Apple’s approval process on the App Store was described as ‘weird’ and the Android Play store was attacked for being ‘fundamentally flawed’ by a panel of mobile marketing experts at Advertising Week Europe.
Not since Alice Cooper ran for governor of Arizona under the slogan "A troubled man for troubled times" have we seen such refreshingly honest political advertising.
Actually, these new campaign ads, for decidedly unglamorous mayoral candidates in Toronto, are fake. But they're still pretty amusing. They were put up by a group called No Ford Nation, which is dedicated to getting anyone besides the crack-smoking Ford elected in October. And apparently they do mean anyone.
To that end, the website, NoFordNation.com, includes information about whoever else is running. "You don't want to say 'anyone but Ford' and then not give them any resources to make an informed decision," says Christina Robins, who started the site. "We want to get back to a mayor who doesn't embarrass us."
Can any of Ford's rivals do the Van Damme split, though?
Photos: @lachlan @FriendsofTriBel @yourk44.
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The tools for the future of video are already here, brands and advertisers simply need to learn how to use them, according to YouTube’s David Benson.
Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.
In case you missed our post last week about leadership issues at MRY, here’s the statement from agency CCO Cedric Devitt regarding the co-creative leadership appointment of David Weinstock. Here’s the brief note.
“All,
For those of you who missed the update at 10@10, please join me and Matt B in congratulating David Weinstock on his new role as Chief Creative Officer.
Effective immediately, he will be sharing duties with me agency-wide.Over the last 15 months David has been an amazing partner in leading the creative output of the agency. His work on Visa, Neutrogena, StubHub and Pizza Hut has been central to growing our business this year. In his new role, David will continue overseeing all creative work for our clients west of the Mississippi.
So when you see David, please be sure to give him a well-deserved hug and or chest bump.
Onwards!
Cedric
P.S. He asked that I clarify that he is not moving to SF (yet;))”
New Career Opportunities Daily: The best jobs in media.
Somewhere between 30% and over half of all online ad “impressions” are registered when the ad is outside the browser window or otherwise unable to be seen by anyone, according to industry estimates. That’s why the online ad industry has worked so hard over the past few years to establish a new metric for online advertising, the “viewable impression.”
One problem: the standards organization Media Ratings Council (MRC) didn’t accredit the metric and back in November 2012 told the advertising industry not to use it. That changed today when the MRC lifted its advisory, giving buyers and sellers of digital ads the all clear to do so for the first time.
The MRC’s move brings the ad industry one step closer to buying and selling only those ads that make it “in view.”
The biblical epic directed by Darren Aronofsky raked in an estimated $44 million in domestic ticket sales over the weekend, including $6.2 million from giant Imax screens.
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Channel 5 has presented Dixons’ sponsorship of ‘The Gadget Show’ as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years.
O que poderia ser uma simples degustação de um novo produto – no caso o chocolate quente da Inspirit – acaba se revelando um fracasso… pelo menos no que se refere ao sabor singular da bebida, que logo de cara é reprovada pelos consumidores portugueses.
O revés, então, vem a seguir, com a verdadeira mensagem por trás da ação criada pela agência BAR Lisboa – a mesma que, recentemente, nos brindou com o belíssimo filme da funerária Funalcoitão.
A campanha, chamada “O que cá é doce, para estas crianças é amargo”, foi desenvolvida para a ONG Inspirit com o objetivo de angariar fundos para a construção de cinco escolas para crianças vítimas de trabalho infantil, muitas delas nos campos de cacau da Costa do Mar?m.
Post originalmente publicado no Brainstorm #9
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New technology and data is “useless” if marketers do not have the skills to utilise the tools available to them, according to a panel of marketing directors.
Justin Poulsen est un illustrateur de photographies conceptuelles, basé au Canada. Dans sa série surréaliste « Still Life », il fait sortir du sol une paille qui crache du pétrole, un livre devient un gruyère, une bouteille possède une langue et le corbeau d’Edgar Allan Poe sort de son poème. A découvrir dans la suite.
Omnicom has hired JWT’s North America chief executive, Peter Sherman, as its executive vice-president.
Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There’s a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online. Most of these buzzwords front for practical and effective strategies any intelligent brand should employ. But let’s not forget about the granddaddy of “getting found” online: SEO.
