preferably, would do in actual life. This means that you need to acknowledge them, show your thanks and communicate gratitude to them when doing so is proper. You will be so surprised at how much people love to be recognized and valued. People are more prone to do business with you when they actually like you. You want to prove to your audience that you are genuine and not a robot (such bots are not the objective of Facebook).

This week, Duncan McCrum, head of digital at MTV Networks, plots how to monetise MTV’s growing social footprint and explains why he’s seeing a shift to partnerships versus display.

Marketing professionals have tentatively welcomed Chancellor George Osborne’s Budget, which includes freezes and cuts on alcohol duty, lowered rates of air passenger duty (APD) and measures to increase business investment by SMEs.

Saatchi & Saatchi NY are helping Walmart in their bid to get you to please not hate them, delivering a an emotionally effective (some may say emotionally manipulative, given how Walmart treats their own employees) online spot for their “Work is a Beautiful Thing” campaign telling the story of Patrick.

Patrick introduces himself by saying, “When I was born the doctor said I had a condition that affected every part of me, from my body to my brain.” His whole life, Patrick is treated differently: sent to a different school, put on a different team, talked to “a different way.” But Patrick doesn’t let his disability stand in his way, as his fierce determination to be independent leads him to learn how to drive, to learn to walk again when his condition causes him to lose feeling in his legs, and to get a job at a local factory where he’s part of a team.

“My whole life, people have been telling me I have a learning disability,” Patrick says in a line turning that phrase on its head, “I guess they’re right, because I’ve never learned how to give up.” This great line is followed by the “Work is a beautiful thing” tagline and Walmart’s message: “It’s why we’re committed to the American factory, and all the people who work there.”

As you’ve probably gathered, it’s impossible not to like Patrick, so Saatchi & Saatchi hopes that by aligning Walmart with him, it’s a little harder for people to hate Walmart, too. Patrick’s poignant story is already making waves on YouTube, where it’s garnered over 600,000 views in five days. If it wasn’t for people’s reluctance to have anything to do with WalMart (let’s say this was an ad for Target, for example) that figure would probably be even higher. As is, Saatchi & Saatchi NY did a fine job here, with a conversation changer that just may get a few people to rethink their views on the retail giant, and which stands as great work regardless. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

As we saw in our December roundup, there's no shortage of sexist ads—the vast majority of which are degrading to women rather than men. But what if the tables were turned?

BuzzFeed's new video, "If Women's Roles in Ads Were Played by Men," swaps the genders in three commercials—for GoDaddy, Hardee's/Carl's Jr. and Doritos. (Only the first two were approved ads, however. The Doritos ad was a fan-made entry into the 2011 Crash the Super Bowl contest, and didn't advance to the finals—though it has gotten more than 2 million views on the director's YouTube channel.)

BuzzFeed recreates each ad and plays them side by side with the originals. The GoDaddy spot reverses the Bar Rafaeli/Jesse Heiman setup and features a good-looking guy having to make out with a nerdy girl. Instead of Nina Agdal oiling up her cleavage for Hardee's/Carl's Jr., we see an average-looking guy … oiling up his cleavage for Hardee's/Carl's Jr. And in the Doritos ad, it's the guy, not his girlfriend, who's naked in bed and covered in Doritos. (Maybe this version would have been a finalist after all.)

"Seeing men like this is ridiculous, so why isn't it with women?" the video says at the end. They picked three cringeworthy ads to replicate, but the question certainly holds merit. Sex and humor are effective for a lot of campaigns, but it'd be nice if that could be achieved without, you know, gratuitous crotch shots.

As more shoppers use mobile devices while they shop, brick-and-mortar retailers need to be maximizing every customer touch point throughout the store. But retailers aren’t so enthused about doing this, because of a little word called “showrooming.” That’s when customers use a phone to compare prices online to in-store prices, and then leave the showroom to buy online.

Last year, showrooming was labeled as the final blow to struggling brick-and-mortar retailers. But the impact of showrooming may not be as devastating to brick-and-mortars as originally thought. A recent IBM study showed that in 2013 only about 30% of online purchases resulted from showrooming — a drop from nearly 50% in 2012.

How is it possible that the use of smartphones and tablets while shopping continues to increase, yet showrooming activity dropped? The answer lies in the in-store customer experience. Instead of fighting the mobile trend, leading retailers are using consumer mobile devices to their advantage.

Continue reading at AdAge.com

(TrendHunter.com) This collection of outdoor cat photos proves that our feline friends do much more than sleep 20 hours of the day. Japanese photographer Seiji Mamiya shoots his feline subjects prancing around in…

In a sea of carnival colour, Budweiser is hoping that its black-and-white TV spot, ‘Believe As One’, stands out from other brands hoping to associate themselves with the World Cup.