Spécialisées dans la création d’effets visuels et dans la post-production, les équipes de Mikros Image présentent la bande démo 2014, réunissant les plus belles images des différentes réalisations. Des projets très réussis, notamment vus au cinéma ou en publicité tout au long de l’année, réunis et condensés en quelques minutes dans une vidéo.
The unfortunate juxtaposition of an Apple ad ending in an underwater scene on the homepage of The New York Times and a headline blaring “Malaysia Says Jet Went Down in Ocean” persisted for several hours Monday, but eventually led to the ad’s removal.
The odd placement caught the attention of some Twitter users, who called out it out Monday afternoon.
The National Trust has appointed WPP’s Mindshare to handle its newly consolidated media planning and buying business.
A igualdade de direitos entre gêneros é uma luta constante para muitas mulheres, mas que costuma ganhar maior destaque – e por isso mesmo chamar mais atenção – durante o mês de março, quando se estendem as celebrações em torno do Dia Internacional da Mulher. Geralmente, o foco maior está no ambiente profissional, como mostra a campanha realizada pela Kommunal, mas muitas vezes nos esquecemos que o problema começa dentro de casa, com a divisão desigual das tarefas domésticas.
Para entender bem como isso funciona na prática, ou seja, como a combinação dessa divisão desigual das tarefas domésticas mais o trabalho remunerado sobrecarregam a mulher em seu dia a dia, criando uma tensão permanente, o Instituto Patrícia Galvão disponibilizou duas ferramentas online.
A primeira delas, é um infográfico interativo que apresenta os dados da pesquisa “Trabalho Remunerado e Trabalho Doméstico – Uma Tensão Permanente”, realizada em parceria com o Data Popular e SOS Corpo, dentro do Projeto Mais Direitos e Mais Poder, apoiado pela ONU Mulheres. O estudo destaca a percepção feminina de como a presença cada vez maior da mulher no mercado profissional – trabalhando tantas horas quanto os homens – não se refletiu em uma divisão mais justa das tarefas domésticas, nem na criação de políticas públicas igualitárias.
E independentemente se você é homem ou mulher, pode experimentar a outra ferramenta do projeto, o teste “Quanto Você Realmente Trabalha?”, para descobrir qual é real participação de cada pessoa de sua casa na divisão das tarefas do dia a dia, como limpeza e compras, entre outras. O resultado pode surpreender você.
A partir do conteúdo do infográfico e no teste, o Instituto Patrícia Galvão quer incentivar as pessoas a refletirem sobre os papéis que desempenham neste cenário. As pessoas podem compartilhar suas opiniões e sugestões em redes sociais utilizando a hashtag #igualdadeemcasa.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Shake N Make Ice Cream introduces the DIY Ice Cream maker from the convenience of your own home. In just three minutes, you can create your own hand-powered, unique, sub-zero concoction, and make…
An elusive Keira Knightley stalks seductively around a party decked out in black and white décor.
Michael Magee, vice president marketing at Mars Chocolate UK, reflects on how the development of the internet has reshaped the marketing world.
Does your air freshener smell like a baby’s bottom?
If you bought Reckitt Benckiser’s Air Wick’s Familiar Favorites scents it might. The line is inspired by and licensed from products it doesn’t own — including Snuggle fabric softener, Baby Magic infant personal-care products and Cinnabon cinnamon rolls.
It was Sun Products, owner of Snuggle, who came to RB with the idea, said Tiffany Mclaud, marketing director-U.S. home care at RB. “Their fans are fanatical about the scent of Snuggle,” she said, and were already trying ways of spreading the scent around the house. “We all thought what a perfect fit for us,” she said, “so we set out to find other beloved brands and partners.”
Pep Boys is mapping a return to its glory days — back when its famous founding trio, Manny, Moe and Jack, knew their customers by name and lifelong relationships were forged.
“I keep telling our associates that in the year 2014, I expect [them] to have relationships just like Manny, Moe and Jack had back in 1921 — when customers came in, and they knew each and every one by name. That’s the kind of service that people are looking for,” said Ron Stoupa, who has led marketing for the past four years.
The focus comes as Pep Boys grapples with a fundamental shift in auto care from a do-it-yourself model to a do-it-for-me model, and as the company faces increased scrutiny from Wall Street. Its most-recent quarterly results disappointed investors with lower than expected earnings and revenue of $507 million. For the nine months ended Nov. 2, comparable store sales fell 1%.
Virtual reality was popularised in the 1980s with cult classics such as ‘TRON’. In those days, the theory behind the technology always outstripped the reality, but the picture looks different today.
When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as digital-marketing budgets flowed toward audience-generating machines like Google’s ad networks, Facebook and Twitter. But publishers are fighting back by building ad networks of their own. They’re offering ad packages through tech-driven sales platforms designed to meet marketers and media agencies on the new playing field. “We should be thinking like a Google, Yahoo or Facebook,” said Chip Schenck, VP-programmatic sales at Meredith. “The flow of money can begin to equalize.”
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Total Media has been appointed as the media planning and buying agency for Florette, the bagged salad brand, after it parted ways with its previous agency M2M.
Le photographe Egor N a fait une série de photos amusante « Anti Gravity Coffee Time » qui joue avec des tasses de café, du lait et des soucoupes en apesanteur, où tous les liquides sont figés dans les airs formant de très jolis mouvements. Sa série est à découvrir dans la suite de l’article.
Some people call it the “golden ticket” to a successful ad career: a three-year WPP marketing fellowship that’s harder to get into than Harvard. Actually, that’s not a fair comparison. Only nine applicants out of 2,000 made WPP’s annual cut last month. That’s an acceptance rate around 0.5%, compared to Harvard’s 5.8%.
The multitalented fellows include an Olympic silver medalist in fencing and a former professional bagpipe player. Some have industry experience, while for others the fellowship is a first job or a career change. A quantum physicist and a biochemist were just turned away.
Fellows from around the world spend three years at WPP agencies in three disciplines, from media buying to planning to branding and beyond, sometimes on three continents. All are paired with influential mentors, sometimes even WPP CEO Martin Sorrell.
OgilvyOne London has appointed John Streit, the technical director at Tribal Worldwide London, to the newly created role of chief technology officer.
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Peru21
Advertising Agency:McCann Lima, Peru
Creative Director:Mauricio Fernandez-Maldonado, Nicolas Romano
Head Of Art:Giovanni Macco
Copywriter:Alvaro Soto
Art Director:Luis Beltrán
Agency Producer:Jacky Salhuana
Photographer:Luis Felipe Soto
Retouchers:Pedro Sotelo, Luis Sotelo, Carlos Luna
Post Production:Plan B
Royal Mail is cutting 1,600 jobs within its operational and head office managerial function as part of a £50m cost-cutting drive.
Google is seeking to dispel scepticism about its Google Glass wearable technology by partnering with glasses maker Luxottica to make Ray-Ban and Oakley versions of the device.
Future, the publisher of T3, Simply Knitting and Total Guitar, has restructured its senior advertising team to combine its central agency line-up and digital agency team into a single unit.
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