The approach to SEO has changed quite a bit over the years. It’s no longer about “gaming” Google will silly parlor tricks because, well, Google is on to your tricks. So effective SEO is a lot more than keyword stuffing and other forms of trickery.
While rankings are still an important part of any effective SEO campaign, there is a lot more to it than that. Here are a few other areas you should be paying attention to:
Tip 1
Google provides free tools for website marketers to use to help understand how visitors are finding your site and interacting with it. You should sign up for Google Analytics and Google Webmaster Tools (Bing also offers a Webmaster Tools product that you should utilize as well). Google Analytics and webmaster tools will help you understand how your traffic is getting to you and what it is doing once it arrives.
These products can help you tailor content, products, and services for your target market. The insights given to you by Google help you create a great user experience which can lead to more and more people talking about your site, sharing your content, and linking to you (all of which help with your search engine rankings).
The Webmaster Tool products give you insight into how a search engine interacts with your site. The data from this piece will help you identify and fix key techincal issues which also helps your SEO
You can learn more about each free product via these links: http://www.google.com/analytics/
https://www.google.com/webmasters/tools/home
http://www.bing.com/toolbox/webmaster
Tip 2
Forget “link building” and start “relationships” with your market and key influencers in your market. Search on Google, Bing, Twitter, Facebook, Pinterest, and Google+ to find key influencers in your market and start building relationships with them.
Treat it like a typical networking scenario. Talk about how you can help each other and each other’s customers rather than emailing hundreds of strangers per day and asking them to link to your website. Much like the offline world, networking is one of the biggest keys to success in SEO today.
Good, honest, relevant recommendations of products, services, and information to your potential customers from influencers in your marketplace are better than any “link” you might acquire.
Tip 3
Make it easy for your customers to leave reviews on various business platforms like Google+ for Business (http://www.google.com/+/business/) and Bing Places for Business (https://www.bingplaces.com). As search engines continue to pull in data from multiple sources to present to searchers, you should do the same for major review sites across the web (like Yelp).
This will help you with getting the attention of searchers when you show up in a search result amongst your competition.
Tip 4
Avoid trying to game Google. Google has a tough job to do in policing its search engine. The quality and user experience of Google’s search engine is something they (rightly) take very seriously.
Taking shortcuts will only hurt you in the long term. Stick to doing high quality, ethical marketing practices online and you will be more likely to succeed in the long run than those who are constantly looking for shortcuts.
Tip 5
Fix your mobile experience. Google expects mobile searches to outnumber desktop searches by next year! It is super important to make sure your site functions correctly on mobile devices and does not rely on outdated technology like Flash.
The world is going mobile. In a short period of time desktop searches are going to become the minority. You will need to be sure that all parts of your website function correctly and elegantly on a mobile device to ensure a great user experience. Keeping up with delivering a great user experience across all online devices is perhaps one of the more important tips in this article. Having a “mobile friendly” site is not simply a nice thing to have at this point, it is a requirement.
Good SEO is a sum of many parts. Start incorporating these tips in your SEO campaign and you are likely to earn quality, sustainable traffic from search engines.
This article was written by Eric Covino, President & Founder of Creative Signals.
For the past few years, the Wu-Tang Clan has been recording an album in secret. Now, in a first for modern music, they plan to sell only one copy of The Wu—Once Upon a Time in Shaolin.
It will be sold in an engraved silver and nickel box handcrafted by British-Moroccan artist Yahya, whose previous work has been commissioned by royal families. But before the band sells this ultimate collector's item for millions, the album will be taken on a grand tour where, for a price of about $50, the average pleb could attend a listening session of the 150-minute album—after undergoing an extensive check for audio recording devices.
More than a simple publicity stunt, it is a scream into the darkness of the marketplace for music to be respected as valuable, limited-edition art and yet another attempt, however extreme, in the decades-long search for a disruptive new recording industry business model.
Wu-Tang's unique attempt to stop the backslide in album revenues was announced last week as the music industry was collectively rejoicing over the first rise in sales since 1999. Since the rise was largely seen as the outcome of the music industry finally embracing digital distribution solutions, it will be interesting to see the success, or lack thereof, of the Wu's attempt to bring music's business model back to the actual dark ages by holding out for one wealthy patron. And hey, if it doesn’t work, the band's 20th anniversary album, A Better Tomorrow, will be out this summer … and available on iTunes.
Via Forbes.
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The Clio Awards announced today that WMcCann Brazil Chairman & McCann Worldgroup, Latin America & Caribbean CCO Washington Olivetto will receive the 2014 Clio Lifetime Achievement Award at the 55th annual awards show on October 1 at Cipriani in New York.
Olivetto is known around the world as an influential figure in the advertising industry, and in Brazil as an important cultural figure. His best known work includes iconic campaigns for Salvation Army, Nestle and Brazilian household staple BomBril, “which boasts the longest-running campaign with the same lead character,” with poster boy Carlos Moreno serving continuously from 1978 to 2004. Olivetto’s W/Brasil merged with McCann Erickson Worldwide’s Brazilian operations to form WMcCann in 2010, with operations based in São Paulo and Rio de Janeiro. WMcCann currently owns the two most popular campaigns airing in Brazil, for Bradesco, the biggest bank in Brazil, and Brazilian food company Seara. In 20o1, Olivetto won the Clio Awards’ Grand-Prix film award with a TV spot for Época Magazine. In addition to advertising, Olivetto is known in Brazil as a soccer mega-fan and expert, the creator of an ideological movement in the history of Brazilian soccer called “Democracia Corintiana.”
“Washington Olivetto is a name synonymous with innovation in the advertising industry,” explained Nicole Purcell, executive vice president, Clio Awards. “For decades, Washington’s work has been bringing Brazilian creative to the world and the most sophisticated thinking in global advertising to the Brazilian market. Defying contradiction, he’s at once a classic adman and a radical pioneer.”
“I’m exceptionally honored to receive the Clio Lifetime Achievement Award, in no small part on account of distinguished names of those who received the award before me,” said Olivetto. “I hope this award shines a light on the exemplary work being done around Latin America, and particularly in Brazil, which has been a source of inspiration and the greatest, most rewarding challenge I could have asked for.”
New Career Opportunities Daily: The best jobs in media.
Há poucos dias, uma pesquisa do Ipea chamou a atenção nas redes sociais: nela, 65% dos entrevistados alegava concordar que mulher que usa roupa curta merece ser atacadas sexualmente (!).
Revoltadas, as moças se reuniram em uma movimentação centralizada na hashtag #NaoMerecoSerEstuprada, que parte da obviedade da frase (ninguém merece, né?) para ressaltar o absurdo do resultado do estudo da Ipea.
Nesse meio tempo, voltou à tona uma reedição do ‘Manual de Boas Maneiras para Meninas’, do escritor francês Pierre Louÿs, que faz parte de uma coleção de clássicos da literatura erótica patrocinada pela Devassa e publicada em 2006. Em trecho destacado pelo ThinkOlga, lê-se:
“Se um vagabundo a encontrar num local deserto e a agarrar, deixe que ele a f*** de uma vez. É o meio mais seguro de não ser estuprada”.
Expliquem essa apologia ao estupro, @BemDevassa e @azougue. Isso é crime. #EmpresasQueFazemParteDos65% pic.twitter.com/pP7m4Xshig
— Think Olga (@ThinkOlga) March 31, 2014
Quem conhece o autor sabe que esse livro, lançado em 1926, é uma paródia pervertida dos livros de etiqueta do final do século XIX, o que levou a uma grande discussão nas mídias sociais sobre o retrato descontextualizado do trecho da obra; do jeito que ela foi divulgada, perde-se muita informação e dá-se a impressão de que a marca estaria se aproveitando do buzz, e de uma forma bastante negativa.
Não é recente o fenômeno de conteúdos serem ressuscitados nas mídias sociais, mesmo que não sejam recentes, pela sua pertinência. O curioso é que no caso da Devassa, tratou-se mais de uma ‘impertinência’, um material pinçado em um momento (e de uma forma) que faz com que ele seja mal recebido pelo público.
É de bom tom questionar se marcas e publicações deveriam rever todo o seu catálogo e se reposicionarem na mídia. Em pleno aniversário de 50 anos do Golpe Militar, diversos jornais do país têm passado pelo mesmo dilema. Foram apoiadores do regime ditatorial há meio século, e hoje quase que se desculpam por isso. Mesmo destacando que as opções da época se deram em “condições bem mais adversas que as atuais”, a Folha de S. Paulo não sai ilesa na visão de certo segmento do público.
Estaríamos vivendo uma época de condenações retroativas e descontextualizadas? Podemos mesmo condenar marcas e publicações por ‘erros’ do passado? Aliás, consideradas as conjunturas, teriam mesmo sido erros?
É bastante difícil falar de timing quando estamos julgando uma proposta de 2006 com um assunto de 2014. O Brainstorm#9 contatou a equipe da Devassa, que avisou que haverá um posicionamento oficial da marca sobre o caso em breve. Assim que essa publicação ocorrer, atualizaremos a matéria.
Atualização em 31/03/2014 às 19:11: A Brasil Kirin, detentora da marca Devassa, enviou o seguinte comunicado ao Brainstorm#9:
“A Brasil Kirin, por meio da marca Devassa, vem esclarecer os conteúdos postados e comentados recentemente sobre o patrocínio da marca à “Coleção Devassa – Manual de Boas Maneiras para meninas”. A Brasil Kirin esclarece que o patrocínio da coleção foi feito em 2006 quando a empresa não possuía gestão sob a marca Devassa. A Brasil Kirin esclarece ainda, que somente em 2007 adquiriu o controle acionário da marca Devassa. A Brasil Kirin conduz seus negócios de forma ética com respeito à dignidade de cada indivíduo e repudia qualquer ato discriminatório ou ilícito.”
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Australia-based graphic designer Kode Logic, who’s known for his mashed up illustrations with Iron Man and other superheros, started a new series called ‘Playing With History.’ He…
A Apple está investindo pesado na comunicação do iPhone 5C. Em Londres há diversos painéis e cartazes com “close-ups” do produto exibindo suas cores chamativas. Não há como não se destacar da publicidade padrão.
Aproveitando o design icônico de suas capinhas oficiais (que estão ajudando muito a vender o iPhone 5C), eles lançaram um Tumblr cheio de animaçõezinhas curtas, divertidas e milimetricamente bem executadas com as bolinhas que nem nesses Cases. (veja uma delas acima e o restante aqui)
O idéia de criar “dezenas de combinações de cores diferentes” é muito boa e talvez esteja resgatando um pouco do que a Apple sempre fez com primor: design original. E esse Tumblr tem a comunicação perfeita pra divulgar isso 🙂
Post originalmente publicado no Brainstorm #9
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Cadillac chose to feature an arrogant white man with questionable values to promote its new electric vehicle. Thankfully, Ford made a much wiser decision. It’s 2014 Ford C-MAX is introduced in the following video by Pashon Murray, founder of Detroit Dirt, a sustainability consultancy and advocacy group in Detroit.
“We’re crazy entrepreneurs trying to make the world better,” Murray establishes.
According to Detroit Free Press, Ford spokeswoman Sara Tatchio described the video as “lighthearted.” She’s correct about the tone of the ad, but the message is pretty serious.
“The C-MAX is sending a message about where we’re going in the future and caring about conserving resources. This is a movement about changing Detroit and practicing sustainability. That’s why they came at me,” Murray said, explaining how Ford’s agency Team Detroit chose her for the spot.
There is much to like here. I especially appreciate Ford saying that there’s nothing wrong with walking to the market to buy locally produced goods. This is the correct position on sustainability—buy a car from us, because you’re going to need it, but walk when you can.
Speaking honestly about transportation and natural resources takes balls when you’re a car company. It also makes mocking the French for their short work weeks and long vacations seem like some serious douchebaggery.
N’est-ce pas?
Previously on AdPulp: Howard Roark Drives a Cadillac ELR—So Can You
The post The New Detroit Rolls Up In A Ford C-Max appeared first on AdPulp.
France 4 va diffuser ce soir pendant 9 heures d’affilée un plan séquence hypnotique « Slow TV » appelé Tokyo Reverse, nous invitant à la contemplation avec cette marche à l’envers dans Tokyo. Inspirée par la chaine publique norvégienne NRK, cette initiative a été écrite et réalisée par Simon Bouisson et Ludovic Zuili.
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